{"id":23072,"date":"2012-09-28t09:04:58","date_gmt":"2012-09-28t13:04:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=23072"},"modified":"2024-10-01t09:37:01","modified_gmt":"2024-10-01t13:37:01","slug":"mcgladreys-big-bet-on-new-thought-leadership-strategy-pays-off","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/09\/28\/mcgladreys-big-bet-on-new-thought-leadership-strategy-pays-off\/","title":{"rendered":"mcgladrey\u2019s big bet on new thought-leadership strategy pays off"},"content":{"rendered":"<figure id=\"attachment_23098\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 572px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23098   \" title=\"screen shot 2012-09-28 at 8.55.05 am\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am.png\" alt=\"\" width=\"572\" height=\"374\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am.png 882w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am-300x196.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am-190x124.png 190w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><figcaption class=\"caption wp-caption-text\">click to enlarge. from the slide deck for 卡塔尔世界杯常规比赛时间 pro members<\/figcaption><\/figure>\n<p><strong>$427,000 in new business tied to web-driven content marketing campaign.<\/strong><\/p>\n<p><em>by rick telberg<br \/>\n<\/em><em>exclusive to 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<p>top 10 firm mcgladrey has taken the wraps off an under-the-radar marketing program that is producing dramatic results and serves as a case study for the rest of the profession.<\/p>\n<p>at a conference in orlando last month, eric webb, senior director of communications &amp; brand, presented a 65-slide case study that shows since this effort began in 2009:<\/p>\n<ul>\n<li>100% increase in web visits per month<\/li>\n<li>\u00a0300% increase in content production (gross amount of content project)<\/li>\n<li>\u00a0200% increase in content productivity from writers (measuring the &#8220;busyness&#8221; of content producers)<\/li>\n<li>\u00a060% increase in content promotion<\/li>\n<li>4 new newsletters added to the content marketing mix<\/li>\n<li>5% email clickthrough rate (ctr) and 19% social content ctr<\/li>\n<\/ul>\n<p>mcgladrey attributes $427,000 worth of business to its content marketing process since july 2011.<\/p>\n<p>&#8220;if the website is the center of the universe for all of marketing, the content &#8212; especially the original thought leadership type of content &#8212; is the cement of that foundation,&#8221; webb says in describing the importance of content marketing.<\/p>\n<p>the effort demonstrates the importance of better communication throughout the entire content production process and clear expectations for each content creator.<\/p>\n<p><strong><span style=\"color: #008000;\">卡塔尔世界杯常规比赛时间 pro members<\/span>: click read more to get the details and download the slide deck<\/strong><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/09\/28\/mcgladreys-big-bet-on-new-thought-leadership-strategy-pays-off\/#more-23072\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<figure id=\"attachment_23098\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 572px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-23098   \" title=\"screen shot 2012-09-28 at 8.55.05 am\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am.png\" alt=\"\" width=\"572\" height=\"374\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am.png 882w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am-300x196.png 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/09\/screen-shot-2012-09-28-at-8.55.05-am-190x124.png 190w\" sizes=\"auto, (max-width: 572px) 100vw, 572px\" \/><figcaption class=\"caption wp-caption-text\">click to enlarge. from the slide deck for 卡塔尔世界杯常规比赛时间 pro members<\/figcaption><\/figure>\n<p><strong>$427,000 in new business tied to web-driven content marketing campaign.<\/strong><\/p>\n<p><em>by rick telberg<br \/>\n<\/em><em>exclusive to 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<p>top 10 firm mcgladrey has taken the wraps off an under-the-radar marketing program that is producing dramatic results and serves as a case study for the rest of the profession.<\/p>\n<p>at a conference in orlando last month, eric webb, senior director of communications &amp; brand, presented a 65-slide case study that shows since this effort began in 2009:<\/p>\n<ul>\n<li>100% increase in web visits per month<\/li>\n<li>\u00a0300% increase in content production (gross amount of content project)<\/li>\n<li>\u00a0200% increase in content productivity from writers (measuring the &#8220;busyness&#8221; of content producers)<\/li>\n<li>\u00a060% increase in content promotion<\/li>\n<li>4 new newsletters added to the content marketing mix<\/li>\n<li>5% email clickthrough rate (ctr) and 19% social content ctr<\/li>\n<\/ul>\n<p>mcgladrey attributes $427,000 worth of business to its content marketing process since july 2011.<\/p>\n<p>&#8220;if the website is the center of the universe for all of marketing, the content &#8212; especially the original thought leadership type of content &#8212; is the cement of that foundation,&#8221; webb says in describing the importance of content marketing.<\/p>\n<p>the effort demonstrates the importance of better communication throughout the entire content production process and clear expectations for each content creator.<\/p>\n<p><strong><span style=\"color: #008000;\">卡塔尔世界杯常规比赛时间 pro members<\/span>: click read more to get the details and download the slide deck<\/strong><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/09\/28\/mcgladreys-big-bet-on-new-thought-leadership-strategy-pays-off\/#more-23072\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":23098,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-23072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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