{"id":22194,"date":"2012-08-21t12:10:50","date_gmt":"2012-08-21t16:10:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=22194"},"modified":"2015-12-21t14:12:03","modified_gmt":"2015-12-21t19:12:03","slug":"sevenkeys-cpa-research-accounting-firms-step-up-marketing-efforts-in-new-battle-for-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/08\/21\/sevenkeys-cpa-research-accounting-firms-step-up-marketing-efforts-in-new-battle-for-clients\/","title":{"rendered":"sevenkeys cpa research: accounting firms step up marketing efforts in new battle for clients"},"content":{"rendered":"<p><a href=\"http:\/\/sevenkeyscpa.com\/shop\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-22199\" title=\"screen shot 2012-08-21 at 12.08.16 pm\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/08\/screen-shot-2012-08-21-at-12.08.16-pm.png\" alt=\"\" width=\"181\" height=\"167\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/08\/screen-shot-2012-08-21-at-12.08.16-pm.png 181w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2012\/08\/screen-shot-2012-08-21-at-12.08.16-pm-157x145.png 157w\" sizes=\"auto, (max-width: 181px) 100vw, 181px\" \/><\/a>responses are pouring in for the latest sevenkeys cpa study of marketing trends. (if you haven\u2019t already received an invitation, you can <a href=\"http:\/\/www.zoomerang.com\/survey\/web22awyasq6c5\"><strong>join the survey here<\/strong><\/a>. participants get a special report of the the top-line results.) the preliminary results are eye-opening.<strong><\/strong><\/p>\n<p>the findings will be revealed in the first session, sept. 20, of the four-part turbocharge series of webinars by <a href=\"http:\/\/sevenkeyscpa.com\/shop\/\">the seven keys to successful cpa firm management.<\/a><\/p>\n<p><strong>accounting firms are rapidly escalating their business-building efforts:<!--more--><\/strong><\/p>\n<ul>\n<li><strong>66%<\/strong> of accountants say their firms have been increasing their marketing and business development activities in the last 12 months.<\/li>\n<li><strong><\/strong><strong>85%<\/strong> say they will be continuing to step up marketing in the coming 12 months<\/li>\n<li><strong>55%<\/strong> are accelerating their own personal biz-dev efforts<\/li>\n<\/ul>\n<p><strong>adding new clients <\/strong>is now, clearly, the foremost concern, with 83% listing it as an objective, followed by:<\/p>\n<ul>\n<li><strong>client retention<\/strong>, 72%,<\/li>\n<li><strong>lead generation<\/strong>, 62%, and<\/li>\n<li><strong>niche or specialty services<\/strong>, 49%.<\/li>\n<\/ul>\n<p><strong>in the next 12 months, firms will be stepping up:<\/strong><\/p>\n<p style=\"padding-left: 30px;\"><strong>1. networking<\/strong> with prospects and referral sources, 67%,<\/p>\n<p style=\"padding-left: 30px;\"><strong>2. upgrading <\/strong>the firm\u2019s website, 57%,<\/p>\n<p style=\"padding-left: 30px;\"><strong>3. e-newsletters<\/strong>, 52%,<\/p>\n<p style=\"padding-left: 30px;\"><strong>4. social media<\/strong> (linkedin, facebook, twitter, youtube, etc.), 48%, and<\/p>\n<p style=\"padding-left: 30px;\"><strong>5. thought leadership<\/strong> (blogging, publishing articles, speaking engagements, white papers), 45%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>accounting firms are rapidly escalating their business-building efforts&#8230;<\/p>\n","protected":false},"author":17,"featured_media":22199,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[79],"class_list":["post-22194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","tag-marketing"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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