{"id":21962,"date":"2012-08-28t12:27:07","date_gmt":"2012-08-28t16:27:07","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=21962"},"modified":"2015-12-21t14:11:48","modified_gmt":"2015-12-21t19:11:48","slug":"the-essence-of-cpa-firm-profitability","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","title":{"rendered":"the essence of cpa firm profitability"},"content":{"rendered":"

what mickey mouse can teach accountants about accounting.<\/strong><\/p>\n

by marc rosenberg, cpa
\nauthor of the rosenberg map survey<\/a><\/em><\/p>\n

it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization\u2019s efforts, not its goal. profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: \u201cour mission is to make millions happy.\u201d<\/p>\n

related:\u00a0compensation issues for the new managing partner<\/a>\u00a0|\u00a020 decisions for your firm\u2019s new partner compensation committee<\/a>\u00a0|\u00a0three ways to break partner gridlock in an accounting firm<\/a>\u00a0|\u00a0what partners are entitled to, and what they\u2019re not entitled to |<\/a>\u00a0how to make partner?<\/a>\u00a0|\u00a0why accounting firm partners are \u201cpopping prozac like m&m\u2019s\u201d<\/a>\u00a0|\u00a0more…<\/a><\/em><\/p>\n

disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

what mickey mouse can teach accountants about accounting.<\/strong><\/p>\n

by marc rosenberg, cpa
\nauthor of
the rosenberg map survey<\/a><\/em><\/p>\n

it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization\u2019s efforts, not its goal. profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: \u201cour mission is to make millions happy.\u201d<\/p>\n

related:\u00a0compensation issues for the new managing partner<\/a>\u00a0|\u00a020 decisions for your firm\u2019s new partner compensation committee<\/a>\u00a0|\u00a0three ways to break partner gridlock in an accounting firm<\/a>\u00a0|\u00a0what partners are entitled to, and what they\u2019re not entitled to |<\/a>\u00a0how to make partner?<\/a>\u00a0|\u00a0why accounting firm partners are \u201cpopping prozac like m&m\u2019s\u201d<\/a>\u00a0|\u00a0more…<\/a><\/em><\/p>\n

disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"author":1339,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1908,5,3120],"tags":[93,26],"class_list":["post-21962","post","type-post","status-publish","format-standard","hentry","category-management","category-outlook","category-pro-member-exclusive","tag-management","tag-practice-management","membership-content","access-restricted"],"acf":[],"yoast_head":"\nthe essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"the essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2012-08-28t16:27:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-12-21t19:11:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"200\" \/>\n\t<meta property=\"og:image:height\" content=\"136\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marc rosenberg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marc rosenberg\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\"},\"author\":{\"name\":\"marc rosenberg\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069\"},\"headline\":\"the essence of cpa firm profitability\",\"datepublished\":\"2012-08-28t16:27:07+00:00\",\"datemodified\":\"2015-12-21t19:11:48+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\"},\"wordcount\":535,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"keywords\":[\"management\",\"practice-management\"],\"articlesection\":[\"management\",\"outlook & analysis\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\",\"url\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\",\"name\":\"the essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"datepublished\":\"2012-08-28t16:27:07+00:00\",\"datemodified\":\"2015-12-21t19:11:48+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/\"]}]},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"management\",\"item\":\"\/\/www.g005e.com\/category\/leadership\/management\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"the essence of cpa firm profitability\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069\",\"name\":\"marc rosenberg\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg\",\"caption\":\"marc rosenberg\"},\"description\":\"marc rosenberg, cpa, is a nationally known consultant, author and speaker on cpa firm management, strategy and partner issues.\",\"url\":\"\/\/www.g005e.com\/author\/marc-rosenberg\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"the essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","og_locale":"en_us","og_type":"article","og_title":"the essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2012-08-28t16:27:07+00:00","article_modified_time":"2015-12-21t19:11:48+00:00","og_image":[{"width":200,"height":136,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/02\/cpa-trendlines-logo-square-e1467216200269-1.png","type":"image\/png"}],"author":"marc rosenberg","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"marc rosenberg","est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/"},"author":{"name":"marc rosenberg","@id":"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069"},"headline":"the essence of cpa firm profitability","datepublished":"2012-08-28t16:27:07+00:00","datemodified":"2015-12-21t19:11:48+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/"},"wordcount":535,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"keywords":["management","practice-management"],"articlesection":["management","outlook & analysis","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","url":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","name":"the essence of cpa firm profitability - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"datepublished":"2012-08-28t16:27:07+00:00","datemodified":"2015-12-21t19:11:48+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/"]}]},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"management","item":"\/\/www.g005e.com\/category\/leadership\/management\/"},{"@type":"listitem","position":3,"name":"the essence of cpa firm profitability"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/0b220a6d181ac1a2e679029fa0d5a069","name":"marc rosenberg","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2017\/05\/marc-rosenberg-linkedin-2017-100x100.jpg","caption":"marc rosenberg"},"description":"marc rosenberg, cpa, is a nationally known consultant, author and speaker on cpa firm management, strategy and partner issues.","url":"\/\/www.g005e.com\/author\/marc-rosenberg\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/21962","targethints":{"allow":["get"]}}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/1339"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=21962"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/21962\/revisions"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=21962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=21962"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=21962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}