{"id":21962,"date":"2012-08-28t12:27:07","date_gmt":"2012-08-28t16:27:07","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=21962"},"modified":"2015-12-21t14:11:48","modified_gmt":"2015-12-21t19:11:48","slug":"the-essence-of-cpa-firm-profitability","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/","title":{"rendered":"the essence of cpa firm profitability"},"content":{"rendered":"<p><strong>what mickey mouse can teach accountants about accounting.<\/strong><\/p>\n<p>by marc rosenberg, cpa<em><br \/>\nauthor of <a href=\"http:\/\/baystreetgroup.com\/store\/rosenberg\/\">the rosenberg map survey<\/a><\/em><\/p>\n<p>it has been said that organizations should never have profitability as a goal. why? because profitability should be the result of an organization\u2019s efforts, not its goal. profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: \u201cour mission is to make millions happy.\u201d<\/p>\n<p style=\"padding-left: 30px;\"><em>related:\u00a0<a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0|\u00a0<a title=\"permanent link to: 20 decisions for your firm\u2019s new partner compensation committee\" href=\"\/\/www.g005e.com\/2012\/07\/26\/20-decisions-for-your-firms-new-compensation-committee\/\">20 decisions for your firm\u2019s new partner compensation committee<\/a>\u00a0|\u00a0<a title=\"permanent link to: three ways to break partner gridlock in an accounting firm\" href=\"\/\/www.g005e.com\/2012\/07\/19\/why-one-partner-one-vote-isnt-always-the-best-way-to-run-a-firm\/\">three ways to break partner gridlock in an accounting firm<\/a>\u00a0|\u00a0<a title=\"permanent link to: what partners are entitled to\u2026\" href=\"\/\/www.g005e.com\/2012\/07\/12\/what-partners-are-entitled-to\/\">what partners are entitled to, and what they\u2019re not entitled to |<\/a>\u00a0<a title=\"permanent link to how to make partner?\" href=\"\/\/www.g005e.com\/2012\/07\/05\/how-secrets-hurt-a-cpa-firm\/\">how to make partner?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2012\/06\/26\/why-accounting-firm-partners-are-popping-prozac-like-mms\/\">why accounting firm partners are \u201cpopping prozac like m&amp;m\u2019s\u201d<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/?s=marc+rosenberg\" target=\"_blank\">more&#8230;<\/a><\/em><\/p>\n<p>disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#more-21962\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2012%2f08%2f28%2fthe-essence-of-cpa-firm-profitability%2f&amp;t=the+essence+of+cpa+firm+profitability'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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not its goal. profitability is a measure of success in accomplishing core business goals. the disney corporation probably says it best in their mission statement, which is short and sweet, but very powerful: \u201cour mission is to make millions happy.\u201d<\/p>\n<p style=\"padding-left: 30px;\"><em>related:\u00a0<a title=\"permanent link to: compensation issues for the new managing partner\" href=\"\/\/www.g005e.com\/2012\/08\/02\/after-the-baby-boom-a-new-generation-of-managing-partner-takes-over\/\">compensation issues for the new managing partner<\/a>\u00a0|\u00a0<a title=\"permanent link to: 20 decisions for your firm\u2019s new partner compensation committee\" href=\"\/\/www.g005e.com\/2012\/07\/26\/20-decisions-for-your-firms-new-compensation-committee\/\">20 decisions for your firm\u2019s new partner compensation committee<\/a>\u00a0|\u00a0<a title=\"permanent link to: three ways to break partner gridlock in an accounting firm\" href=\"\/\/www.g005e.com\/2012\/07\/19\/why-one-partner-one-vote-isnt-always-the-best-way-to-run-a-firm\/\">three ways to break partner gridlock in an accounting firm<\/a>\u00a0|\u00a0<a title=\"permanent link to: what partners are entitled to\u2026\" href=\"\/\/www.g005e.com\/2012\/07\/12\/what-partners-are-entitled-to\/\">what partners are entitled to, and what they\u2019re not entitled to |<\/a>\u00a0<a title=\"permanent link to how to make partner?\" href=\"\/\/www.g005e.com\/2012\/07\/05\/how-secrets-hurt-a-cpa-firm\/\">how to make partner?<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/2012\/06\/26\/why-accounting-firm-partners-are-popping-prozac-like-mms\/\">why accounting firm partners are \u201cpopping prozac like m&amp;m\u2019s\u201d<\/a>\u00a0|\u00a0<a href=\"\/\/www.g005e.com\/?s=marc+rosenberg\" target=\"_blank\">more&#8230;<\/a><\/em><\/p>\n<p>disney super-pleases parents by creating hundreds of quality movies and lovable characters children grow up with and adore, and by creating theme parks that tap into our fantasies and imagination.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/08\/28\/the-essence-of-cpa-firm-profitability\/#more-21962\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2012%2f08%2f28%2fthe-essence-of-cpa-firm-profitability%2f&amp;t=the+essence+of+cpa+firm+profitability'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li 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