{"id":20896,"date":"2012-11-24t08:34:16","date_gmt":"2012-11-24t13:34:16","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=20896"},"modified":"2012-12-19t07:06:42","modified_gmt":"2012-12-19t12:06:42","slug":"how-to-win-new-clients-with-a-freebie-strategy","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/11\/24\/how-to-win-new-clients-with-a-freebie-strategy\/","title":{"rendered":"how to win new clients with a freebie strategy"},"content":{"rendered":"

build trust by giving prospects a small sample of value.<\/strong>
\n[for another view, see when not to offer a free initial consultation<\/a>]
\n<\/strong><\/p>\n

<\/em>by sandi smith, cpa
\naccountant’s accelerator<\/a><\/em><\/p>\n

today\u2019s biggest marketing challenge for soloists and small firms is getting people\u2019s attention, then getting their trust. one way to completely overcome the trust issue is to let prospects receive a small sample of value from you at no charge.<\/p>\n

\"sandi
sandi smith<\/figcaption><\/figure>\n

related:<\/strong> <\/strong>the success secrets women already know\u00a0 <\/a>\u2022<\/a>\u00a0\u00a0\u00a0 why you\u2019re missing out on 98% of your new business potential<\/a> \u00a0\u2022<\/a>\u00a0 the missing ingredient in your marketing that will make all the difference<\/a> \u2022<\/a> 3 steps to start running on millionaire time<\/a>\u00a0 \u2022<\/a>\u00a0 on the road to a stress-free life: identify your character strengths<\/a>\u00a0\u00a0\u00a0\u2022<\/a>\u00a0 the power of deadlines in closing a deal<\/a>\u00a0 \u00a0\u2022<\/a>\u00a0\u00a0 his and her brains at work in tax and accounting<\/a>\u00a0\u2022<\/a> 5 mistakes to avoid when seeking new clients<\/a> \u2022 <\/a> the top 12 business card blunders accountants make<\/a> \u2022<\/a><\/p>\n

because the trust factor is at an all-time historical low, as a practitioner you need to do one or more of several things before clients will do business with you in most cases:<\/p>\n

    \n
  1. spend a lot of time developing individual relationships until people trust you,<\/li>\n
  2. provide a complementary sample of value up front,<\/li>\n
  3. spend a lot of time in the proposal stage wooing the prospect. read more →<\/a><\/li>\n<\/ol>\n