{"id":20222,"date":"2012-06-08t08:38:39","date_gmt":"2012-06-08t12:38:39","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=20222"},"modified":"2015-10-23t03:46:45","modified_gmt":"2015-10-23t07:46:45","slug":"give-business-clients-what-theyre-asking-for","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/","title":{"rendered":"give business clients something to talk about"},"content":{"rendered":"<p><strong>income statement, balance sheet, cash flows? it&#8217;s time for a fourth statement.<\/strong><br \/>\n<div id=\"jwplayer-2-div\" name=\"jwplayer-2-div\">\n<div id=\"jwplayer-2\" class=\" swfobject\"><\/div>\n<\/div>\n<script type=\"text\/javascript\">swfobject.embedswf(\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/player\/player.swf\", \"jwplayer-2\", \"590\", \"360\", \"9\", \"\/expressinstall.swf\", {\"controlbar\":\"bottom\", \"dock\":\"false\", \"autostart\":\"false\", \"height\":\"360\", \"width\":\"590\", \"mediaid\":\"&#8221;20231&#8243;\", \"image\":\"https:\/\/48e130086c.nxcli.net\/?p=20222\", \"file\":\"\", \"config\":\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/configs\/cpatrendlines.xml\"}, {\"width\":\"590\", \"height\":\"360\", \"controlbar\":\"bottom\", \"allowfullscreen\":\"true\", \"allowscriptaccess\":\"always\", \"wmode\":\"opaque\", \"version\":\"9\", \"type\":\"movie\", \"bgcolor\":\"#ffffff\", \"express_redirect\":\"\/expressinstall.swf\", \"class\":\"\"}, {\"id\":\"jwplayer-2\", \"name\":\"jwplayer-2\"});<\/script><br \/>\n<figure id=\"attachment_6421\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-6421 \" title=\"edi osborne\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">edi osborne<\/figcaption><\/figure><\/p>\n<p><em>by edi osborne<br \/>\nceo, mentor plus<\/em><\/p>\n<p>in the words of bonnie raitt, &#8220;let&#8217;s give &#8217;em something to talk about; \u00a0a little something to figure out.&#8221;<\/p>\n<p>fact or fiction, rumors or true business intelligence, those that can make the distinction have a huge opportunity to add value to their business relationships.<\/p>\n<p>recently, i had the opportunity to sit down with several business owners to interview them about how they make business decisions. decisions, as it turns out, are one of the most important reasons business owners walk away from nine-to-five jobs. business owners like to have control over their destiny. they actually thrive on the decision-making process and are willing to live with the consequences of those choices. and although, business owners don&#8217;t want anyone to take away their options, they do want someone to help them examine them.\u00a0 they want to know that the information they are basing a decision on is accurate and relevant. that it is not conjecture, rumor, or worse yet, self-serving misinformation provided by others at the company.\u00a0 sounds like a job for a true, trusted adviser, would-be super hero.<\/p>\n<p>unfortunately, when asked about the quality and quantity of data, business owners utilize daily to inform their decisions, including the real-time, management value of financial statements, their answers paint a very unsatisfactory picture of the decision support provided by their accountant. \u00a0as the role of cpas who serve as cfos in a corporate environment has morphed into that of a cio &#8212; chief information officer &#8212; cpas in public practice continue to lag behind in this transition.\u00a0 when pressed on this issue, many cpas admit they want to do more, but they are not comfortable outside the realm of compliance matters.<\/p>\n<p style=\"padding-left: 30px;\"><strong>more from edi osborne for 卡塔尔世界杯常规比赛时间 pro members (<a href=\"\/\/www.g005e.com\/membership-options?s2-ssl=yes\"><span style=\"text-decoration: underline;\"><span style=\"color: #008000; text-decoration: underline;\">go pro here<\/span><\/span>)<\/a>:<\/strong><\/p>\n<ul style=\"padding-left: 90px;\">\n<li><a title=\"permanent link to: the accounting profession promise that could change everything\" href=\"\/\/www.g005e.com\/2012\/05\/15\/the-accounting-profession-promise-that-could-change-everything\/\">the accounting profession promise that could change everything<\/a><\/li>\n<li><a title=\"permanent link to: score your firm on eight critical success factors\" href=\"\/\/www.g005e.com\/2012\/04\/23\/score-your-firm-on-eight-critical-success-factors\/\">score your firm on eight critical success factors<\/a><\/li>\n<li><a title=\"permanent link to: the cloud won\u2019t make you into a superhero\" href=\"\/\/www.g005e.com\/2012\/02\/17\/the-cloud-wont-rescue-the-accounting-business\/\">the cloud won\u2019t make you into a superhero<\/a><\/li>\n<li><a title=\"permanent link to: the big mistake cpas make in client service\" href=\"\/\/www.g005e.com\/2010\/03\/22\/the-big-mistake-cpas-make-in-client-service\/\">the big mistake cpas make in client service<\/a><\/li>\n<li><a title=\"permanent link to: can your clients tell if you are faking it?\" href=\"\/\/www.g005e.com\/2010\/08\/18\/8225\/\">can your clients tell if you are faking it?<\/a><\/li>\n<li><a title=\"permanent link to: take the passionate accountant quiz\" href=\"\/\/www.g005e.com\/2010\/02\/25\/can-your-clients-tell-if-you-are-faking-it\/\">take the passionate accountant quiz<\/a><\/li>\n<li><a title=\"permanent link to: client service ideas? it\u2019s in the doing.\" href=\"\/\/www.g005e.com\/2010\/01\/29\/client-service-ideas-its-in-the-doing\/\">client service ideas? it\u2019s in the doing.<\/a><\/li>\n<\/ul>\n<p>so how can public cpas become chief information officers? how can they utilize their accounting skills to capitalize on the fast growing business intelligence market?<\/p>\n<p>it&#8217;s simple . . . <a href=\"\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/#more-20222\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2012%2f06%2f08%2fgive-business-clients-what-theyre-asking-for%2f&amp;t=give+business+clients+something+to+talk+about'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  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\/> <span class=\"head\">share on linkedin<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2012%2f06%2f08%2fgive-business-clients-what-theyre-asking-for%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li><li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20give%20business%20clients%20something%20to%20talk%20about&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/\" title=\"email this: give business clients something to talk about \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><strong>income statement, balance sheet, cash flows? it&#8217;s time for a fourth statement.<\/strong><\/p>\n<div id=\"jwplayer-2-div\" name=\"jwplayer-2-div\">\n<div id=\"jwplayer-2\" class=\" swfobject\"><\/div>\n<\/div>\n<p><script type=\"text\/javascript\">swfobject.embedswf(\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/player\/player.swf\", \"jwplayer-2\", \"590\", \"360\", \"9\", \"\/expressinstall.swf\", {\"controlbar\":\"bottom\", \"dock\":\"false\", \"autostart\":\"false\", \"height\":\"360\", \"width\":\"590\", \"mediaid\":\"&#8221;20231&#8243;\", \"image\":\"https:\/\/48e130086c.nxcli.net\/?p=20222\", \"file\":\"\", \"config\":\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/configs\/cpatrendlines.xml\"}, {\"width\":\"590\", \"height\":\"360\", \"controlbar\":\"bottom\", \"allowfullscreen\":\"true\", \"allowscriptaccess\":\"always\", \"wmode\":\"opaque\", \"version\":\"9\", \"type\":\"movie\", \"bgcolor\":\"#ffffff\", \"express_redirect\":\"\/expressinstall.swf\", \"class\":\"\"}, {\"id\":\"jwplayer-2\", \"name\":\"jwplayer-2\"});<\/script><\/p>\n<figure id=\"attachment_6421\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-6421 \" title=\"edi osborne\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne-150x150.jpg 150w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/03\/edi-osborne.jpg 100w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">edi osborne<\/figcaption><\/figure>\n<\/p>\n<p><em>by edi osborne<br \/>\nceo, mentor plus<\/em><\/p>\n<p>in the words of bonnie raitt, &#8220;let&#8217;s give &#8217;em something to talk about; \u00a0a little something to figure out.&#8221;<\/p>\n<p>fact or fiction, rumors or true business intelligence, those that can make the distinction have a huge opportunity to add value to their business relationships.<\/p>\n<p>recently, i had the opportunity to sit down with several business owners to interview them about how they make business decisions. decisions, as it turns out, are one of the most important reasons business owners walk away from nine-to-five jobs. business owners like to have control over their destiny. they actually thrive on the decision-making process and are willing to live with the consequences of those choices. and although, business owners don&#8217;t want anyone to take away their options, they do want someone to help them examine them.\u00a0 they want to know that the information they are basing a decision on is accurate and relevant. that it is not conjecture, rumor, or worse yet, self-serving misinformation provided by others at the company.\u00a0 sounds like a job for a true, trusted adviser, would-be super hero.<\/p>\n<p>unfortunately, when asked about the quality and quantity of data, business owners utilize daily to inform their decisions, including the real-time, management value of financial statements, their answers paint a very unsatisfactory picture of the decision support provided by their accountant. \u00a0as the role of cpas who serve as cfos in a corporate environment has morphed into that of a cio &#8212; chief information officer &#8212; cpas in public practice continue to lag behind in this transition.\u00a0 when pressed on this issue, many cpas admit they want to do more, but they are not comfortable outside the realm of compliance matters.<\/p>\n<p style=\"padding-left: 30px;\"><strong>more from edi osborne for 卡塔尔世界杯常规比赛时间 pro members (<a href=\"\/\/www.g005e.com\/membership-options?s2-ssl=yes\"><span style=\"text-decoration: underline;\"><span style=\"color: #008000; text-decoration: underline;\">go pro here<\/span><\/span>)<\/a>:<\/strong><\/p>\n<ul style=\"padding-left: 90px;\">\n<li><a title=\"permanent link to: the accounting profession promise that could change everything\" href=\"\/\/www.g005e.com\/2012\/05\/15\/the-accounting-profession-promise-that-could-change-everything\/\">the accounting profession promise that could change everything<\/a><\/li>\n<li><a title=\"permanent link to: score your firm on eight critical success factors\" href=\"\/\/www.g005e.com\/2012\/04\/23\/score-your-firm-on-eight-critical-success-factors\/\">score your firm on eight critical success factors<\/a><\/li>\n<li><a title=\"permanent link to: the cloud won\u2019t make you into a superhero\" href=\"\/\/www.g005e.com\/2012\/02\/17\/the-cloud-wont-rescue-the-accounting-business\/\">the cloud won\u2019t make you into a superhero<\/a><\/li>\n<li><a title=\"permanent link to: the big mistake cpas make in client service\" href=\"\/\/www.g005e.com\/2010\/03\/22\/the-big-mistake-cpas-make-in-client-service\/\">the big mistake cpas make in client service<\/a><\/li>\n<li><a title=\"permanent link to: can your clients tell if you are faking it?\" href=\"\/\/www.g005e.com\/2010\/08\/18\/8225\/\">can your clients tell if you are faking it?<\/a><\/li>\n<li><a title=\"permanent link to: take the passionate accountant quiz\" href=\"\/\/www.g005e.com\/2010\/02\/25\/can-your-clients-tell-if-you-are-faking-it\/\">take the passionate accountant quiz<\/a><\/li>\n<li><a title=\"permanent link to: client service ideas? it\u2019s in the doing.\" href=\"\/\/www.g005e.com\/2010\/01\/29\/client-service-ideas-its-in-the-doing\/\">client service ideas? it\u2019s in the doing.<\/a><\/li>\n<\/ul>\n<p>so how can public cpas become chief information officers? how can they utilize their accounting skills to capitalize on the fast growing business intelligence market?<\/p>\n<p>it&#8217;s simple . . . <a href=\"\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/#more-20222\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2012%2f06%2f08%2fgive-business-clients-what-theyre-asking-for%2f&amp;t=give+business+clients+something+to+talk+about'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.linkedin.com\/'  href='http:\/\/www.linkedin.com\/sharearticle?mini=true&amp;url=https%3a%2f%2fwww.g005e.com%2f2012%2f06%2f08%2fgive-business-clients-what-theyre-asking-for%2f&amp;title=give+business+clients+something+to+talk+about&amp;summary=income+statement%2c+balance+sheet%2c+cash+flows%3f+it%27s+time+for+a+fourth+statement.%0d%0a%5bjwplayer+mediaid%3d%2220231%22%5d%0d%0a%5bcaption+id%3d%22attachment_6421%22+align%3d%22alignright%22+width%3d%22150%22%5d+edi+osborne%5b%2fcaption%5d%0d%0a%0d%0aby+edi+osborne%0d%0aceo%2c+mentor+plus%0d%0a%0d%0ain+the+words+of+bonnie+raitt%2c+%22let%27s+give+%27em+something+to+talk+about%3b+%c2%a0a+little+somethi'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='linkedin'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-850px 0px'   \/> <span class=\"head\">share on linkedin<\/span><\/a><\/li>\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/twitter.com\/'  href=\"http:\/\/twitter.com\/share?url=https%3a%2f%2fwww.g005e.com%2f2012%2f06%2f08%2fgive-business-clients-what-theyre-asking-for%2f&amp;text=%23cpa+link%3a++-+ via+%40cpa_trendlines\"  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='twitter'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-1625px 0px'   \/> <span class=\"head\">tweet this item<\/span><\/a><\/li>\n<li class=\"icon_text\"><a rel=\"_self\" href=\"mailto:?subject=cpa%20trendlines%20:%20give%20business%20clients%20something%20to%20talk%20about&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/\" title=\"email this: give business clients something to talk about \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div class=\"clean\"><\/div>\n<\/p>\n<\/div>\n","protected":false},"author":9,"featured_media":20225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1905,5,3120],"tags":[99,216,936],"class_list":["post-20222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-clients-and-service","category-outlook","category-pro-member-exclusive","tag-client","tag-sales","tag-service","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>give business clients something to talk about - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"give business clients something to talk about - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2012\/06\/08\/give-business-clients-what-theyre-asking-for\/\" \/>\n<meta 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