{"id":18153,"date":"2012-02-21t10:17:09","date_gmt":"2012-02-21t15:17:09","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=18153"},"modified":"2024-10-01t09:37:19","modified_gmt":"2024-10-01t13:37:19","slug":"sage-execs-explain-defend-re-branding","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/02\/21\/sage-execs-explain-defend-re-branding\/","title":{"rendered":"sage execs explain, defend re-branding"},"content":{"rendered":"
sage group plc<\/a>, a leader worldwide but long struggling in the u.s., has embarked on a huge re-branding effort that will eliminate well-known names like peachtree.<\/p>\n the strategy has met with\u00a0decidedly\u00a0mixed reviews. “rebranding as proposed adds no value,” according to stephen blythe, ceo of blytheco llc, a\u00a0sage partner of the year<\/a>, “and adds significant rebranding costs and significant risk in future sales.”<\/p>\n