{"id":18153,"date":"2012-02-21t10:17:09","date_gmt":"2012-02-21t15:17:09","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=18153"},"modified":"2024-10-01t09:37:19","modified_gmt":"2024-10-01t13:37:19","slug":"sage-execs-explain-defend-re-branding","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/02\/21\/sage-execs-explain-defend-re-branding\/","title":{"rendered":"sage execs explain, defend re-branding"},"content":{"rendered":"<p><a href=\"http:\/\/www.sage.com\/\">sage group plc<\/a>, a leader worldwide but long struggling in the u.s., has embarked on a huge re-branding effort that will eliminate well-known names like peachtree.<\/p>\n<p>the strategy has met with\u00a0decidedly\u00a0mixed reviews. &#8220;rebranding as proposed adds no value,&#8221; according to <a href=\"http:\/\/blog.blytheco.com\/the-scoop\/why-the-sage-rebranding-idea-is-just-plain-stupid\/\">stephen blythe, ceo of blytheco llc, a\u00a0sage partner of the year<\/a>, &#8220;and adds significant rebranding costs and significant risk in future sales.&#8221;<\/p>\n<p>at <a href=\"\/\/www.g005e.com\/2012\/01\/27\/cpa-trendlines-founder-named-top-thought-leader\/\">cpa practice advisor&#8217;s thought leader symposium<\/a>, sage execs had the chance to explain the strategy.<\/p>\n<p><strong>dennis frahmann, executive vice president,\u00a0corporate marketing:<\/strong><\/p>\n<p><div id=\"jwplayer-3-div\" name=\"jwplayer-3-div\">\n<div id=\"jwplayer-3\" class=\" swfobject\"><\/div>\n<\/div>\n<script type=\"text\/javascript\">swfobject.embedswf(\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/player\/player.swf\", \"jwplayer-3\", \"590\", \"360\", \"9\", \"\/expressinstall.swf\", {\"controlbar\":\"bottom\", \"dock\":\"false\", \"autostart\":\"false\", \"height\":\"360\", \"width\":\"590\", \"mediaid\":\"&#8221;18156&#8243;\", \"image\":\"https:\/\/48e130086c.nxcli.net\/?p=18153\", \"file\":\"\", \"config\":\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/configs\/cpatrendlines.xml\"}, {\"width\":\"590\", \"height\":\"360\", \"controlbar\":\"bottom\", \"allowfullscreen\":\"true\", \"allowscriptaccess\":\"always\", \"wmode\":\"opaque\", \"version\":\"9\", \"type\":\"movie\", \"bgcolor\":\"#ffffff\", \"express_redirect\":\"\/expressinstall.swf\", \"class\":\"\"}, {\"id\":\"jwplayer-3\", \"name\":\"jwplayer-3\"});<\/script><\/p>\n<p><strong>connie certusi,\u00a0executive vice president\/general manager, small business accounting solutions: <a href=\"\/\/www.g005e.com\/2012\/02\/21\/sage-execs-explain-defend-re-branding\/#more-18153\" class=\"more-link\">read more &rarr;<\/a><\/strong><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  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title=\"email this: sage execs explain, defend re-branding \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><a href=\"http:\/\/www.sage.com\/\">sage group plc<\/a>, a leader worldwide but long struggling in the u.s., has embarked on a huge re-branding effort that will eliminate well-known names like peachtree.<\/p>\n<p>the strategy has met with\u00a0decidedly\u00a0mixed reviews. &#8220;rebranding as proposed adds no value,&#8221; according to <a href=\"http:\/\/blog.blytheco.com\/the-scoop\/why-the-sage-rebranding-idea-is-just-plain-stupid\/\">stephen blythe, ceo of blytheco llc, a\u00a0sage partner of the year<\/a>, &#8220;and adds significant rebranding costs and significant risk in future sales.&#8221;<\/p>\n<p>at <a href=\"\/\/www.g005e.com\/2012\/01\/27\/cpa-trendlines-founder-named-top-thought-leader\/\">cpa practice advisor&#8217;s thought leader symposium<\/a>, sage execs had the chance to explain the strategy.<\/p>\n<p><strong>dennis frahmann, executive vice president,\u00a0corporate marketing:<\/strong><\/p>\n<div id=\"jwplayer-3-div\" name=\"jwplayer-3-div\">\n<div id=\"jwplayer-3\" class=\" swfobject\"><\/div>\n<\/div>\n<p><script type=\"text\/javascript\">swfobject.embedswf(\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/player\/player.swf\", \"jwplayer-3\", \"590\", \"360\", \"9\", \"\/expressinstall.swf\", {\"controlbar\":\"bottom\", \"dock\":\"false\", \"autostart\":\"false\", \"height\":\"360\", \"width\":\"590\", \"mediaid\":\"&#8221;18156&#8243;\", \"image\":\"https:\/\/48e130086c.nxcli.net\/?p=18153\", \"file\":\"\", \"config\":\"\/\/www.g005e.com\/wp-content\/uploads\/jw-player-plugin-for-wordpress\/configs\/cpatrendlines.xml\"}, {\"width\":\"590\", \"height\":\"360\", \"controlbar\":\"bottom\", \"allowfullscreen\":\"true\", \"allowscriptaccess\":\"always\", \"wmode\":\"opaque\", \"version\":\"9\", \"type\":\"movie\", \"bgcolor\":\"#ffffff\", \"express_redirect\":\"\/expressinstall.swf\", \"class\":\"\"}, {\"id\":\"jwplayer-3\", \"name\":\"jwplayer-3\"});<\/script><\/p>\n<p><strong>connie certusi,\u00a0executive vice president\/general manager, small business accounting solutions: <a href=\"\/\/www.g005e.com\/2012\/02\/21\/sage-execs-explain-defend-re-branding\/#more-18153\" class=\"more-link\">read more &rarr;<\/a><\/strong><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  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