{"id":17241,"date":"2012-01-31t08:17:58","date_gmt":"2012-01-31t13:17:58","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=17241"},"modified":"2024-10-01t09:37:24","modified_gmt":"2024-10-01t13:37:24","slug":"75-of-ceos-see-shortfalls-in-accounting-for-value","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/01\/31\/75-of-ceos-see-shortfalls-in-accounting-for-value\/","title":{"rendered":"75% of ceos see shortfalls in accounting for value"},"content":{"rendered":"

\"\"survey unveiled at launch of new credential.<\/strong><\/p>\n

about 75% of the world\u2019s ceos say more emphasis should be placed on measuring the value of non-financial assets such as intellectual capital and customer relationships to drive long-term performance.<\/p>\n

but\u00a0just 51 percent of nearly 300 ceos surveyed in 21 countries say their organizations currently measure the value of non-financial assets well or very well. and only 12 percent now turn to their finance teams for help with the task.<\/p>\n

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\nfor the full report, click: read more →<\/a><\/strong><\/p>\n