{"id":17012,"date":"2012-01-11t11:46:32","date_gmt":"2012-01-11t16:46:32","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=17012"},"modified":"2024-11-19t21:32:44","modified_gmt":"2024-11-20t02:32:44","slug":"what-accountants-are-learning-about-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/","title":{"rendered":"what accountants are learning about marketing"},"content":{"rendered":"<p><strong>ultimately, professional services marketing 3.0 is a new kind of partnership.<\/strong><\/p>\n<figure id=\"attachment_14449\" class=\"thumbnail wp-caption alignright\" style=\"width: 100px\"><a href=\"http:\/\/psm3dot0.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14449\" title=\"bruce w marcus\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" alt=\"\" width=\"100\" height=\"108\" \/><\/a><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<p>today\u2019s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.<\/p>\n<p>what\u2019s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#more-17012\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>ultimately, professional services marketing 3.0 is a new kind of partnership.<\/strong><\/p>\n<figure id=\"attachment_14449\" class=\"thumbnail wp-caption alignright\" style=\"width: 100px\"><a href=\"http:\/\/psm3dot0.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14449\" title=\"bruce w marcus\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" alt=\"\" width=\"100\" height=\"108\" \/><\/a><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<p>today\u2019s accountants understand that, unlike most other occupations, they must be active participants in the marketing process, at least as suppliers of grist for the marketing mills, and certainly as part of the ultimate selling process.<\/p>\n<p>what\u2019s more significant is that they begin to see the professionalism in marketing, and particularly the selling aspect of it.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#more-17012\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-17012","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2012-01-11t16:46:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20t02:32:44+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\"},\"headline\":\"what accountants are learning about marketing\",\"datepublished\":\"2012-01-11t16:46:32+00:00\",\"datemodified\":\"2024-11-20t02:32:44+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\"},\"wordcount\":477,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"keywords\":[\"marketing\"],\"articlesection\":[\"outlook &amp; analysis\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\",\"url\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\",\"name\":\"what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"datepublished\":\"2012-01-11t16:46:32+00:00\",\"datemodified\":\"2024-11-20t02:32:44+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"width\":100,\"height\":108,\"caption\":\"bruce w. marcus\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook &amp; analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"what accountants are learning about marketing\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"description\":\"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \\\"actionable intelligence\\\" for your firm, your business, your clients, and your career.\",\"url\":\"\/\/www.g005e.com\/author\/cpa-trendlines-research\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/","og_locale":"en_us","og_type":"article","og_title":"what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2012-01-11t16:46:32+00:00","article_modified_time":"2024-11-20t02:32:44+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg"}],"author":"卡塔尔世界杯常规比赛时间 research","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间 research","est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/"},"author":{"name":"卡塔尔世界杯常规比赛时间 research","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149"},"headline":"what accountants are learning about marketing","datepublished":"2012-01-11t16:46:32+00:00","datemodified":"2024-11-20t02:32:44+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/"},"wordcount":477,"commentcount":1,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","keywords":["marketing"],"articlesection":["outlook &amp; analysis","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/","url":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/","name":"what accountants are learning about marketing - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","datepublished":"2012-01-11t16:46:32+00:00","datemodified":"2024-11-20t02:32:44+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","width":100,"height":108,"caption":"bruce w. marcus"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2012\/01\/11\/what-accountants-are-learning-about-marketing\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook &amp; analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"what accountants are learning about marketing"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149","name":"卡塔尔世界杯常规比赛时间 research","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","caption":"卡塔尔世界杯常规比赛时间 research"},"description":"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \"actionable intelligence\" for your firm, your business, your clients, and your career.","url":"\/\/www.g005e.com\/author\/cpa-trendlines-research\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/17012"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=17012"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/17012\/revisions"}],"predecessor-version":[{"id":135123,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/17012\/revisions\/135123"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=17012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=17012"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=17012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}