{"id":16421,"date":"2011-12-14t07:09:01","date_gmt":"2011-12-14t12:09:01","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=16421"},"modified":"2014-12-07t19:20:30","modified_gmt":"2014-12-08t00:20:30","slug":"six-strategies-to-stop-losing-business-to-competitors","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/12\/14\/six-strategies-to-stop-losing-business-to-competitors\/","title":{"rendered":"six strategies to stop losing business to competitors"},"content":{"rendered":"

stop being a “best-kept” secret to prospects.<\/strong><\/p>\n

\"\"<\/a>
sandi smith leyva, accountant’s accelerator<\/figcaption><\/figure>\n

<\/em><\/em>by sandi smith leyva<\/em>
\nthe accountant\u2019s accelerator<\/a><\/em><\/p>\n

it\u2019s rare that i lose business to competitors, and it\u2019s also not an accident. if you are losing business to your competitors, here are some strategies you can use to \u201cbecome a category of one,\u201d as they say in marketing.<\/p>\n

1. build your brand.<\/strong> in accounting, professional services, and coaching, our brand is our name. we can build it up by building our reputation for delivering results to clients and becoming a thought leader in the profession. do this a number of ways: write articles, make speeches, offer teleseminars, post your testimonials and case studies, get interviewed by the press, serve on a committee or board of directors, and become a well-respected business leader in your community, to name a few. when you build your brand, people will come asking for you by name and won\u2019t consider others.<\/p>\n

read more →<\/a><\/strong><\/p>\n