{"id":16095,"date":"2011-11-21t20:56:01","date_gmt":"2011-11-22t01:56:01","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=16095"},"modified":"2024-09-01t14:49:28","modified_gmt":"2024-09-01t18:49:28","slug":"when-marketing-drives-practice-and-practice-drives-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/","title":{"rendered":"when practice drives marketing and marketing drives practice"},"content":{"rendered":"<figure id=\"attachment_14449\" class=\"thumbnail wp-caption alignright\" style=\"width: 100px\"><a href=\"http:\/\/psm3dot0.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14449\" title=\"bruce w marcus\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" alt=\"\" width=\"100\" height=\"108\" \/><\/a><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p><strong>this is &#8216;professional services marketing 3.0.&#8217;<\/strong><\/p>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<p>today, we are entering a new phase of marketing, in which marketing is not only integrated into the practice, but actually helps shape the nature of the practice itself. this is marketing 3.0.<\/p>\n<p><!--more-->it is characterized by marketers \u2013 professional marketers, accountants, firm managers \u2013 who fully understand the nature of practice, as well as the techniques and skills of marketing professional services.<\/p>\n<p>there is a new generation of accountants who, unlike their predecessors, fully understand that marketing is as much part of the practice as billing and other financial controls. even the process of the growing field of knowledge management, long considered primarily technical for acquiring and managing internal data as a management function, is now beginning to include marketing data as integral to managing a firm. and why not? no professional firm exists without its clients.<\/p>\n<p>where once project management was taken for granted, there is now a more sophisticated approach to it, as part of a growing firm management professionalism needed to improve productivity.<\/p>\n<p>competition has sharpened the practice, and helped introduce new services that better serve both the firms and the clients. the changes are phenomenal. it has led to more streamlined firm management and service structures, benefiting both the firm and its clients.<\/p>\n<p>it\u2019s a new partnership between the professionals, who are imbued with a true understanding of the meaning of marketing to a contemporary practice and their inevitable role in it, and marketers who fully understand the markets and services, and the personalities of accountants.<\/p>\n<p>if the last generation marketers better understood the craft and tools of marketing professional services, the marketers of 3.0 better understand the practice of accounting, the profession\u2019s disciplines, fundamental characteristics and tasks in the actual practice of accounting, as well as the distinctive personality traits of accountants. at the same time, both marketing and accounting professionals now better understand the principles and practices of marketing.<\/p>\n<figure id=\"attachment_14625\" class=\"thumbnail wp-caption alignright\" style=\"width: 72px\"><a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14625 \" title=\"psm cvr\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg\" alt=\"click to buy\" width=\"72\" height=\"105\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2.jpg 152w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2-100x145.jpg 100w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/psm-cvr2-131x190.jpg 131w\" sizes=\"(max-width: 72px) 100vw, 72px\" \/><\/a><figcaption class=\"caption wp-caption-text\">click to buy<\/figcaption><\/figure>\n<p style=\"padding-left: 30px;text-align: left\"><em>bruce w. marcus is a pioneer in professional services marketing and coauthor of &#8220;client at the core.&#8221; this is adapted from his new book, &#8220;professional services marketing 3.0,&#8221;\u00a0<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\">available for purchase here<\/a>. <\/em><\/p>\n<p style=\"text-align: center\"><em>copyright 2011. used by permission.<\/em><\/p>\n<p><strong>related: click here for <a href=\"\/\/www.g005e.com\/?s=psm+3.0\">more about bruce w. marcus and &#8220;professional services marketing 3.0.&#8221;<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>this is &#8216;professional services marketing 3.0.&#8217; by bruce w. marcus professional services marketing 3.0 today, we are entering a new phase of marketing, in which marketing is not only integrated into the practice, but actually helps shape the nature of &hellip; <a href=\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/\">continued<\/a><\/p>\n","protected":false},"author":1340,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[79],"class_list":["post-16095","post","type-post","status-publish","format-standard","hentry","category-outlook","tag-marketing"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>when practice drives marketing and marketing drives practice - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"when practice drives marketing and marketing drives practice - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-22t01:56:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-01t18:49:28+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" \/>\n<meta name=\"author\" content=\"bruce w. marcus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bruce w. marcus\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/\"},\"author\":{\"name\":\"bruce w. marcus\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/cc438e42bae7d615d1a87ffcc9b1e97f\"},\"headline\":\"when practice drives marketing and marketing drives practice\",\"datepublished\":\"2011-11-22t01:56:01+00:00\",\"datemodified\":\"2024-09-01t18:49:28+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/\"},\"wordcount\":402,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2011\/11\/21\/when-marketing-drives-practice-and-practice-drives-marketing\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"keywords\":[\"marketing\"],\"articlesection\":[\"outlook &amp; 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