{"id":15088,"date":"2011-09-25t05:30:55","date_gmt":"2011-09-25t09:30:55","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=15088"},"modified":"2024-11-19t21:33:13","modified_gmt":"2024-11-20t02:33:13","slug":"old-fashioned-accounting-marketing-dies-slowly","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/09\/25\/old-fashioned-accounting-marketing-dies-slowly\/","title":{"rendered":"old-fashioned accounting marketing dies slowly"},"content":{"rendered":"<p><strong>the painful journey to a new era.<\/strong><\/p>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<figure id=\"attachment_14449\" class=\"thumbnail wp-caption alignright\" style=\"width: 100px\"><a href=\"http:\/\/psm3dot0.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14449\" title=\"bruce w marcus\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" alt=\"\" width=\"100\" height=\"108\" \/><\/a><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p>in the years following <a href=\"http:\/\/en.wikipedia.org\/wiki\/bates_v._state_bar_of_arizona\"><em>bates<\/em><\/a>, accounting firms began a long and difficult process of learning how to market.<\/p>\n<p>accountants were still so steeped in the no-commercialization ethic that they tried to resist any form of marketing. they couldn\u2019t, because other firms had started doing it, and were winning clients.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/25\/old-fashioned-accounting-marketing-dies-slowly\/#more-15088\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>the painful journey to a new era.<\/strong><\/p>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<figure id=\"attachment_14449\" class=\"thumbnail wp-caption alignright\" style=\"width: 100px\"><a href=\"http:\/\/psm3dot0.com\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-14449\" title=\"bruce w marcus\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" alt=\"\" width=\"100\" height=\"108\" \/><\/a><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p>in the years following <a href=\"http:\/\/en.wikipedia.org\/wiki\/bates_v._state_bar_of_arizona\"><em>bates<\/em><\/a>, accounting firms began a long and difficult process of learning how to market.<\/p>\n<p>accountants were still so steeped in the no-commercialization ethic that they tried to resist any form of marketing. they couldn\u2019t, because other firms had started doing it, and were winning clients.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/25\/old-fashioned-accounting-marketing-dies-slowly\/#more-15088\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-15088","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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