{"id":15074,"date":"2011-09-18t05:10:12","date_gmt":"2011-09-18t09:10:12","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=15074"},"modified":"2024-11-19t21:33:15","modified_gmt":"2024-11-20t02:33:15","slug":"get-real-six-practical-goals-for-accounting-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/09\/18\/get-real-six-practical-goals-for-accounting-marketing\/","title":{"rendered":"get real: six practical goals for accounting marketing"},"content":{"rendered":"<p><strong>and why it&#8217;s not product marketing.<\/strong><\/p>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<p>the adjectives and comparisons and superlatives so common in product marketing have no place in professional services marketing.<\/p>\n<p>the boast, even when there seems to be a foundation for it, rarely works. but professional services marketing can work when it\u2019s designed to: <a href=\"\/\/www.g005e.com\/2011\/09\/18\/get-real-six-practical-goals-for-accounting-marketing\/#more-15074\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>and why it&#8217;s not product marketing.<\/strong><\/p>\n<p><em>by bruce w. marcus<\/em><br \/>\n<a href=\"http:\/\/psm3dot0.com\">professional services marketing 3.0<\/a><\/p>\n<p>the adjectives and comparisons and superlatives so common in product marketing have no place in professional services marketing.<\/p>\n<p>the boast, even when there seems to be a foundation for it, rarely works. but professional services marketing can work when it\u2019s designed to: <a href=\"\/\/www.g005e.com\/2011\/09\/18\/get-real-six-practical-goals-for-accounting-marketing\/#more-15074\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-15074","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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