{"id":14653,"date":"2011-09-11t04:27:32","date_gmt":"2011-09-11t08:27:32","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=14653"},"modified":"2024-11-19t21:33:17","modified_gmt":"2024-11-20t02:33:17","slug":"15-reasons-why-accounting-marketing-isnt-like-selling-toothpaste","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/09\/11\/15-reasons-why-accounting-marketing-isnt-like-selling-toothpaste\/","title":{"rendered":"15 reasons why accounting marketing isn&#8217;t like selling toothpaste"},"content":{"rendered":"<p><strong>it&#8217;s not the product marketing they teach in college.<\/strong><\/p>\n<figure id=\"attachment_2023\" class=\"thumbnail wp-caption alignright\" style=\"width: 101px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2023\" title=\"bruce w. marcus\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2009\/01\/marcus.jpg\" alt=\"\" width=\"101\" height=\"110\" \/><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p><em>by bruce w. marcus<br \/>\n<\/em>author of <a href=\"http:\/\/psm3dot0.com\/\">professional services marketing 3.0<\/a><strong> <\/strong><strong> <\/strong><\/p>\n<p>accountants have historically not been concerned with the <em>market.<\/em> they are concerned with being good accountants, and meeting their own personal needs for professionalism. they are concerned with merely getting clients. that was sufficient pre-<em><a href=\"http:\/\/en.wikipedia.org\/wiki\/bates_v._state_bar_of_arizona\">bates<\/a><\/em>, but not now, because it\u2019s not a competitive approach in a seriously competitive environment.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/11\/15-reasons-why-accounting-marketing-isnt-like-selling-toothpaste\/#more-14653\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>it&#8217;s not the product marketing they teach in college.<\/strong><\/p>\n<figure id=\"attachment_2023\" class=\"thumbnail wp-caption alignright\" style=\"width: 101px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2023\" title=\"bruce w. marcus\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2009\/01\/marcus.jpg\" alt=\"\" width=\"101\" height=\"110\" \/><figcaption class=\"caption wp-caption-text\">bruce w. marcus<\/figcaption><\/figure>\n<p><em>by bruce w. marcus<br \/>\n<\/em>author of <a href=\"http:\/\/psm3dot0.com\/\">professional services marketing 3.0<\/a><strong> <\/strong><strong> <\/strong><\/p>\n<p>accountants have historically not been concerned with the <em>market.<\/em> they are concerned with being good accountants, and meeting their own personal needs for professionalism. they are concerned with merely getting clients. that was sufficient pre-<em><a href=\"http:\/\/en.wikipedia.org\/wiki\/bates_v._state_bar_of_arizona\">bates<\/a><\/em>, but not now, because it\u2019s not a competitive approach in a seriously competitive environment.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/11\/15-reasons-why-accounting-marketing-isnt-like-selling-toothpaste\/#more-14653\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-14653","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - 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