{"id":14631,"date":"2011-09-04t04:10:54","date_gmt":"2011-09-04t08:10:54","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=14631"},"modified":"2024-11-19t21:33:18","modified_gmt":"2024-11-20t02:33:18","slug":"technology-is-overrated-something-else-is-driving-change-at-cpa-firms","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/09\/04\/technology-is-overrated-something-else-is-driving-change-at-cpa-firms\/","title":{"rendered":"technology is overrated"},"content":{"rendered":"<p><strong>it&#8217;s <em>competition<\/em>, not <em>technology<\/em>, that&#8217;s driving change in the accounting profession. and it&#8217;s just as scary.<\/strong><\/p>\n<p><em>by bruce w. marcus<br \/>\n<\/em>author of <a href=\"http:\/\/psm3dot0.com\/\">professional services marketing 3.0<\/a><strong> <\/strong><strong> <\/strong><\/p>\n<p>there seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. not so.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/04\/technology-is-overrated-something-else-is-driving-change-at-cpa-firms\/#more-14631\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>it&#8217;s <em>competition<\/em>, not <em>technology<\/em>, that&#8217;s driving change in the accounting profession. and it&#8217;s just as scary.<\/strong><\/p>\n<p><em>by bruce w. marcus<br \/>\n<\/em>author of <a href=\"http:\/\/psm3dot0.com\/\">professional services marketing 3.0<\/a><strong> <\/strong><strong> <\/strong><\/p>\n<p>there seems to be a general impression that the changes in accounting that created the modern firm resulted from the blast of technology that began to enter the professions in the early 1980s. not so.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/09\/04\/technology-is-overrated-something-else-is-driving-change-at-cpa-firms\/#more-14631\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-14631","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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