{"id":14616,"date":"2011-08-24t03:06:47","date_gmt":"2011-08-24t07:06:47","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=14616"},"modified":"2019-03-06t11:46:13","modified_gmt":"2019-03-06t16:46:13","slug":"change-your-thinking-change-your-future","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","title":{"rendered":"change your thinking, change your future"},"content":{"rendered":"<p><strong>competing today necessitates a <em>client-driven, <\/em>not <em>practice-driven,<\/em> firm.<\/strong><\/p>\n<p><em>by michelle golden<\/em><br \/>\n<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional services marketing 3.0 by bruce w. marcus<\/a><\/p>\n<p>bruce\u2019s newest book documents an important evolution in professional firms and the way law and accounting firms interact with current and prospective buyers. these interactions include serving the client, but also\u2014quite importantly\u2014reflecting how people working in firms present themselves in terms of their ability to bring true value to those who hire them.<\/p>\n<p>bruce\u2019s approach is two-fold: understand the past, and be intentional about the future. as you read, and consider your firm\u2019s present marketing in light of this broader, historic context, you have the opportunity to identify counter-productive attitudes and approaches and move to an advanced level of marketing sooner than you otherwise might. the author shares, through his rich observations and experiences, that the views a professional holds about the value of his or her offerings, and marketing in general, are more important than the specific marketing tactics he or she undertakes.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#more-14616\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>competing today necessitates a <em>client-driven, <\/em>not <em>practice-driven,<\/em> firm.<\/strong><\/p>\n<p><em>by michelle golden<\/em><br \/>\n<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional services marketing 3.0 by bruce w. marcus<\/a><\/p>\n<p>bruce\u2019s newest book documents an important evolution in professional firms and the way law and accounting firms interact with current and prospective buyers. these interactions include serving the client, but also\u2014quite importantly\u2014reflecting how people working in firms present themselves in terms of their ability to bring true value to those who hire them.<\/p>\n<p>bruce\u2019s approach is two-fold: understand the past, and be intentional about the future. as you read, and consider your firm\u2019s present marketing in light of this broader, historic context, you have the opportunity to identify counter-productive attitudes and approaches and move to an advanced level of marketing sooner than you otherwise might. the author shares, through his rich observations and experiences, that the views a professional holds about the value of his or her offerings, and marketing in general, are more important than the specific marketing tactics he or she undertakes.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#more-14616\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":3120,"featured_media":10186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-14616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ 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