{"id":14616,"date":"2011-08-24t03:06:47","date_gmt":"2011-08-24t07:06:47","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=14616"},"modified":"2019-03-06t11:46:13","modified_gmt":"2019-03-06t16:46:13","slug":"change-your-thinking-change-your-future","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","title":{"rendered":"change your thinking, change your future"},"content":{"rendered":"<p><strong>competing today necessitates a <em>client-driven, <\/em>not <em>practice-driven,<\/em> firm.<\/strong><\/p>\n<p><em>by michelle golden<\/em><br \/>\n<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional services marketing 3.0 by bruce w. marcus<\/a><\/p>\n<p>bruce\u2019s newest book documents an important evolution in professional firms and the way law and accounting firms interact with current and prospective buyers. these interactions include serving the client, but also\u2014quite importantly\u2014reflecting how people working in firms present themselves in terms of their ability to bring true value to those who hire them.<\/p>\n<p>bruce\u2019s approach is two-fold: understand the past, and be intentional about the future. as you read, and consider your firm\u2019s present marketing in light of this broader, historic context, you have the opportunity to identify counter-productive attitudes and approaches and move to an advanced level of marketing sooner than you otherwise might. the author shares, through his rich observations and experiences, that the views a professional holds about the value of his or her offerings, and marketing in general, are more important than the specific marketing tactics he or she undertakes.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#more-14616\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>competing today necessitates a <em>client-driven, <\/em>not <em>practice-driven,<\/em> firm.<\/strong><\/p>\n<p><em>by michelle golden<\/em><br \/>\n<a href=\"http:\/\/baystreetgroup.com\/store\/book-professional-services-marketing-3-0-by-bruce-w-marcus\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional services marketing 3.0 by bruce w. marcus<\/a><\/p>\n<p>bruce\u2019s newest book documents an important evolution in professional firms and the way law and accounting firms interact with current and prospective buyers. these interactions include serving the client, but also\u2014quite importantly\u2014reflecting how people working in firms present themselves in terms of their ability to bring true value to those who hire them.<\/p>\n<p>bruce\u2019s approach is two-fold: understand the past, and be intentional about the future. as you read, and consider your firm\u2019s present marketing in light of this broader, historic context, you have the opportunity to identify counter-productive attitudes and approaches and move to an advanced level of marketing sooner than you otherwise might. the author shares, through his rich observations and experiences, that the views a professional holds about the value of his or her offerings, and marketing in general, are more important than the specific marketing tactics he or she undertakes.<\/p>\n<p> <a href=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#more-14616\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":3120,"featured_media":10186,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-14616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>change your thinking, change your future - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"change your thinking, change your future - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-24t07:06:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-03-06t16:46:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"136\" \/>\n\t<meta property=\"og:image:height\" content=\"166\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"michelle golden\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"michelle golden\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\"},\"author\":{\"name\":\"michelle golden\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/34026dd601eaaf5d82cc9c1836c7f9f1\"},\"headline\":\"change your thinking, change your future\",\"datepublished\":\"2011-08-24t07:06:47+00:00\",\"datemodified\":\"2019-03-06t16:46:13+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\"},\"wordcount\":954,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg\",\"keywords\":[\"marketing\"],\"articlesection\":[\"outlook &amp; analysis\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\",\"url\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\",\"name\":\"change your thinking, change your future - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg\",\"datepublished\":\"2011-08-24t07:06:47+00:00\",\"datemodified\":\"2019-03-06t16:46:13+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg\",\"width\":136,\"height\":166,\"caption\":\"michelle golden\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook &amp; analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"change your thinking, change your future\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/34026dd601eaaf5d82cc9c1836c7f9f1\",\"name\":\"michelle golden\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/michelle-golden-river-2019-96x96.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/michelle-golden-river-2019-96x96.jpg\",\"caption\":\"michelle golden\"},\"description\":\"michelle golden, cpf, is a growth and profitability strategist, and \u201cvalue pricing\u201d expert. with a strong background in cpa-firm marketing, she honed subspecialties in pricing and positioning. she currently focuses most on educating cpas and assisting them to implement new pricing models based upon outcomes they affect, advancing them beyond charging for time spent.\",\"url\":\"\/\/www.g005e.com\/author\/michelle-golden\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"change your thinking, change your future - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","og_locale":"en_us","og_type":"article","og_title":"change your thinking, change your future - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2011-08-24t07:06:47+00:00","article_modified_time":"2019-03-06t16:46:13+00:00","og_image":[{"width":136,"height":166,"url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg","type":"image\/jpeg"}],"author":"michelle golden","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"michelle golden","est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/"},"author":{"name":"michelle golden","@id":"\/\/www.g005e.com\/#\/schema\/person\/34026dd601eaaf5d82cc9c1836c7f9f1"},"headline":"change your thinking, change your future","datepublished":"2011-08-24t07:06:47+00:00","datemodified":"2019-03-06t16:46:13+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/"},"wordcount":954,"commentcount":0,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg","keywords":["marketing"],"articlesection":["outlook &amp; analysis","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","url":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/","name":"change your thinking, change your future - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage"},"thumbnailurl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg","datepublished":"2011-08-24t07:06:47+00:00","datemodified":"2019-03-06t16:46:13+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/12\/michelle-golden.jpg","width":136,"height":166,"caption":"michelle golden"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2011\/08\/24\/change-your-thinking-change-your-future\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook &amp; analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"change your thinking, change your future"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/34026dd601eaaf5d82cc9c1836c7f9f1","name":"michelle golden","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/michelle-golden-river-2019-96x96.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2019\/03\/michelle-golden-river-2019-96x96.jpg","caption":"michelle golden"},"description":"michelle golden, cpf, is a growth and profitability strategist, and \u201cvalue pricing\u201d expert. with a strong background in cpa-firm marketing, she honed subspecialties in pricing and positioning. she currently focuses most on educating cpas and assisting them to implement new pricing models based upon outcomes they affect, advancing them beyond charging for time spent.","url":"\/\/www.g005e.com\/author\/michelle-golden\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/14616"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/3120"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=14616"}],"version-history":[{"count":0,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/14616\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media\/10186"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=14616"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=14616"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=14616"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}