{"id":14555,"date":"2011-08-16t18:36:17","date_gmt":"2011-08-16t22:36:17","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=14555"},"modified":"2024-11-19t21:33:23","modified_gmt":"2024-11-20t02:33:23","slug":"welcome-to-the-era-of-professional-services-marketing-3-0","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/","title":{"rendered":"are you ready for the new age of professional services marketing 3.0?"},"content":{"rendered":"

how to survive as the future unfolds.<\/strong><\/p>\n

by bruce w. marcus<\/em>
\nprofessional services marketing 3.0<\/a><\/p>\n

\"\"
bruce w. marcus<\/figcaption><\/figure>\n

professional services marketing 3.0? this from someone who has written, spoken, railed against jargon and gimmicks?<\/p>\n

well, yes, because in this rapidly changing economic environment, intensely competitive landscape, and highly charged computer age, it\u2019s the best way to define significant evolution from one distinct period to the next. but, that\u2019s exactly what\u2019s happened \u2013 and is happening — with cpa firms. and in management practices, business models, and structure as well.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

how to survive as the future unfolds.<\/strong><\/p>\n

by bruce w. marcus<\/em>
\n
professional services marketing 3.0<\/a><\/p>\n

\"\"
bruce w. marcus<\/figcaption><\/figure>\n

professional services marketing 3.0? this from someone who has written, spoken, railed against jargon and gimmicks?<\/p>\n

well, yes, because in this rapidly changing economic environment, intensely competitive landscape, and highly charged computer age, it\u2019s the best way to define significant evolution from one distinct period to the next. but, that\u2019s exactly what\u2019s happened \u2013 and is happening — with cpa firms. and in management practices, business models, and structure as well.<\/p>\n

read more →<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5,3120],"tags":[79],"class_list":["post-14555","post","type-post","status-publish","format-standard","hentry","category-outlook","category-pro-member-exclusive","tag-marketing","membership-content","access-restricted"],"acf":[],"yoast_head":"\nare you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"are you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-16t22:36:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-20t02:33:23+00:00\" \/>\n<meta property=\"og:image\" content=\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\" \/>\n<meta name=\"author\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"卡塔尔世界杯常规比赛时间 research\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\"},\"author\":{\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\"},\"headline\":\"are you ready for the new age of professional services marketing 3.0?\",\"datepublished\":\"2011-08-16t22:36:17+00:00\",\"datemodified\":\"2024-11-20t02:33:23+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\"},\"wordcount\":1064,\"commentcount\":1,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"keywords\":[\"marketing\"],\"articlesection\":[\"outlook & analysis\",\"pro member exclusive\"],\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"commentaction\",\"name\":\"comment\",\"target\":[\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#respond\"]}]},{\"@type\":\"webpage\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\",\"url\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\",\"name\":\"are you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/#website\"},\"primaryimageofpage\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage\"},\"thumbnailurl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"datepublished\":\"2011-08-16t22:36:17+00:00\",\"datemodified\":\"2024-11-20t02:33:23+00:00\",\"description\":\"actionable intelligence for tax, accounting, and financial professionals\",\"breadcrumb\":{\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#breadcrumb\"},\"inlanguage\":\"en-us\",\"potentialaction\":[{\"@type\":\"readaction\",\"target\":[\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/\"]}]},{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg\",\"width\":100,\"height\":108,\"caption\":\"bruce w. marcus\"},{\"@type\":\"breadcrumblist\",\"@id\":\"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#breadcrumb\",\"itemlistelement\":[{\"@type\":\"listitem\",\"position\":1,\"name\":\"home\",\"item\":\"\/\/www.g005e.com\/\"},{\"@type\":\"listitem\",\"position\":2,\"name\":\"outlook & analysis\",\"item\":\"\/\/www.g005e.com\/category\/outlook\/\"},{\"@type\":\"listitem\",\"position\":3,\"name\":\"are you ready for the new age of professional services marketing 3.0?\"}]},{\"@type\":\"website\",\"@id\":\"\/\/www.g005e.com\/#website\",\"url\":\"\/\/www.g005e.com\/\",\"name\":\"卡塔尔世界杯常规比赛时间\",\"description\":\"actionable intelligence for the tax, accounting and finance community\",\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"potentialaction\":[{\"@type\":\"searchaction\",\"target\":{\"@type\":\"entrypoint\",\"urltemplate\":\"\/\/www.g005e.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"propertyvaluespecification\",\"valuerequired\":true,\"valuename\":\"search_term_string\"}}],\"inlanguage\":\"en-us\"},{\"@type\":\"organization\",\"@id\":\"\/\/www.g005e.com\/#organization\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"alternatename\":\"cpatrendlines\",\"url\":\"\/\/www.g005e.com\/\",\"logo\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"contenturl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg\",\"width\":1600,\"height\":350,\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/#\/schema\/logo\/image\/\"},\"sameas\":[\"https:\/\/www.facebook.com\/cpatrendlines\",\"https:\/\/x.com\/cpa_trendlines\",\"https:\/\/www.linkedin.com\/groups\/115382\/\",\"https:\/\/www.youtube.com\/cpatrendlines\"]},{\"@type\":\"person\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149\",\"name\":\"卡塔尔世界杯常规比赛时间 research\",\"image\":{\"@type\":\"imageobject\",\"inlanguage\":\"en-us\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/image\/\",\"url\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"contenturl\":\"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png\",\"caption\":\"卡塔尔世界杯常规比赛时间 research\"},\"description\":\"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \\\"actionable intelligence\\\" for your firm, your business, your clients, and your career.\",\"url\":\"\/\/www.g005e.com\/author\/cpa-trendlines-research\/\"}]}<\/script>\n<!-- \/ yoast seo plugin. -->","yoast_head_json":{"title":"are you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间","description":"actionable intelligence for tax, accounting, and financial professionals","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/","og_locale":"en_us","og_type":"article","og_title":"are you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间","og_description":"actionable intelligence for tax, accounting, and financial professionals","og_url":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/","og_site_name":"卡塔尔世界杯常规比赛时间","article_publisher":"https:\/\/www.facebook.com\/cpatrendlines","article_published_time":"2011-08-16t22:36:17+00:00","article_modified_time":"2024-11-20t02:33:23+00:00","og_image":[{"url":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg"}],"author":"卡塔尔世界杯常规比赛时间 research","twitter_card":"summary_large_image","twitter_creator":"@cpa_trendlines","twitter_site":"@cpa_trendlines","twitter_misc":{"written by":"卡塔尔世界杯常规比赛时间 research","est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"article","@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#article","ispartof":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/"},"author":{"name":"卡塔尔世界杯常规比赛时间 research","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149"},"headline":"are you ready for the new age of professional services marketing 3.0?","datepublished":"2011-08-16t22:36:17+00:00","datemodified":"2024-11-20t02:33:23+00:00","mainentityofpage":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/"},"wordcount":1064,"commentcount":1,"publisher":{"@id":"\/\/www.g005e.com\/#organization"},"image":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","keywords":["marketing"],"articlesection":["outlook & analysis","pro member exclusive"],"inlanguage":"en-us","potentialaction":[{"@type":"commentaction","name":"comment","target":["\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#respond"]}]},{"@type":"webpage","@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/","url":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/","name":"are you ready for the new age of professional services marketing 3.0? - 卡塔尔世界杯常规比赛时间","ispartof":{"@id":"\/\/www.g005e.com\/#website"},"primaryimageofpage":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage"},"image":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage"},"thumbnailurl":"\/\/www.g005e.com\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","datepublished":"2011-08-16t22:36:17+00:00","datemodified":"2024-11-20t02:33:23+00:00","description":"actionable intelligence for tax, accounting, and financial professionals","breadcrumb":{"@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#breadcrumb"},"inlanguage":"en-us","potentialaction":[{"@type":"readaction","target":["\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/"]}]},{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#primaryimage","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/08\/bruce-w-marcus.jpg","width":100,"height":108,"caption":"bruce w. marcus"},{"@type":"breadcrumblist","@id":"\/\/www.g005e.com\/2011\/08\/16\/welcome-to-the-era-of-professional-services-marketing-3-0\/#breadcrumb","itemlistelement":[{"@type":"listitem","position":1,"name":"home","item":"\/\/www.g005e.com\/"},{"@type":"listitem","position":2,"name":"outlook & analysis","item":"\/\/www.g005e.com\/category\/outlook\/"},{"@type":"listitem","position":3,"name":"are you ready for the new age of professional services marketing 3.0?"}]},{"@type":"website","@id":"\/\/www.g005e.com\/#website","url":"\/\/www.g005e.com\/","name":"卡塔尔世界杯常规比赛时间","description":"actionable intelligence for the tax, accounting and finance community","publisher":{"@id":"\/\/www.g005e.com\/#organization"},"potentialaction":[{"@type":"searchaction","target":{"@type":"entrypoint","urltemplate":"\/\/www.g005e.com\/?s={search_term_string}"},"query-input":{"@type":"propertyvaluespecification","valuerequired":true,"valuename":"search_term_string"}}],"inlanguage":"en-us"},{"@type":"organization","@id":"\/\/www.g005e.com\/#organization","name":"卡塔尔世界杯常规比赛时间 research","alternatename":"cpatrendlines","url":"\/\/www.g005e.com\/","logo":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/","url":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","contenturl":"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2018\/08\/cpat-header-logo-with-blurb-7118_cpat_masthead-copy.jpg","width":1600,"height":350,"caption":"卡塔尔世界杯常规比赛时间 research"},"image":{"@id":"\/\/www.g005e.com\/#\/schema\/logo\/image\/"},"sameas":["https:\/\/www.facebook.com\/cpatrendlines","https:\/\/x.com\/cpa_trendlines","https:\/\/www.linkedin.com\/groups\/115382\/","https:\/\/www.youtube.com\/cpatrendlines"]},{"@type":"person","@id":"\/\/www.g005e.com\/#\/schema\/person\/70003c21b905f4c1c310d3b42f1b2149","name":"卡塔尔世界杯常规比赛时间 research","image":{"@type":"imageobject","inlanguage":"en-us","@id":"\/\/www.g005e.com\/#\/schema\/person\/image\/","url":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","contenturl":"\/\/www.g005e.com\/wp-content\/uploads\/2022\/04\/cpat_icon_300w-96x96.png","caption":"卡塔尔世界杯常规比赛时间 research"},"description":"卡塔尔世界杯常规比赛时间 delivers the freshest research and analysis in the tax, accounting, and finance professions. we call it \"actionable intelligence\" for your firm, your business, your clients, and your career.","url":"\/\/www.g005e.com\/author\/cpa-trendlines-research\/"}]}},"_links":{"self":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/14555"}],"collection":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/comments?post=14555"}],"version-history":[{"count":1,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/14555\/revisions"}],"predecessor-version":[{"id":135205,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/posts\/14555\/revisions\/135205"}],"wp:attachment":[{"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/media?parent=14555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/categories?post=14555"},{"taxonomy":"post_tag","embeddable":true,"href":"\/\/www.g005e.com\/wp-json\/wp\/v2\/tags?post=14555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}