<\/a><\/p>\na new step in the marketing evolution<\/strong> \nfrom the preface to “professional services marketing 3.0” \nby bruce w. marcus<\/p>\n“professional services marketing 3.0” brings us the accountant who is now completely conversant with the role of marketing in the practice, the techniques of marketing, and the role of the professional marketer. where, under 2.0, it was the professional versus the marketer, under 3.0 we now begin to see the cpa\/marketer \u2013 in a new partnership.<\/em><\/p>\nwe see new kinds of firms, with new configurations, developed to improve productivity and client service. we see new attitudes by the cpas, and new cpa\/marketer relationships. it\u2019s a new step in the evolutionary process.<\/em><\/p>\nthe cpa profession is already raving!<\/strong><\/p>\nadvance praise<\/strong> \nfor professional services marketing 3.0 \nby bruce w. marcus<\/p>\n bruce marcus\u2019 newest book documents an important evolution in professional firms and the way law and accounting firms interact with current and prospective buyers. these interactions include serving the client, but also\u2014quite importantly\u2014reflecting how people working in firms present themselves in terms of their ability to bring true value to those who hire them. the author\u2019s approach is two-fold: understand the past, and be intentional about the future.<\/em><\/p>\nfrom the introduction by michelle golden,<\/strong> \n golden practices inc., and author of<\/strong> \n “social media strategies for professionals and their firms”<\/strong><\/p>\nbruce marcus has been a distant mentor since i began following his writings in 1990. in <\/em> <\/em>“professional services marketing 3.0,” bruce takes us on a remarkable journey from marketing <\/em><\/em><\/em>1.0 to 3.0, dissecting all the concomitant changes taking place in the marketplace. like a <\/em><\/em>master cartographer, he maps out the forces of marketing 3.0 that will change the professions\u2014most importantly, from being practice-centric to becoming client-centric. <\/em><\/em>because the purpose of any enterprise is to create a customer, marketing and innovation are the only functions that matter, as they<\/em><\/em> create results, whereas all the rest are merely costs. read this brilliant work to learn how to perform both of these functions more effectively in an environment dominated by creative change.<\/em><\/p>\nron baker, founder, verasage institute,<\/strong> \n author of “implementing value pricing: \na radical business model for professional firms”<\/strong><\/p>\n bruce has always been on the nose of the ship \u2013 peering into the future and guiding firms\u2019 growth strategies. he does it again, with profound insights in professional services marketing 3.0. this book is a gem!<\/em><\/p>\ngale crosley, cpa<\/strong> \n crosley+company<\/strong><\/p>\n bruce w. marcus has always been the type of gentleman to get us to think. with professional services marketing 3.0, he continues to challenge us in the ever-changing professional services marketing world. thank you, bruce, for sharing your wisdom and perspective on a profession we both love.<\/em><\/p>\njean marie caragher<\/strong> \n president, capstone marketing<\/strong><\/p>\nthis book is a must-read for those interested in what the future holds for professionals seeking growth in this new millennium. timely, relevant and focused.<\/em><\/p>\nchristian payne, ceo<\/strong> \n kellogg & andelson cpas<\/strong><\/p>\nclick here to buy direct from the publisher and save 24% \n <\/a> \nfree shipping<\/span><\/em><\/strong><\/a><\/p>\npublished by bay street group llc, which also produces 卡塔尔世界杯常规比赛时间 \nand the seven keys to successful cpa firm management<\/p>\n","protected":false},"excerpt":{"rendered":"
“…a must-read for those interested in what the future holds…”<\/p>\n","protected":false},"author":9,"featured_media":14427,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[5],"tags":[79],"class_list":["post-14414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-outlook","tag-marketing"],"acf":[],"yoast_head":"\n
announcing the new book by bruce w. marcus - 卡塔尔世界杯常规比赛时间<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n