{"id":1432,"date":"2008-09-10t00:19:44","date_gmt":"2008-09-10t05:19:44","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=1432"},"modified":"2024-10-01t09:18:44","modified_gmt":"2024-10-01t13:18:44","slug":"winning-clients-at-the-hot-chick-accounting-firm","status":"publish","type":"post","link":"\/\/www.g005e.com\/2008\/09\/10\/winning-clients-at-the-hot-chick-accounting-firm\/","title":{"rendered":"winning a new client at &#8220;the hot chick accounting firm&#8221;"},"content":{"rendered":"<p><strong>what are you known for?<\/strong><\/p>\n<p>great businesses start with great positioning. think: coke is &#8220;the real thing.&#8221; avis, &#8220;we try harder.&#8221; new york times, &#8220;all the news that&#8217;s fit to print.&#8221;<\/p>\n<p>what do you do if you&#8217;re a firm of women accountants of a certain age? how do you compete against bigger firms with fresher faces?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left;\" src=\"http:\/\/photos1.blogger.com\/img\/82\/4227\/320\/betty%20readaround.jpg\" alt=\"\" width=\"145\" height=\"109\" \/><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2008\/09\/10\/winning-clients-at-the-hot-chick-accounting-firm\/#more-1432\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>what are you known for?<\/strong><\/p>\n<p>great businesses start with great positioning. think: coke is &#8220;the real thing.&#8221; avis, &#8220;we try harder.&#8221; new york times, &#8220;all the news that&#8217;s fit to print.&#8221;<\/p>\n<p>what do you do if you&#8217;re a firm of women accountants of a certain age? how do you compete against bigger firms with fresher faces?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft\" style=\"float: left;\" src=\"http:\/\/photos1.blogger.com\/img\/82\/4227\/320\/betty%20readaround.jpg\" alt=\"\" width=\"145\" height=\"109\" \/><\/p>\n<p> <a href=\"\/\/www.g005e.com\/2008\/09\/10\/winning-clients-at-the-hot-chick-accounting-firm\/#more-1432\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2254,3120],"tags":[99],"class_list":["post-1432","post","type-post","status-publish","format-standard","hentry","category-growth","category-pro-member-exclusive","tag-client","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - 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