{"id":140534,"date":"2025-03-27t11:55:43","date_gmt":"2025-03-27t15:55:43","guid":{"rendered":"\/\/www.g005e.com\/?p=140534"},"modified":"2025-03-24t10:18:45","modified_gmt":"2025-03-24t14:18:45","slug":"bissett-bullet-give-me-one-good-reason","status":"publish","type":"post","link":"\/\/www.g005e.com\/2025\/03\/27\/bissett-bullet-give-me-one-good-reason\/","title":{"rendered":"bissett bullet: give me one good reason"},"content":{"rendered":"

\"\"<\/a><\/p>\n

today’s bissett bullet: \u201cone reason why accounting professionals find it difficult to sell is that they rarely give a reason to move that the prospect cares about.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

so much of the profession is focused on fee and service and the prospect, if moving to you for your fee and service, will really only care about those two matters. that is not a trusted advisor relationship. a trusted advisor creates the outcomes that the prospect wants to see in their lives. that is what separates superior accounting firms from the rest of the pack.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

when reading your most recent proposal document from the client\u2019s perspective, what was the compelling reason for them to sign up? what did you show them that they couldn\u2019t walk away from?<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a><\/p>\n

today’s bissett bullet: \u201cone reason why accounting professionals find it difficult to sell is that they rarely give a reason to move that the prospect cares about.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

so much of the profession is focused on fee and service and the prospect, if moving to you for your fee and service, will really only care about those two matters. that is not a trusted advisor relationship. a trusted advisor creates the outcomes that the prospect wants to see in their lives. that is what separates superior accounting firms from the rest of the pack.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

when reading your most recent proposal document from the client\u2019s perspective, what was the compelling reason for them to sign up? what did you show them that they couldn\u2019t walk away from?<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

read more →<\/a><\/p>\n","protected":false},"author":1343,"featured_media":115205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2463,2271,3120,3002],"tags":[3772,3773],"class_list":["post-140534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-about-us","category-marketing","category-pro-member-exclusive","category-special","tag-bissett-bullets","tag-never-mind-the-bullets","membership-content","access-restricted"],"acf":[],"yoast_head":"\nbissett 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