{"id":140174,"date":"2025-03-13t10:00:18","date_gmt":"2025-03-13t14:00:18","guid":{"rendered":"\/\/www.g005e.com\/?p=140174"},"modified":"2025-03-17t16:42:48","modified_gmt":"2025-03-17t20:42:48","slug":"what-keeps-accountants-in-public-accounting-research-unpacks-key-retention-factors-know-how-korner","status":"publish","type":"post","link":"\/\/www.g005e.com\/2025\/03\/13\/what-keeps-accountants-in-public-accounting-research-unpacks-key-retention-factors-know-how-korner\/","title":{"rendered":"amy cooper: new research unpacks key retention factors | know-how korner"},"content":{"rendered":"<p><strong><span class=\"textrun scxw127878111 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw127878111 bcx8\">study <\/span><span class=\"normaltextrun scxw127878111 bcx8\">f<\/span><span class=\"normaltextrun scxw127878111 bcx8\">inds <\/span><span class=\"normaltextrun scxw127878111 bcx8\">j<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ob <\/span><span class=\"normaltextrun scxw127878111 bcx8\">e<\/span><span class=\"normaltextrun scxw127878111 bcx8\">mbeddedness, <\/span><span class=\"normaltextrun scxw127878111 bcx8\">n<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ot <\/span><span class=\"normaltextrun scxw127878111 bcx8\">e<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ngagement, <\/span><span class=\"normaltextrun scxw127878111 bcx8\">d<\/span><span class=\"normaltextrun scxw127878111 bcx8\">rives <\/span><span class=\"normaltextrun scxw127878111 bcx8\">r<\/span><span class=\"normaltextrun scxw127878111 bcx8\">etention.<\/span><\/span><\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"what keeps accountants in public accounting? research unpacks key retention factors | know-how korner\" src=\"https:\/\/player.vimeo.com\/video\/1063395952?h=c881ff781a&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\"><span class=\"ac-designer-copy\">subscribe anywhere: <\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">apple<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/youtube-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">google\/youtube<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">spotify<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">iheart<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">deezer,<\/a><span class=\"ac-designer-copy\">\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">amazon music and audible<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">player fm<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">audacy<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/gaana\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">gaana (india)<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/boomplay\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">boomplay (africa)<\/a><span class=\"ac-designer-copy\">, or\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\" data-ac-default-color=\"1\">rss<\/a><span class=\"ac-designer-copy\">.\u00a0<\/span><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10882273&amp;theme=light\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><a style=\"color: #2a6496; text-decoration-line: underline; outline: 0px;\" href=\"https:\/\/improvetheworld.net\/contact\/\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-130768 \" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png\" alt=\"\" width=\"320\" height=\"180\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png 624w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-424x239.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-300x169.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-600x338.png 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><em><strong>know-how korner<\/strong><br \/>\n<i>with donny shimamoto<\/i><br \/>\n<a href=\"https:\/\/improvetheworld.net\/contact\/\">center for accounting transformation<\/a><\/em><\/p>\n<p style=\"text-align: left;\"><span class=\"textrun scxw165792912 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw165792912 bcx8\">a new study by dr. amy cooper<\/span><span class=\"normaltextrun scxw165792912 bcx8\">, cpa, cfe, cgma, an assistant accounting professor and program director at university of alaska fairbanks,<\/span><span class=\"normaltextrun scxw165792912 bcx8\"> challenges conventional wisdom, revealing that job embeddedness\u2014not engagement\u2014is the key to keeping accountants in public firms.<\/span><\/span><span class=\"eop scxw165792912 bcx8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote><p><strong>more: <a href=\"\/\/www.g005e.com\/tag\/donny-shimamoto\/\">donny shimamoto<\/a><\/strong><\/p><\/blockquote>\n<p><span class=\"textrun scxw131872820 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw131872820 bcx8\">\u201ci assumed smaller firms would foster stronger embeddedness, but my research showed the opposite,\u201d <\/span><span class=\"normaltextrun scxw131872820 bcx8\">says<\/span><span class=\"normaltextrun scxw131872820 bcx8\"> dr. cooper. \u201clarger firms offer more career mobility, specialization, and structured support, which increase long-term commitment.\u201d<\/span><\/span><span class=\"eop scxw131872820 bcx8\" data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n <a href=\"\/\/www.g005e.com\/2025\/03\/13\/what-keeps-accountants-in-public-accounting-research-unpacks-key-retention-factors-know-how-korner\/#more-140174\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong><span class=\"textrun scxw127878111 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw127878111 bcx8\">study <\/span><span class=\"normaltextrun scxw127878111 bcx8\">f<\/span><span class=\"normaltextrun scxw127878111 bcx8\">inds <\/span><span class=\"normaltextrun scxw127878111 bcx8\">j<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ob <\/span><span class=\"normaltextrun scxw127878111 bcx8\">e<\/span><span class=\"normaltextrun scxw127878111 bcx8\">mbeddedness, <\/span><span class=\"normaltextrun scxw127878111 bcx8\">n<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ot <\/span><span class=\"normaltextrun scxw127878111 bcx8\">e<\/span><span class=\"normaltextrun scxw127878111 bcx8\">ngagement, <\/span><span class=\"normaltextrun scxw127878111 bcx8\">d<\/span><span class=\"normaltextrun scxw127878111 bcx8\">rives <\/span><span class=\"normaltextrun scxw127878111 bcx8\">r<\/span><span class=\"normaltextrun scxw127878111 bcx8\">etention.<\/span><\/span><\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"what keeps accountants in public accounting? research unpacks key retention factors | know-how korner\" src=\"https:\/\/player.vimeo.com\/video\/1063395952?h=c881ff781a&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\"><span class=\"ac-designer-copy\">subscribe anywhere: <\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">apple<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/youtube-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">google\/youtube<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">spotify<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">iheart<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">deezer,<\/a><span class=\"ac-designer-copy\">\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">amazon music and audible<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">player fm<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">audacy<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/gaana\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">gaana (india)<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/boomplay\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">boomplay (africa)<\/a><span class=\"ac-designer-copy\">, or\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\" data-ac-default-color=\"1\">rss<\/a><span class=\"ac-designer-copy\">.\u00a0<\/span><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10882273&amp;theme=light\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p style=\"text-align: left;\"><a style=\"color: #2a6496; text-decoration-line: underline; outline: 0px;\" href=\"https:\/\/improvetheworld.net\/contact\/\"><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-130768 \" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png\" alt=\"\" width=\"320\" height=\"180\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png 624w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-424x239.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-300x169.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-600x338.png 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><em><strong>know-how korner<\/strong><br \/>\n<i>with donny shimamoto<\/i><br \/>\n<a href=\"https:\/\/improvetheworld.net\/contact\/\">center for accounting transformation<\/a><\/em><\/p>\n<p style=\"text-align: left;\"><span class=\"textrun scxw165792912 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw165792912 bcx8\">a new study by dr. amy cooper<\/span><span class=\"normaltextrun scxw165792912 bcx8\">, cpa, cfe, cgma, an assistant accounting professor and program director at university of alaska fairbanks,<\/span><span class=\"normaltextrun scxw165792912 bcx8\"> challenges conventional wisdom, revealing that job embeddedness\u2014not engagement\u2014is the key to keeping accountants in public firms.<\/span><\/span><span class=\"eop scxw165792912 bcx8\" data-ccp-props=\"{}\">\u00a0<\/span><\/p>\n<blockquote>\n<p><strong>more: <a href=\"\/\/www.g005e.com\/tag\/donny-shimamoto\/\">donny shimamoto<\/a><\/strong><\/p>\n<\/blockquote>\n<p><span class=\"textrun scxw131872820 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw131872820 bcx8\">\u201ci assumed smaller firms would foster stronger embeddedness, but my research showed the opposite,\u201d <\/span><span class=\"normaltextrun scxw131872820 bcx8\">says<\/span><span class=\"normaltextrun scxw131872820 bcx8\"> dr. cooper. \u201clarger firms offer more career mobility, specialization, and structured support, which increase long-term commitment.\u201d<\/span><\/span><span class=\"eop scxw131872820 bcx8\" data-ccp-props=\"{}\">\u00a0<\/span><br \/>\n <a href=\"\/\/www.g005e.com\/2025\/03\/13\/what-keeps-accountants-in-public-accounting-research-unpacks-key-retention-factors-know-how-korner\/#more-140174\" class=\"more-link\">read more &rarr;<\/a><\/p>\n","protected":false},"author":1382,"featured_media":140175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,5,2734,3120,3002,2764],"tags":[4973,4067,4974,4971,4581,4972],"class_list":["post-140174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-outlook","category-podcast","category-pro-member-exclusive","category-special","category-video","tag-amy-cooper","tag-donny-shimamoto","tag-dr-amy-cooper","tag-khk","tag-know-how-korner","tag-know-how","membership-content","access-restricted"],"acf":[],"yoast_head":"<!-- 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