{"id":138172,"date":"2025-02-22t10:20:05","date_gmt":"2025-02-22t15:20:05","guid":{"rendered":"\/\/www.g005e.com\/?p=138172"},"modified":"2025-02-25t14:27:30","modified_gmt":"2025-02-25t19:27:30","slug":"nick-huber-elevate-content-creation-for-a-strategic-marketing-edge-accounting-influencers","status":"publish","type":"post","link":"\/\/www.g005e.com\/2025\/02\/22\/nick-huber-elevate-content-creation-for-a-strategic-marketing-edge-accounting-influencers\/","title":{"rendered":"nick huber: strategic marketing requires elevated content | accounting influencers"},"content":{"rendered":"<p><strong>&#8220;have fun. make it accurate, clear, and interesting.&#8221;<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"nick huber: elevate content creation for a strategic marketing edge | accounting influencers\" src=\"https:\/\/player.vimeo.com\/video\/1044536784?h=8014b22ae0&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere:\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music, audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\" target=\"_blank\" rel=\"noopener\">rss<\/a>.<\/h6>\n<p><strong>accounting influencers<br \/>\n<\/strong><em>with rob brown<\/em><\/p>\n<div>\n<p data-pm-slice=\"1 1 []\">on this episode of accounting influencers, nick huber, a journalist and content strategist, explores how accounting firms can transform their content into a powerful tool for growth. known for his work with the <em>financial times<\/em> and expertise in thought leadership, huber shares actionable strategies to help firms navigate the ever-evolving digital landscape.<\/p>\n<\/div>\n<blockquote>\n<div><strong>more<\/strong>\u00a0<a style=\"background-color: #ffffff;\" href=\"\/\/www.g005e.com\/author\/rob-browncpatrendlines-com\/\">accounting influencers with rob brown here<\/a><\/div>\n<\/blockquote>\n<div>\n<p>huber emphasizes that content creation is more than a marketing task\u2014it\u2019s an opportunity to showcase authority and build trust. from blogs to white papers, he stresses the importance of creating material that is clear, engaging, and relevant.<\/p>\n<p>\u201cthought leadership, done well, isn\u2019t just about promoting your firm,\u201d huber explains. \u201cit\u2019s also about building your personal profile and advancing your career.\u201d<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p>in today\u2019s crowded digital world, standing out requires intentionality. huber advises firms to ask themselves three critical questions when crafting content:<\/p>\n<ol>\n<li><strong>so what?<\/strong> why should the audience care?<\/li>\n<li><strong>what do you mean by that?<\/strong> is the message clear to someone outside the firm?<\/li>\n<li><strong>why now?<\/strong> how is the content tied to current events or trends?<\/li>\n<\/ol>\n<p>\u201cthe competition isn\u2019t just other accounting firms,\u201d huber points out. \u201cit\u2019s social media, podcasts, and even entertainment platforms. quality has to be exceptional to stand out.\u201d<\/p>\n<p>huber critiques the \u201cbland and generic\u201d content that many firms produce, which often fails to engage or add value. he suggests that firms use their unique access to industry trends and client insights to create compelling narratives.<\/p>\n<p>\u201cstart small,\u201d huber advises. \u201cproduce one or two high-quality pieces a month, then refine your process before scaling up.\u201d<\/p>\n<p>while huber critiques the term \u201cthought leadership\u201d as overused and vague, he believes the concept is essential. he encourages firms to focus on sparking discussions and providing insights rather than offering safe, overly polished commentary.<\/p>\n<p>\u201cstrong opinions backed by evidence resonate far more than cautious, watered-down content,\u201d he says.<\/p>\n<p>huber recommends that firms begin with a strategy session to define goals and brainstorm content ideas. by categorizing topics and creating a clear roadmap, firms can streamline the process and achieve better results. above all, he emphasizes enjoying the creative process, as passion often translates into better engagement.<\/p>\n<p><strong>key takeaways<\/strong><\/p>\n<ol>\n<li>huber highlights a dramatic shift from traditional media like <em>accountancy age<\/em> to today\u2019s digital platforms such as accountingweb. he notes that while the big four excel in polished media relations, smaller firms lag in producing impactful content.<\/li>\n<li>reflecting on a decade of technological trends, huber underscores the transformative role of tools like generative ai and platforms that democratize publishing. he cautions, however, that standing out in this saturated market requires intentionality and creativity.<\/li>\n<li>many firms, especially small and medium-sized ones, fail to leverage their deep industry knowledge. instead, they produce generic content that blends into the &#8220;wall of noise.&#8221; huber recommends firms take a step back to strategize, starting small and scaling thoughtfully.<\/li>\n<li>huber offers these top tips for firms:\n<ul>\n<li><strong>leverage unique insights:<\/strong> firms already possess a wealth of client and market data that can inspire engaging content.<\/li>\n<li><strong>adopt a strategic approach:<\/strong> dedicate time to brainstorming ideas, categorizing content, and creating a manageable publishing plan.<\/li>\n<li><strong>balance authority and accessibility:<\/strong> strong opinions and clear, concise language are key to cutting through digital noise.<\/li>\n<li><strong>enjoy the process:<\/strong> creativity and enjoyment in content creation often translate into more compelling output.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p><strong>&#8220;have fun. make it accurate, clear, and interesting.&#8221;<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-138173\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2025\/01\/nick-huber_-elevate-content-creation-for-a-strategic-marketing-edge-_-accounting-influencers-low.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>accounting influencers<br \/>\n<\/strong><em>with rob brown<\/em><\/p>\n","protected":false},"author":5491,"featured_media":138173,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4263,1362,2734,3002,2764],"tags":[4591,4918,4590],"class_list":["post-138172","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting-influencers","category-featured-video","category-podcast","category-special","category-video","tag-accounting-influencers","tag-nick-huber","tag-rob-brown"],"acf":[],"yoast_head":"<!-- this site 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