{"id":138034,"date":"2025-01-16t11:55:57","date_gmt":"2025-01-16t16:55:57","guid":{"rendered":"\/\/www.g005e.com\/?p=138034"},"modified":"2025-01-29t16:24:42","modified_gmt":"2025-01-29t21:24:42","slug":"bissett-bullet-marketing-creates-need","status":"publish","type":"post","link":"\/\/www.g005e.com\/2025\/01\/16\/bissett-bullet-marketing-creates-need\/","title":{"rendered":"bissett bullet: marketing creates need"},"content":{"rendered":"

\"\"<\/a><\/p>\n

today’s bissett bullet: \u201cutopia for a proactive accounting professional is a diary filled with appointments to meet with prospective ideal clients. effective marketing makes that a reality<\/span>.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

as you become more effective at marketing, regularly using the forms of marketing that are proven to work decreases your labor intensity. over time, this means less of a need to convince people to work with you and as a result, less resistance to fees. your diary will fill up because people are calling you, not as a result of you calling them<\/span>.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

time to check in on some of the marketing activities you have been testing. which have been the most effective so far in terms of putting appointments in your diary?<\/span><\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

read more →<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\"\"<\/a><\/p>\n

today’s bissett bullet: \u201cutopia for a proactive accounting professional is a diary filled with appointments to meet with prospective ideal clients. effective marketing makes that a reality<\/span>.\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

as you become more effective at marketing, regularly using the forms of marketing that are proven to work decreases your labor intensity. over time, this means less of a need to convince people to work with you and as a result, less resistance to fees. your diary will fill up because people are calling you, not as a result of you calling them<\/span>.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

time to check in on some of the marketing activities you have been testing. which have been the most effective so far in terms of putting appointments in your diary?<\/span><\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

read more →<\/a><\/p>\n","protected":false},"author":1343,"featured_media":115205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"0","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[3772,3773],"class_list":["post-138034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","tag-bissett-bullets","tag-never-mind-the-bullets","membership-content","access-restricted"],"acf":[],"yoast_head":"\nbissett bullet: marketing creates need - 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