{"id":136811,"date":"2024-12-23t10:00:12","date_gmt":"2024-12-23t15:00:12","guid":{"rendered":"\/\/www.g005e.com\/?p=136811"},"modified":"2024-12-23t11:46:47","modified_gmt":"2024-12-23t16:46:47","slug":"rick-thiskatie-lyles-marketing-triumphs-amid-chaos-capstone-conversations","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/12\/23\/rick-thiskatie-lyles-marketing-triumphs-amid-chaos-capstone-conversations\/","title":{"rendered":"katie lyles: marketing triumphs amid chaos | capstone conversations"},"content":{"rendered":"<p><strong>risk-taking and transparency emerge as key drivers for success in accounting marketing.<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"vid 337_capstone conversations_wjean caragher_15_katie lyles\" src=\"https:\/\/player.vimeo.com\/video\/1039840712?h=2ac940dfac&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<h6 style=\"text-align: center;\">stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a> <a href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\">rss<\/a><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10845805&amp;theme=light\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<div>\n<p>when katie lyles joined dallas-based accounting firm lane gorman trubitt at the end of 2019, she anticipated a role focused on coordinating live events. little did she know, her career trajectory would be shaped by a global pandemic, propelling her into a spotlight she hadn\u2019t foreseen. in 2021, lyles was named the association for accounting marketing (aam) rookie of the year, a testament to her ingenuity, adaptability, and dedication to her craft.<\/p>\n<\/div>\n<div><\/div>\n<blockquote><p>follow jean caragher\u00a0<a href=\"\/\/www.g005e.com\/?s=caragher&amp;as_author=1334&amp;category=&amp;tag=&amp;date=&amp;orderby=post_date&amp;cpat_as=1\">on 卡塔尔世界杯常规比赛时间 here<\/a>. |\u00a0get her best-selling handbook,\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">the 90-day marketing plan for cpa firms, here<\/a> |\u00a0catch jean caragher&#8217;s other show, <a href=\"\/\/www.g005e.com\/tag\/gear-up-for-growth\/\">gear up for growth, on fridays here.<\/a> |\u00a0and browse all the shows in the <a href=\"\/\/www.g005e.com\/category\/podcast,video\/\">卡塔尔世界杯常规比赛时间 broadcast network here<\/a><\/p><\/blockquote>\n<div>\n<p>on a recent episode of capstone conversations, lyles reflects on her journey, marked by resilience and resourcefulness. when covid-19 halted in-person events in early 2020, lyles quickly pivoted to virtual platforms, saving her firm over $90,000 and generating record-breaking revenue. beyond the financial impact, her efforts were instrumental in lane gorman trubitt\u2019s ppp task force, where her marketing expertise contributed over 55% of the task force\u2019s revenue.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4a2a8c55-b8ed-49d5-948f-54e9770333d1\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>\u201ci think the easy answer is, obviously, the events,\u201d lyles shares about the biggest changes during covid-19. \u201cwe transferred all of those live events into a digital platform. what we didn&#8217;t know was 2020 was going to bring a new interest to marketing when it comes to our accountants.\u201d<\/p>\n<p>this unexpected engagement from accounting professionals, traditionally more focused on billable hours than marketing initiatives, allowed lyles and her team to innovate rapidly. under her leadership, the firm hosted 38 virtual events in 2020, a significant increase from the 20\u201325 initially planned.<\/p>\n<p>lyles believes the pandemic fundamentally shifted the accounting industry&#8217;s approach to marketing. virtual events are now a mainstay, she notes, though she acknowledges the importance of balancing digital innovation with the networking value of in-person gatherings. \u201cit\u2019s all about making [digital events] more interactive and enjoyable for the audience,\u201d she says.<\/p>\n<figure id=\"attachment_136816\" class=\"thumbnail wp-caption alignright\" style=\"width: 201px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-136816\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-201x201.jpg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-201x201.jpg 201w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-424x424.jpg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-768x768.jpg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-300x300.jpg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-400x400.jpg 400w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-600x600.jpg 600w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-100x100.jpg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-24x24.jpg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-48x48.jpg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-96x96.jpg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles-150x150.jpg 150w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/katie-lyles.jpg 800w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption class=\"caption wp-caption-text\">lyles<\/figcaption><\/figure>\n<p>her forward-thinking approach extends to leveraging cost-effective tools like whova, a virtual event platform. \u201cit integrates into zoom webinars, so there\u2019s a mix there,\u201d lyles explains, emphasizing the budget-friendly advantages of digital platforms over traditional venues.<\/p>\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"2799a10c-2943-4cb1-baec-dfb446e16ccf\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>despite her success, lyles highlights the unique challenges of marketing within the accounting sector, particularly the lack of industry-specific resources. while organizations like aam provide invaluable support, much of her learning has come from trial and error. \u201ca lot of articles out there for business-to-business marketing focus on specific aspects that normally don&#8217;t work for accounting marketing,\u201d she notes.<\/p>\n<p>to lyles, creativity and adaptability are the keys to overcoming these obstacles. \u201cin order to stand out in the accounting world, you really need to try new things and not be afraid to let those things fail,\u201d she says.<\/p>\n<p>lyles\u2019 journey underscores the importance of collaboration between marketers and accountants. her ability to communicate effectively, coupled with transparency about marketing outcomes, has been instrumental in fostering trust and understanding within her firm\u2019s partner group. \u201cmarketing cannot do it alone, and accountants can&#8217;t do it alone,\u201d she emphasizes.<\/p>\n<p>her advice for managing partners is straightforward: invest time in understanding the marketing side of your business. \u201cthe success of your marketing directly contributes to the success of your business development and new business goals,\u201d she says. she also encourages marketers to share tangible results with leadership, helping demystify their contributions and secure future investments.<\/p>\n<p>lyles credits her organizational skills and self-awareness as the foundation of her success, but her natural ability to communicate stands out as a driving force in her career. as someone who can \u201ctalk to anyone,\u201d she has built strong connections with colleagues, clients, and industry peers, further solidifying her role as a rising star in accounting marketing.<\/p>\n<p>as for her best advice to fellow marketers? \u201cdon\u2019t be afraid to try something new. pre-pandemic, we were taking risks, but not enough. to stand out in the accounting world, you need to take those risks.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>risk-taking and transparency emerge as key drivers for success in accounting marketing.<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-137056\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/vid-337_capstone-conversations_wjean-caragher_15_katie-lyles-low.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n","protected":false},"author":1334,"featured_media":137056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,2271,2734,3002,2764],"tags":[4850,4561,4560,4849],"class_list":["post-136811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-marketing","category-podcast","category-special","category-video","tag-accounting-marketing","tag-capstone-conversations","tag-jean-caragher","tag-katie-lyles"],"acf":[],"yoast_head":"<!-- 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