{"id":136808,"date":"2024-12-16t12:08:06","date_gmt":"2024-12-16t17:08:06","guid":{"rendered":"\/\/www.g005e.com\/?p=136808"},"modified":"2024-12-17t14:56:10","modified_gmt":"2024-12-17t19:56:10","slug":"rick-thislauren-clemmer-confidence-collaboration-and-the-future-of-accounting-marketing-capstone-conversations","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/12\/16\/rick-thislauren-clemmer-confidence-collaboration-and-the-future-of-accounting-marketing-capstone-conversations\/","title":{"rendered":"lauren clemmer: confidence, collaboration, and the future of accounting marketing | capstone conversations"},"content":{"rendered":"<p><strong>firms that embrace marketing as a strategic priority unlock better opportunities.<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"lauren clemmer: confidence, collaboration, and the future of accounting marketing | capstone conversations\" src=\"https:\/\/player.vimeo.com\/video\/1039343216?h=262c150772&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a> <a href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\">rss<\/a><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10844900&amp;theme=light\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<div>\n<p>the world of accounting marketing is one of transformation, resilience, and adaptability. few individuals embody these qualities as profoundly as lauren clemmer, the former executive director of the association for accounting marketing (aam) and one of its most recent hall of fame inductees. in a recent capstone conversation, clemmer shared her journey, insights, and advice for navigating the challenges and opportunities in accounting marketing.<\/p>\n<\/div>\n<div><\/div>\n<blockquote><p>follow jean caragher\u00a0<a href=\"\/\/www.g005e.com\/?s=caragher&amp;as_author=1334&amp;category=&amp;tag=&amp;date=&amp;orderby=post_date&amp;cpat_as=1\">on 卡塔尔世界杯常规比赛时间 here<\/a>. |\u00a0get her best-selling handbook,\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">the 90-day marketing plan for cpa firms, here<\/a> |\u00a0catch jean caragher&#8217;s other show, <a href=\"\/\/www.g005e.com\/tag\/gear-up-for-growth\/\">gear up for growth, on fridays here.<\/a> |\u00a0and browse all the shows in the <a href=\"\/\/www.g005e.com\/category\/podcast,video\/\">卡塔尔世界杯常规比赛时间 broadcast network here<\/a><\/p><\/blockquote>\n<div>\n<p>clemmer\u2019s career began outside the accounting industry, which initially presented challenges. she emphasized the importance of understanding accounting firm dynamics and building relationships with firm partners. \u201ci had to learn how to communicate in a way that resonated with accountants,\u201d she explains, citing her decision to invest in executive coaching to bridge communication gaps.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div class=\"flex-1 overflow-hidden @container\/thread\">\n<div class=\"h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-79elbk h-full\">\n<div class=\"react-scroll-to-bottom--css-ddjkm-1n7m0yu\">\n<div class=\"flex flex-col text-sm md:pb-9\">\n<article class=\"w-full scroll-mb-[var(--thread-trailing-height,150px)] text-token-text-primary focus-visible:outline-2 focus-visible:outline-offset-[-4px]\" dir=\"auto\" data-testid=\"conversation-turn-3\" data-scroll-anchor=\"true\">\n<div class=\"m-auto text-base py-[18px] px-3 md:px-4 w-full md:px-5 lg:px-4 xl:px-5\">\n<div class=\"mx-auto flex flex-1 gap-4 text-base md:gap-5 lg:gap-6 md:max-w-3xl lg:max-w-[40rem] xl:max-w-[48rem]\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"4a2a8c55-b8ed-49d5-948f-54e9770333d1\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>her efforts paid off, helping her thrive as the marketing manager at ciuni &amp; panichi for eight years. \u201caam was instrumental in my success,\u201d clemmer notes, crediting the association\u2019s supportive community for providing resources and camaraderie that helped her persevere through challenges.<\/p>\n<p>reflecting on the past decade, clemmer observed significant changes in the industry. \u201cmarketers are gaining more respect and moving into higher-level positions within firms,\u201d she says. the tenure of marketers has also increased, signaling a shift in how their contributions are valued. she also highlights the rise of digital and social media as transformative tools for firms, especially during the pandemic, when traditional networking was limited.<\/p>\n<p>when asked about traits that define successful accounting marketers, clemmer points to confidence, collaboration, and adaptability. \u201cyou need to believe in yourself and what you bring to the table,\u201d she advises. equally important, she notes, is the ability to research, understand the market, and identify what makes a firm stand out.<\/p>\n<figure id=\"attachment_136812\" class=\"thumbnail wp-caption alignright\" style=\"width: 200px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-136812\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer.jpg\" alt=\"\" width=\"200\" height=\"200\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer.jpg 200w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer-100x100.jpg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer-24x24.jpg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer-48x48.jpg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer-96x96.jpg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer-150x150.jpg 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"caption wp-caption-text\">clemmer<\/figcaption><\/figure>\n<p>clemmer also stresses the importance of flexibility and adaptability when ideas aren\u2019t initially embraced. \u201cnot everything is going to stick,\u201d she says. \u201cit\u2019s about understanding your leadership and the firm\u2019s culture to find what works.\u201d<\/p>\n<p>clemmer urges marketers to get involved with aam and build their networks. \u201cmembership is one thing, but involvement makes all the difference,\u201d she says, sharing how her own participation in the association shaped her career.<\/p>\n<p>for firm leaders, clemmer\u2019s advice was clear: \u201clisten to your marketers. partner with them and believe in the power of marketing to drive your firm forward.\u201d including marketers in strategic planning and management decisions, she adds, can provide valuable perspectives that enhance a firm\u2019s success.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p><strong>firms that embrace marketing as a strategic priority unlock better opportunities.<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136849\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/lauren-clemmer_-confidence-collaboration-and-the-future-of-accounting-marketing-_-capstone-conversations-low.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n","protected":false},"author":1334,"featured_media":136849,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,4742,2271,2734,3002,2764],"tags":[4439,4847,4560,4848],"class_list":["post-136808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-gear-up-for-growth","category-marketing","category-podcast","category-special","category-video","tag-gear-up-for-growth","tag-gufg","tag-jean-caragher","tag-lauren-clemmer"],"acf":[],"yoast_head":"<!-- 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