{"id":136782,"date":"2024-12-20t12:16:42","date_gmt":"2024-12-20t17:16:42","guid":{"rendered":"\/\/www.g005e.com\/?p=136782"},"modified":"2024-12-20t12:16:42","modified_gmt":"2024-12-20t17:16:42","slug":"michael-king-the-rise-of-fractional-cfos-provides-challenges-and-opportunities-accounting-influencers","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/12\/20\/michael-king-the-rise-of-fractional-cfos-provides-challenges-and-opportunities-accounting-influencers\/","title":{"rendered":"michael king: the rise of fractional cfos provides challenges and opportunities | accounting influencers"},"content":{"rendered":"<p><strong>in a world of ai, outsourcing, and shifting client expectations, accountants can remain indispensable.<\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"michael king: the rise of fractional cfos provides challenges and opportunities | accounting influencers\" src=\"https:\/\/player.vimeo.com\/video\/1030620856?h=15df03ce9c&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere:\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music, audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\" target=\"_blank\" rel=\"noopener\">rss<\/a>.<\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10831335&amp;theme=light\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><br \/>\n<strong>accounting influencers<br \/>\n<\/strong><em>with rob brown<\/em><\/p>\n<div>\n<p data-pm-slice=\"1 1 []\">michael king\u2019s journey to becoming a fractional cfo and mentor to accounting professionals is as unconventional as it is inspiring.<\/p>\n<p data-pm-slice=\"1 1 []\">a former nuclear submarine engineer, king transitioned into the world of business management, eventually running a $90 million facility. his lack of understanding of financial principles at the time ignited his passion for empowering business owners with actionable financial insights.<\/p>\n<\/div>\n<blockquote>\n<div><strong>more<\/strong>\u00a0<a style=\"background-color: #ffffff;\" href=\"\/\/www.g005e.com\/author\/rob-browncpatrendlines-com\/\">accounting influencers with rob brown here<\/a><\/div>\n<\/blockquote>\n<div>\n<div class=\"_linecontent_158wm_25\">\n<p data-pm-slice=\"1 1 []\">today, king is a fractional cfo and podcaster. he guides others in starting, scaling, and optimizing advisory services through his firm and educational platform, the connected accountant.<\/p>\n<p>fractional cfos are reshaping the financial services landscape by bridging the gap between compliance work and strategic advisory services. king explains that while traditional accounting focuses on rearview mirror reporting\u2014documenting what happened in the past\u2014fractional cfos help businesses look forward with forecasts, projections, and strategic planning.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<p>the demand for these services has skyrocketed as business owners seek more than compliance; they want partners who can guide their financial decision-making. \u201cbusiness owners today are more educated and demand strategy,\u201d says king. \u201cthey\u2019re looking for someone to help them work on the right things to achieve their goals.\u201d<\/p>\n<p>as the industry faces downward pressure on compliance fees, competition from overseas professionals, and the rise of ai, accountants must evolve or risk becoming obsolete. king warns that these forces create an \u201cexistential crisis\u201d for those who solely focus on compliance work.<\/p>\n<p>however, the shift isn\u2019t about abandoning traditional accounting. instead, king urges accountants to complement their skill sets with forward-looking services like cash flow forecasting and financial planning. \u201cgood advisory services are dead in the water without good accounting,\u201d he emphasizes.<\/p>\n<p>one of the biggest challenges for accountants considering a move into advisory roles is learning how to sell their services. king acknowledges many professionals&#8217; discomfort about sales but reframes it as an opportunity to serve and educate. \u201csales, when done properly, can be a teaching moment,\u201d he explains.<\/p>\n<p>king also highlights the importance of building relationships and trust, suggesting accountants partner with wealth managers, attorneys, and other professionals to generate referrals.<\/p>\n<p>king paints a picture of flexibility and purpose for those curious about what life as a fractional cfo entails. a typical cfo may work 8-12 monthly hours per client, delivering high-value insights through regular reports and strategic meetings. this model allows professionals to balance their personal goals with meaningful work transforming clients\u2019 businesses.<\/p>\n<p>king\u2019s passion for his work is infectious. through his podcast, courses, and mastermind groups, he\u2019s on a mission to empower accountants to step into advisory roles and educate business owners about the value of these services.<\/p>\n<p>\u201csmall businesses are the backbone of the economy,\u201d king says. \u201cwhen we help them succeed, the ripple effects are enormous.\u201d<\/p>\n<\/div>\n<p><strong><span class=\"_base_158wm_54\" data-slate-leaf=\"true\">10 key takeaways<\/span><\/strong><\/p>\n<ol>\n<li>fractional cfos are filling a growing need for forward-looking financial strategies among small and mid-sized businesses. this role focuses on projections, goal-setting, and strategic decision-making rather than just compliance and historical reporting.<\/li>\n<li>compliance work is under pressure from global outsourcing, ai, and pricing commoditization. accountants relying solely on traditional services risk being left behind unless they adapt to include value-driven advisory offerings.<\/li>\n<li>many accountants already provide advisory services but fail to market them effectively or charge appropriately. highlighting and communicating the value of forward-looking insights is key to thriving in today\u2019s market.<\/li>\n<li>accountants must learn to bridge the gap between technical knowledge and practical application to pivot successfully into advisory roles. communication, relationship-building, and business development skills are essential.<\/li>\n<li>today\u2019s business owners are more educated and expect strategic insights beyond compliance. they seek partners who can help them make smarter decisions and achieve their goals, which opens the door for advisory-focused accountants.<\/li>\n<li>cash flow forecasting is a natural starting point for accountants looking to transition into advisory roles. helping clients plan for future financial needs addresses one of their biggest pain points.<\/li>\n<li>building trust and relationships is vital for growing an advisory-focused business. networking with wealth managers, attorneys, and other professionals can generate high-value referrals.<\/li>\n<li>while ai is not yet a replacement for human expertise, it\u2019s advancing rapidly. accountants should focus on areas where human judgment, strategic thinking, and personalized service cannot be automated.<\/li>\n<li>for those considering becoming fractional cfos, it\u2019s crucial to align your business model with personal goals around lifestyle, family, income, and community. burnout is avoidable with intentional planning.<\/li>\n<li>accountants who embrace forward-thinking advisory roles and adopt a mindset of transformation\u2014not just transaction\u2014can thrive in a competitive and rapidly changing industry.<\/li>\n<\/ol>\n<p style=\"padding-left: 40px;\"><em><strong><span class=\"_base_158wm_54\" data-slate-leaf=\"true\">more about michael king<\/span><\/strong><\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>michael king is the ceo of kfe solutions, dallas&#8217;s top fractional cfo firm. he&#8217;s a former us navy supervisor turned educator, helping accountants and fractional cfos start, scale, and optimise their advisory services. he&#8217;s also the host of the cfo report and volunteers at his church&#8217;s community development program. visit his website, the cfo accelerator, for more information.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>in a world of ai, outsourcing, and shifting client expectations, accountants can remain indispensable.<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-136784\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/12\/michael-king_-the-rise-of-fractional-cfos-provides-challenges-and-opportunities-_-accounting-influencers-low.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>accounting influencers<br \/>\n<\/strong><em>with rob brown<\/em><\/p>\n","protected":false},"author":5491,"featured_media":136784,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[4263,1362,2734,3002,2764],"tags":[4591,4842,4841,4590],"class_list":["post-136782","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting-influencers","category-featured-video","category-podcast","category-special","category-video","tag-accounting-influencers","tag-fractional-cfos","tag-michael-king","tag-rob-brown"],"acf":[],"yoast_head":"<!-- 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