{"id":13663,"date":"2011-06-29t13:24:50","date_gmt":"2011-06-29t17:24:50","guid":{"rendered":"https:\/\/48e130086c.nxcli.net\/?p=13663"},"modified":"2012-04-10t20:50:13","modified_gmt":"2012-04-11t00:50:13","slug":"joel-sinkin-for-growth-personal-relationships-arent-enough-anymore","status":"publish","type":"post","link":"\/\/www.g005e.com\/2011\/06\/29\/joel-sinkin-for-growth-personal-relationships-arent-enough-anymore\/","title":{"rendered":"joel sinkin: for new clients, personal relationships aren&#8217;t enough anymore"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-13731\" title=\"the new war for clients 200w\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w5.jpg\" alt=\"\" width=\"200\" height=\"138\" \/>clients want to see niche-focused expertise and a heavy marketing spend.<\/strong><\/p>\n<p><em>by joel sinkin<\/em><br \/>\n<a href=\"http:\/\/www.transitionadvisors.com\/bios.php\">accounting transition advisors<\/a><\/p>\n<p>we see two tactics being used by the best firms.<\/p>\n<figure id=\"attachment_9535\" class=\"thumbnail wp-caption alignleft\" style=\"width: 100px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9535 \" title=\"joel sinkin\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/11\/joel-sinkin.jpg\" alt=\"joel sinkin\" width=\"100\" height=\"111\" \/><figcaption class=\"caption wp-caption-text\">joel sinkin<\/figcaption><\/figure>\n<p>due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.<\/p>\n<p>but, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. <a href=\"\/\/www.g005e.com\/2011\/06\/29\/joel-sinkin-for-growth-personal-relationships-arent-enough-anymore\/#more-13663\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f29%2fjoel-sinkin-for-growth-personal-relationships-arent-enough-anymore%2f&amp;t=joel+sinkin%3a+for+new+clients%2c+personal+relationships+aren%e2%80%99t+enough+anymore'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on 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<\/div>","protected":false},"excerpt":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-13731\" title=\"the new war for clients 200w\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2011\/06\/the-new-war-for-clients-200w5.jpg\" alt=\"\" width=\"200\" height=\"138\" \/>clients want to see niche-focused expertise and a heavy marketing spend.<\/strong><\/p>\n<p><em>by joel sinkin<\/em><br \/>\n<a href=\"http:\/\/www.transitionadvisors.com\/bios.php\">accounting transition advisors<\/a><\/p>\n<p>we see two tactics being used by the best firms.<\/p>\n<figure id=\"attachment_9535\" class=\"thumbnail wp-caption alignleft\" style=\"width: 100px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-9535 \" title=\"joel sinkin\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2010\/11\/joel-sinkin.jpg\" alt=\"joel sinkin\" width=\"100\" height=\"111\" \/><figcaption class=\"caption wp-caption-text\">joel sinkin<\/figcaption><\/figure>\n<p>due to the competitive environment and the flat economy, acquisitions of other practices is a primary growth strategy for many firms today.<\/p>\n<p>but, to spur organic growth, most of the best firms are targeting their marketing and service offerings at specialized target audiences either through industry or service niche offerings. <a href=\"\/\/www.g005e.com\/2011\/06\/29\/joel-sinkin-for-growth-personal-relationships-arent-enough-anymore\/#more-13663\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2011%2f06%2f29%2fjoel-sinkin-for-growth-personal-relationships-arent-enough-anymore%2f&amp;t=joel+sinkin%3a+for+new+clients%2c+personal+relationships+aren%e2%80%99t+enough+anymore'  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href=\"mailto:?subject=cpa%20trendlines%20:%20joel%20sinkin:%20for%20new%20clients,%20personal%20relationships%20aren&#8217;t%20enough%20anymore&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\n\n\n\n%20%20\/\/www.g005e.com\/2011\/06\/29\/joel-sinkin-for-growth-personal-relationships-arent-enough-anymore\/\" title=\"email this: joel sinkin: for new clients, personal relationships aren&#8217;t enough anymore \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li>\n<\/ul>\n<div 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