{"id":136365,"date":"2024-12-06t12:00:39","date_gmt":"2024-12-06t17:00:39","guid":{"rendered":"\/\/www.g005e.com\/?p=136365"},"modified":"2024-12-08t14:53:42","modified_gmt":"2024-12-08t19:53:42","slug":"eight-strategies-for-recruiting","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/12\/06\/eight-strategies-for-recruiting\/","title":{"rendered":"eight strategies for recruiting"},"content":{"rendered":"
<\/strong><\/p>\n plus interview questions, ideas for small firms and more.<\/strong><\/p>\n by marc rosenberg<\/i> \u201cin looking for people to hire, you look for three qualities: integrity, intelligence and energy. if they don\u2019t have the first, the other two will kill you.\u201d \u2013 warren buffett<\/p>\n \u201cwe believe hiring to be the most important first step toward the organization\u2019s success.\u201d \u2013 anonymous<\/p>\n <\/p>\n this post offers a plethora of ideas and techniques to recruit staff. all of them can be sorted into eight high-level strategies:<\/p>\n <\/p>\n here\u2019s another justification for continuous recruiting: when firms come across outstanding candidates and feel that adding staff will create a financial strain, they terminate a marginal staff person to open up a spot. this may sound ruthless, but staff shortage has caused many firms to carry marginal performers because they are (barely) better off with that person than with no one at all.<\/p>\n today, internships are the major way that firms recruit entry-level staff. clients tell us that 70-80 percent of their new college hires come from internships. this is a fabulous win-win strategy; both the firm and the staff person get a chance to try each other out. also, the majority of the work assigned to interns now is real client work, not clerical work.<\/p>\n but the universe of quality experienced staff has shrunk dramatically since the turn of the 21st century because (a) majoring in accounting is less popular and (b) the decades-long migration of staff from national and megaregional firms to local firms has dried up considerably. many staff become so disillusioned by the heavy workload at big firms that it turns them off to exploring work at smaller firms.<\/p>\n also, firms have been more successful in training entry-level staff in their own image than hiring experienced staff, who were marginal performers at other firms or have developed bad habits from previous employers. to support this shift in recruiting strategy, firms have beefed up their staff training programs considerably.<\/p>\n the traditional way that firms hire is to place an ad, cull the resumes received, conduct interviews and hire those with the best resumes and most sparkling personalities.<\/p>\n the new school of thinking uses a three-step approach:<\/p>\n as merger activity has continued, many firms see merging in smaller firms as a way to acquire talent, not just revenue. here\u2019s an example:<\/p>\n marc rosenberg was representing a four-partner, $3 million firm in merger discussions. they met with a large regional firm. one of the larger firm\u2019s opening lines: \u201cwe\u2019ll write you a check immediately for $3 million. we want your clients, but we\u2019re much more interested in adding the four of you plus your staff.\u201d<\/p>\n the remainder of this post delves into many of these strategies.<\/p>\n once again, we call upon our colleague jennifer wilson, cofounder of convergencecoaching, a national consulting firm that helps cpa firms develop and implement leadership, succession, marketing, training and development plans.<\/p>\n much of this section is excerpted from a wonderful presentation jennifer gave on recruiting strategies for cpa firms.<\/p>\n differentiation<\/strong><\/p>\n differentiation places your firm in the right spot compared to your competitors. how do you create a differentiated firm?<\/p>\n social media<\/strong><\/p>\n the chicago tribune\u2019s rex huppke often writes on workplace hr issues. a recent article cites new research showing how social media can be the best predictor yet of an interviewee\u2019s success on the job. says huppke:<\/p>\n interviewing people for a job is like an unsolvable riddle. we\u2019re eternally in search of an interviewing process that guarantees hiring the ideal person. but we know from years of experience that perfection is unattainable because candidates know how to game the interview.<\/p>\n huppke opines that a quick review of a facebook profile may give an employer valuable insight into the candidate\u2019s personality. he bases this on research by donald kluemper, a management professor at northern illinois university.<\/p>\n kluemper cites several elements to look for:<\/p>\n the researchers followed up with the candidates after six months. they got access to performance reviews from supervisors and used them as the indicator of success. across the board, facebook profiles predicted success more accurately than the standardized tests did.<\/p>\n harry steindler<\/a> is a partner in a chicago-area cpa firm. harry plays a special, though unofficial role in his firm in the hr area and had this to share:<\/p>\n \u201cwe look for people who held leadership roles in school, have outside interests such as athletics, music, etc. and are open about themselves. i always look to see if a candidate is accessible on social media.\u201d<\/p>\n huppke predicts that this could be a harbinger of how our online lives will continue to bleed into our professional ones.<\/p>\n max drucker, president of social intelligence corp., says: \u201cinterviewers should have clear criteria for what they\u2019re looking for online.\u201d<\/p>\n the $10,000 hour<\/strong><\/p>\n this gem came from a speech we heard from bob bunting, the now-retired, legendary longtime managing partner of moss adams, a west coast regional powerhouse that is one of the 20 largest cpa firms in the country.<\/p>\n as bunting tells the story, the light bulb went on for him during a meeting of his management team. the group kept reiterating, as it had in previous meetings, that finding good people was the biggest obstacle to the firm\u2019s growth and was holding the firm back. he knew that the best people rarely respond to ads and recruiters because they rarely look for new jobs.<\/p>\n that was when bunting decided, as the firm\u2019s leader, to personally participate in recruiting. if this was the firm\u2019s greatest challenge and need, as the ceo he had to make it a personal priority.<\/p>\n it was determined that moss adams needed to hire 40 senior managers and partners. through various sources, the firm identified 100 people from competitors who were prime candidates for the jobs moss adams needed to fill.<\/p>\n the firm didn\u2019t call headhunters to contact these 100 people. bunting called many of them himself. now, you\u2019ve got to understand that on the west coast, bob bunting had star power as a living legend, known by hundreds if not thousands of experienced cpa firm personnel.<\/p>\n his pitch on the phone:<\/p>\n \u201chi. i\u2019m bob bunting, managing partner of moss adams. we\u2019re looking for people to lead our firm into the future and we\u2019ve identified you as a potential leader. can we have breakfast and discuss our firm\u2019s plans and the role we think you can play in them?\u201d<\/p>\n the \u201c$10,000 hour\u201d was a general value that bunting placed on his time making the calls. as ceo of a large firm, he felt he needed to personally solve the firm\u2019s top problem, and the payoff was worth it because he hired some star talent.<\/p>\n the program was amazingly successful. of course, if it hadn’t been, bunting wouldn\u2019t have made his speech!<\/p>\n small firm recruitment challenges<\/strong><\/p>\n recruiting in an age of staff shortage is difficult for all firms, large and small, but more so for small firms. to recruits, small firms may be unfairly seen as unattractive employment opportunities:<\/p>\n one way a small firm competes for staff<\/strong><\/p>\n one client of mine, a two-partner firm with each partner in his mid-50s, each earning $500,000, wrote this to us:<\/p>\n \u201cwe have worked hard for 30 years to create a business we are proud of. i have difficulty understanding why young professionals aren\u2019t banging down our door for the opportunity to eventually take over our firm, be their own boss and make $500,000 a year.\u201d<\/p>\n \u201cwe recently decided to take a very bold recruiting approach. when we pitch recruits, we don\u2019t just tell them about the usual things like the job and the pay. we told them that if they work out, in a short period of time they could take over the firm and earn $500,000 or more per year, just like we do.\u201d<\/p>\n \u201conce we got over our hangup about revealing our incomes, we were able to hire two very bright, talented individuals. so while most small firms struggle to find staff, we believe that some of us can find top talent.\u201d<\/p>\n these questions are in no particular order. some are more geared to entry-level recruits than those with experience, but most can be used for both.<\/p>\n soft skills to interview for<\/strong><\/p>\n make sure you look beyond candidates\u2019 technical skills. here are some personality traits and skills that are valuable in any employee.<\/p>\n plus interview questions, ideas for small firms and more.<\/strong>
\ncpa firm staff: managing your #1 asset<\/i><\/a><\/p>\nmore:<\/b> why developing women partners matters<\/a> | a better way to provide performance feedback<\/a> | training? cpe? they\u2019re not the same<\/a> | six tips for setting compensation<\/a> | staff crave advancement and challenge<\/a> | what leadership looks and feels at cpa firms<\/a> | eleven things that good mentors do<\/a> | give the recognition your staff needs<\/a> | the importance of great bosses<\/a> | how remote work is impacting accounting firms<\/a> | make work flexibility work for everyone<\/a> | why staff leave cpa firms \u2026 and how to stop them<\/a> | how to solve the big disconnect in talent management<\/a> | what relevance means for staffing in accounting<\/a> | how accounting staffing has changed<\/a>
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n\n
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advanced ideas to enhance your firm\u2019s recruiting strategy<\/h3>\n
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social media and recruiting<\/h2>\n
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other recruiting ideas<\/h3>\n
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interview questions<\/h3>\n
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\nby marc rosenberg<\/i>
\ncpa firm staff: managing your #1 asset<\/i><\/a><\/p>\n","protected":false},"author":1339,"featured_media":46875,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3120,3002,2297],"tags":[],"class_list":["post-136365","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pro-member-exclusive","category-special","category-staffing"],"acf":[],"yoast_head":"\n