{"id":136080,"date":"2024-11-25t12:21:45","date_gmt":"2024-11-25t17:21:45","guid":{"rendered":"\/\/www.g005e.com\/?p=136080"},"modified":"2024-11-25t16:04:30","modified_gmt":"2024-11-25t21:04:30","slug":"glen-carmichael-leadership-sets-the-tone-for-marketing-success-capstone-conversations","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/11\/25\/glen-carmichael-leadership-sets-the-tone-for-marketing-success-capstone-conversations\/","title":{"rendered":"glen carmichael: leadership sets the tone for marketing success | capstone conversations"},"content":{"rendered":"<p><b>discover the strategies behind one pro&#8217;s 30% year-over-year lead generation growth.<\/b><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"glen carmichael: leadership sets the tone for marketing success | capstone conversations\" src=\"https:\/\/player.vimeo.com\/video\/1032691080?h=91a11874b0&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a> <a href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\">rss<\/a><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10834132&amp;theme=dark\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<div>\n<p>glen carmichael, digital marketing coordinator at yhb cpas and consultant, is pushing the firm&#8217;s newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.<\/p>\n<p>and she&#8217;s just getting started.<\/p>\n<\/div>\n<div><\/div>\n<blockquote><p>follow jean caragher\u00a0<a href=\"\/\/www.g005e.com\/?s=caragher&amp;as_author=1334&amp;category=&amp;tag=&amp;date=&amp;orderby=post_date&amp;cpat_as=1\">on 卡塔尔世界杯常规比赛时间 here<\/a>. |\u00a0get her best-selling handbook,\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">the 90-day marketing plan for cpa firms, here<\/a> |\u00a0catch jean caragher&#8217;s other show, <a href=\"\/\/www.g005e.com\/tag\/gear-up-for-growth\/\">gear up for growth, on fridays here.<\/a> |\u00a0and browse all the shows in the <a href=\"\/\/www.g005e.com\/category\/podcast,video\/\">卡塔尔世界杯常规比赛时间 broadcast network here<\/a><\/p><\/blockquote>\n<div>\n<p>but with achievements like those, it&#8217;s no wonder she has received the association of accounting marketing rookie of the year award.<\/p>\n<p>in this episode of <em>capstone conversations<\/em>, carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for cpa firms.<\/p>\n<\/div>\n<p><!--more--><\/p>\n<div>\n<p>when asked how she felt upon winning the prestigious rookie of the year honor, carmichael confessed a mix of panic and excitement. \u201ci think i just yelled thank you as loud as i could, nowhere close to the microphone,\u201d she joked. yet, her modesty belies her significant contributions to her firm\u2019s marketing success.<\/p>\n<\/div>\n<figure id=\"attachment_136081\" class=\"thumbnail wp-caption alignright\" style=\"width: 201px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-136081 size-thumbnail\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-201x201.jpg\" alt=\"\" width=\"201\" height=\"201\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-201x201.jpg 201w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-424x424.jpg 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-768x768.jpg 768w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-300x300.jpg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-600x600.jpg 600w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-100x100.jpg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-24x24.jpg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-48x48.jpg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-96x96.jpg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen-150x150.jpg 150w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/carmichael-glen.jpg 800w\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" \/><figcaption class=\"caption wp-caption-text\">carmichael<\/figcaption><\/figure>\n<p>for carmichael, one of the greatest challenges in marketing for cpa firms is fostering thought leadership. she has successfully tackled this by starting small and building momentum. a tax director at yhb set an example by hosting quarterly webinars and inspiring other industry teams to follow suit. \u201cyou\u2019ve got to start at one,\u201d carmichael noted, highlighting the importance of relationships and persistence in driving content creation.<\/p>\n<p>carmichael attributes her success to her passion for digital marketing and ability to adapt to constant technological changes. \u201csuccessful marketers have to expect the unexpected and be willing to change with whatever is thrown at them,\u201d she said. from navigating ai advancements to managing evolving social media platforms, carmichael\u2019s commitment to staying current and resourceful is evident.<\/p>\n<p>as yhb continues to grow, carmichael is transitioning into an operations-focused role. she is mentoring a new digital marketing team member\u2014a first for her. she\u2019s excited to embrace leadership and foster the same supportive environment that has fueled her success.<\/p>\n<p>carmichael encourages accounting marketers to \u201cfind your people\u201d and build a support network through organizations like aam. her advice for managing partners is clear: \u201clead by example and give marketing a seat at the table. leadership sets the tone for the entire organization.\u201d<\/p>\n<p>carmichael\u2019s story is a testament to the power of passion, perseverance, and innovation in marketing. her journey inspires marketers in accounting and anyone striving to make a meaningful impact in their field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>discover the strategies behind one pro&#8217;s 30% year-over-year lead generation growth.<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-136082\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/glen-carmichael_-leadership-sets-the-tone-for-marketing-success-_-capstone-conversations-low-1.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n","protected":false},"author":1334,"featured_media":136082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,2271,2734,3002,2764],"tags":[4561,4788,4560],"class_list":["post-136080","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-marketing","category-podcast","category-special","category-video","tag-capstone-conversations","tag-glen-carmichael","tag-jean-caragher"],"acf":[],"yoast_head":"<!-- this 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