{"id":135060,"date":"2024-11-18t15:10:41","date_gmt":"2024-11-18t20:10:41","guid":{"rendered":"\/\/www.g005e.com\/?p=135060"},"modified":"2024-11-18t15:10:41","modified_gmt":"2024-11-18t20:10:41","slug":"stacy-dreher-scaling-marketing-excellence-for-cpa-firms-capstone-conversations","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/11\/18\/stacy-dreher-scaling-marketing-excellence-for-cpa-firms-capstone-conversations\/","title":{"rendered":"stacy dreher: standing out in a &#8216;sea of sameness&#8217; | capstone conversations"},"content":{"rendered":"<p><b>&#8220;marketing cpa firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless.&#8221;<\/b><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"stacy dreher: scaling marketing excellence for cpa firms | capstone conversations\" src=\"https:\/\/player.vimeo.com\/video\/1029006834?h=5996877589&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a> <a href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\">rss<\/a><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10828926&amp;theme=dark\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p><strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<div>in the latest episode of capstone conversations, stacy dreher, the director of practice growth at james moore &amp; co. and the association for accounting marketing\u2019s (aam) 2024 marketer of the year, says one of the biggest challenges for cpa firms today is differentiating themselves from all the other cpa firms in the market.<\/div>\n<div><\/div>\n<blockquote><p>follow jean caragher\u00a0<a href=\"\/\/www.g005e.com\/?s=caragher&amp;as_author=1334&amp;category=&amp;tag=&amp;date=&amp;orderby=post_date&amp;cpat_as=1\">on 卡塔尔世界杯常规比赛时间 here<\/a>. |\u00a0get her best-selling handbook,\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">the 90-day marketing plan for cpa firms, here<\/a> |\u00a0catch jean caragher&#8217;s other show, <a href=\"\/\/www.g005e.com\/tag\/gear-up-for-growth\/\">gear up for growth, on fridays here.<\/a> |\u00a0and browse all the shows in the <a href=\"\/\/www.g005e.com\/category\/podcast,video\/\">卡塔尔世界杯常规比赛时间 broadcast network here<\/a><\/p><\/blockquote>\n<div>dreher\u2019s journey in the field is nothing short of inspiring. having joined james moore &amp; company in 2014 as a marketing manager, she rose to director of practice growth by 2020, a time that tested marketing professionals like never before. her leadership has helped shape a dynamic six-member team, navigating challenges and opportunities in an ever-evolving industry.<\/div>\n<p><!--more--><\/p>\n<p>dreher shares her insights on one of the most significant challenges for cpa firms: differentiation in a saturated market. \u201cwe live in a sea of sameness,\u201d she explains, emphasizing the importance of niching down. by focusing on specific industries or services, firms can craft targeted marketing strategies, deliver more impactful messaging, and differentiate themselves meaningfully.<\/p>\n<figure id=\"attachment_135066\" class=\"thumbnail wp-caption alignright\" style=\"width: 200px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-135066 \" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/stacy-dreher-1.png\" alt=\"\" width=\"200\" height=\"267\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/stacy-dreher-1.png 600w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/stacy-dreher-1-424x565.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/stacy-dreher-1-300x400.png 300w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><figcaption class=\"caption wp-caption-text\">dreher<\/figcaption><\/figure>\n<p>her approach? viewing each niche as its own business, complete with tailored buyer personas and strategies. it\u2019s a winning formula that dreher believes is critical for growth in today\u2019s competitive landscape.<\/p>\n<p>dreher highlights ai&#8217;s transformative potential in scaling marketing efforts, particularly for smaller teams. she envisions a future where marketing teams can achieve more with fewer resources by automating processes and integrating ai tools. her firm has already experienced success, landing its first client through chatgpt-based research.<\/p>\n<p>dreher urges accounting firms to continue catching up with other industries in digital marketing. she sees vast potential in account-based marketing and other digital-first strategies, which she believes can drive growth and position marketing teams as revenue generators.<\/p>\n<p>for accounting marketers, dreher offers advice: \u201cthink strategically. always ask, \u2018does this contribute to the firm&#8217;s strategic growth?\u2019 if not, don\u2019t do it.\u201d she encourages marketers to aim for revenue-driven roles, proving their value beyond being a line item on a budget.<\/p>\n<p>to managing partners, dreher stresses the importance of maintaining a close relationship with their growth leaders, avoiding delegation of oversight to coos or other partners. \u201cnobody is more invested in growth than the managing partner and the growth leader,\u201d she said.<\/p>\n<p>dreher\u2019s passion for marketing shines through as she describes her visionary approach, competitive spirit, and willingness to take risks. her initiatives for the coming year include deeper ai integration, building a high-performance sales team, and upskilling her marketing team to align with practice growth goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>&#8220;marketing cpa firms in a sea of sameness is challenging, but when you niche down, the possibilities are limitless.&#8221;<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-135067\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/11\/stacy-dreher_-scaling-marketing-excellence-for-cpa-firms-_-capstone-conversations-low.gif\" alt=\"\" width=\"250\" height=\"141\" \/><br \/>\n<strong>capstone conversations<\/strong><em><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n","protected":false},"author":1334,"featured_media":135067,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"0","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"133684,131465,130416,130091,130196,130109","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,2271,2734,2764],"tags":[4561,4560,4772],"class_list":["post-135060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-marketing","category-podcast","category-video","tag-capstone-conversations","tag-jean-caragher","tag-stacy-dreher"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>stacy dreher: standing out in a &#039;sea of sameness&#039; 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