{"id":133389,"date":"2024-10-17t11:55:39","date_gmt":"2024-10-17t15:55:39","guid":{"rendered":"\/\/www.g005e.com\/?p=133389"},"modified":"2024-10-29t19:22:41","modified_gmt":"2024-10-29t23:22:41","slug":"bissett-bullet-was-it-worth-it","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/10\/17\/bissett-bullet-was-it-worth-it\/","title":{"rendered":"bissett bullet: was it worth it?"},"content":{"rendered":"

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today’s bissett bullet: \u201chow do you determine the probability of marketing success?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

if you run an event for 100 people and say, 20 of those people make an inquiry about your firm as a result, say five of these inquiries reach proposal stage and even one of those proposals becomes a grade a client, you know that running a similar event in the future has a high probability of producing a similar result.<\/span><\/h4>\n

forecasting in this way allows you to make an informed decision as to whether your choice of marketing is a worthwhile activity, taking into account what it will cost you to execute and whether you or someone else in your firm have time to see it through.<\/span><\/h4>\n

if you don\u2019t know what marketing is right for you, test. pick one or two forms of marketing at a time that you have a gut feeling about and test them over a period of three to six months. review the results and really start to understand which are the best methods for you.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

choose a marketing method to test. include it in your marketing strategy for the next three to six months and review the results to determine its probability of success.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n