smartpros<\/a>) ? if you are reading this, you are most likely an american male in your late 30s, a cpa working in a small or medium-sized enterprise firm. and you are reading this while working at your office. <\/p>\nyou are also a hard worker, ambitious, and probably a fast-riser in your organization.<\/p>\n
how do we know? some 22,015 of the registered smartpros users have told us. the surveys they fill out give us a much clearer picture of the smartpros user and how to serve them. if you haven’t done so already, you too can fill out a survey at http:\/\/secure.smartpros.com\/standard\/member\/survey.asp.<\/p>\n
here are some highlights based on the latest tally.<\/p>\n
you are highly educated: fifty-one percent in the survey are cpas. twenty-five percent hold master?s degrees in business administration. eight percent hold a special credential in corporate accounting — 6 percent are certified management accountants and 2 percent are certified internal auditors. one percent hold a certified financial planner sheepskin or a juris doctorate. three percent are ph.d.’s.<\/p>\n
you are a recognized leader in your organization: thirty-five percent of smartpros users identify themselves as a chief financial officer, controller or manager. twenty-six percent are owners, partners, directors or the chief executives of their firms. and 24 percent are staff accountants or bookkeepers.<\/p>\n
you make important spending decisions: seventy-six percent of you participate in software selection and purchases. education and training, at 69 percent, comes second, with computer hardware, at 55 percent. and marketing programs come in at 35 percent.<\/p>\n
you are highly focused on your career: thirty-four percent of self-identified smartpros users are new to the profession, with five years or less on their resumes, and 20 percent are 6-to-10-year journeymen, which means that more than half of smartpros users are in the rapid-growth stages of their careers, acquiring knowledge, skills, contacts and clients at a frenzied pace. the next largest experience cohort is the 16-to-25-year veteran, already well-established in his or her career and position, which makes up 20 percent of our users. seventeen percent have been working in their careers for 11 to 15 years.<\/p>\n
you are advancing rapidly in your career. the largest single age group is among the twenty-something?s, at 32 percent of our users. this is an age when professionals are laying the foundations for a lifelong career. by their 30s — and 31 percent of you are thirty-something?s, our next largest age group — they hit their stride and are accelerating quickly through jobs, opportunities and advancements. by their 40s, they are among the senior decision-makers in their organizations; and they constitute 24 percent of smartpros’ users. thirteen percent are in their 50s or 60s, mostly as chief decision makers.<\/p>\n
you are representative of the profession as a whole: 48 percent work in corporate or management accounting, with 32 percent in public accounting. another 13 percent work in education, with 6 percent in government.<\/p>\n
you work in a small- or medium-size enterprise. those of you in public accounting work in small, local firms: 38 percent. thirty-three percent work as sole practitioners, 8 percent in regional firms, and 15 percent in national firms. if you work in corporate, 70 percent of you work in a company with fewer than 500 employees, which makes your role as an accountant absolutely pivotal.<\/p>\n
you specialize in industries that are fast-changing and tech-savvy: the top industry sectors represented by smartpros users are manufacturing (at 19 percent), professional services (14 percent), high tech (12 percent), and finance (11 percent).<\/p>\n
you are well-informed: twenty-one percent read a local daily newspaper and 18 percent read the wall street journal. your favored sources of professional information in print are business finance magazine (20 percent), your state cpa society newsletter (16 percent), the journal of accountancy and accounting technology magazines (each 13 percent), or a general business magazine, like forbes, fortune or businessweek (at 15 percent).<\/p>\n
you are hungry for fresh, practical information and resources: sixty-one percent say they are interested in general accounting information, 52 percent in internet technologies, 44 percent in accounting software, 40 percent in job resources, and 38 percent in educational programs.<\/p>\n
and, finally? you are male: 62 percent? you use smartpros either at work (73 percent), or at both home and work (39 percent) ? you visit us often and regularly. forty-seven percent visit smartpros weekly, and 12 percent go daily. twenty-seven percent drop in once a month, and 15 percent once a quarter.<\/p>\n
so, welcome back. and see you soon.<\/p>\n
<\/p>\n","protected":false},"excerpt":{"rendered":"
by: rick telberg aug. 4, 2000 (smartpros) ? if you are reading this, you are most likely an american male in your late 30s, a cpa working in a small or medium-sized enterprise firm. and you are reading this while … continued<\/a><\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"130736,137220,131739,134808,136951,131575","_relevanssi_noindex_reason":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-resources"],"acf":[],"yoast_head":"\nwhat we think we know about you - 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