{"id":130974,"date":"2024-09-22t12:15:48","date_gmt":"2024-09-22t16:15:48","guid":{"rendered":"\/\/www.g005e.com\/?p=130974"},"modified":"2024-10-25t13:01:15","modified_gmt":"2024-10-25t17:01:15","slug":"joe-kovacs-why-the-digital-brand-experience-is-essential-capstone-conversations-councilor-buchanan-mitchell","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/09\/22\/joe-kovacs-why-the-digital-brand-experience-is-essential-capstone-conversations-councilor-buchanan-mitchell\/","title":{"rendered":"joe kovacs: why the digital brand experience is essential | capstone conversations"},"content":{"rendered":"<p><em><strong>capstone conversations<\/strong><\/em><br \/>\n<em>informal and informative discussions with leading growth strategists from the nation&#8217;s most dynamic cpa firms.<\/em><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"joe kovacs: why the digital brand experience is essential | capstone conversations\" src=\"https:\/\/player.vimeo.com\/video\/1008912159?h=8a3e8e2a75&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\">stream, listen, download, and subscribe to 卡塔尔世界杯常规比赛时间 podcasts anywhere: <a class=\"external\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\">apple<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/podcasts-youtube\" target=\"_blank\" rel=\"noopener\">google\/youtube<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\">spotify<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\">iheart<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\">deezer,<\/a>\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\">amazon music and audible<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/playerfm-podcasts\" target=\"_blank\" rel=\"noopener\">player fm<\/a>,\u00a0<a class=\"external\" href=\"https:\/\/cpa.click\/audacy\" target=\"_blank\" rel=\"noopener\">audacy,<\/a> <a href=\"https:\/\/cpatrendlines.podomatic.com\/rss2.xml\">rss<\/a><\/h6>\n<p><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10798186&amp;theme=dark\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><\/p>\n<p><em><strong>capstone conversations<\/strong><br \/>\nby jean caragher<br \/>\nfor 卡塔尔世界杯常规比赛时间<\/em><\/p>\n<p>the greatest challenge in marketing cpa firms is understanding the role of technology and how different generations of clients and prospects want to engage, joe kovacs, marketing and biz dev director at councilor, buchanan &amp; mitchell, tells jean caragher in this episode of capstone conversations.<\/p>\n<blockquote><p>follow jean caragher\u00a0<a href=\"\/\/www.g005e.com\/?s=caragher&amp;as_author=1334&amp;category=&amp;tag=&amp;date=&amp;orderby=post_date&amp;cpat_as=1\">on 卡塔尔世界杯常规比赛时间 here<\/a>. |\u00a0get her best-selling handbook,\u00a0<a href=\"\/\/www.g005e.com\/shop\/the-90-day-marketing-plan-for-cpa-firms\/\">the 90-day marketing plan for cpa firms, here<\/a> |\u00a0catch jean caragher&#8217;s other show, <a href=\"\/\/www.g005e.com\/tag\/gear-up-for-growth\/\">gear up for growth, on fridays here.<\/a> |\u00a0and browse all the shows in the <a href=\"\/\/www.g005e.com\/category\/podcast,video\/\">卡塔尔世界杯常规比赛时间 broadcast network here<\/a><\/p><\/blockquote>\n<p>&#8220;we need to stay current, not just in knowing the technology, but how consumers are using it and making decisions,&#8221; kovacs says. &#8220;especially since the pandemic, the digital brand experience has become essential. understanding that digital brand experience is essential. &#8220;it&#8217;s a never-ending challenge. it&#8217;s exciting but also a little terrifying sometimes.&#8221;<\/p>\n<p><!--more--><strong>four more takeaways:<\/strong><\/p>\n<ol start=\"1\">\n<li>the biggest changes in accounting marketing over the past 10 years have been the increasing importance of digital branding, communication, and client engagement through social media and emerging technologies like ai.<\/li>\n<li>key skills for successful accounting marketers include self-regulation, a sense of humor, and building a strong peer network through organizations like aim.<\/li>\n<li>joe&#8217;s top priority is ensuring cbm, a 100-year-old firm, maintains its brand value and is seen as a trusted partner to clients in a consolidating industry.<\/li>\n<li>he advises accounting marketers to embrace their professionalism and leadership potential within their firms, even if it means taking initiative without always asking permission.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"joe kovacs: why the digital brand experience is essential | capstone conversations\" src=\"https:\/\/player.vimeo.com\/video\/1008956791?h=04ef1a451a&amp;badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_131344\" class=\"thumbnail wp-caption alignright\" style=\"width: 150px\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-131344\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-201x201.jpeg\" alt=\"\" width=\"150\" height=\"150\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-201x201.jpeg 201w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-300x300.jpeg 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-100x100.jpeg 100w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-24x24.jpeg 24w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-48x48.jpeg 48w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-96x96.jpeg 96w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024-150x150.jpeg 150w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/joe-kovacs-linkedin-2024.jpeg 400w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><figcaption class=\"caption wp-caption-text\">kovacs<\/figcaption><\/figure>\n<p style=\"padding-left: 40px;\"><em><strong>more about joe kovacs, apr<br \/>\n<\/strong><\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>joe kovacs is director of marketing and business development at councilor, buchanan &amp; mitchell (cbm). he has extensive experience in the accounting marketing profession, having served for 10 years at another mid-sized firm before joining cbm in january 2017. <\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>kovacs directs marketing and business development initiatives to advance cbm\u2019s growth potential among select audiences. these include co-managing the firm\u2019s niche marketing initiatives with team leaders, strategic market planning to accelerate firm-wide visibility through print and digital marketing initiatives, branding, and public relations, and collaborating with team members in support of their business development pursuits. <\/em><\/p>\n<p style=\"padding-left: 40px;\"><em>kovacs <\/em><em>has 20 years of experience in marketing, public relations, and professional communications. in addition to his experience in the accounting marketing profession, he has served as director of communications for an international non-governmental organization, managed public relations and community outreach strategies for an engineering consulting firm and a colorado school district, and served in marketing and press relations roles for two nonprofits in washington, dc.<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>capstone conversations<\/strong><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-131343\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/preview-joe-kovacs_-why-the-digital-brand-experience-is-essential-_-capstone-conversations-low.gif\" alt=\"\" width=\"249\" height=\"140\" \/><br \/>\n<em>with jean caragher<\/em><\/p>\n","protected":false},"author":1334,"featured_media":131227,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[1362,2259,2271,2734,3120,3002,2764],"tags":[4561,4560,4596],"class_list":["post-130974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured-video","category-leadership","category-marketing","category-podcast","category-pro-member-exclusive","category-special","category-video","tag-capstone-conversations","tag-jean-caragher","tag-joe-kovacs"],"acf":[],"yoast_head":"<!-- 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