{"id":130772,"date":"2024-10-02t06:00:54","date_gmt":"2024-10-02t10:00:54","guid":{"rendered":"\/\/www.g005e.com\/?p=130772"},"modified":"2024-10-25t13:01:05","modified_gmt":"2024-10-25t17:01:05","slug":"jeff-joireman-how-csr-drives-consumer-behavior-know-how-korner","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/10\/02\/jeff-joireman-how-csr-drives-consumer-behavior-know-how-korner\/","title":{"rendered":"jeff joireman: how csr drives consumer behavior | know-how korner"},"content":{"rendered":"<p><strong><span class=\"textrun scxw216534009 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw216534009 bcx8\">beyond its ethical implications, csr can bring tangible financial gains, including increased sales and market share.<\/span><span class=\"normaltextrun scxw216534009 bcx8\">\u00a0<\/span><\/span><span class=\"eop scxw216534009 bcx8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/strong><\/p>\n<div style=\"padding: 56.25% 0 0 0; position: relative;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" title=\"how csr drives consumer behavior with jeff joireman | know how korner\" src=\"https:\/\/player.vimeo.com\/video\/1007527203?h=aed274352c&amp;autoplay=1&amp;&amp;muted=1&amp;loop=1&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_selres_start\">?<\/span><\/iframe><\/div>\n<h6 style=\"text-align: center;\"><span class=\"ac-designer-copy\">subscribe anywhere: <\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/apple-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">apple<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/youtube-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">google\/youtube<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/spotify\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">spotify<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/iheart-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">iheart<\/a><span class=\"ac-designer-copy\">,\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/deezer\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">deezer,<\/a><span class=\"ac-designer-copy\">\u00a0<\/span><a class=\"ac-designer-copy\" href=\"https:\/\/cpa.click\/amazon-podcasts\" target=\"_blank\" rel=\"noopener\" data-ac-default-color=\"1\">amazon music and audible<\/a><span 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class=\"ac-designer-copy\">.\u00a0<\/span><\/h6>\n<p style=\"text-align: left;\"><iframe loading=\"lazy\" style=\"border: none; height: 205px; width: 100%;\" src=\"https:\/\/www.podomatic.com\/embed\/v2\/podcast\/5781641?episode_id=10796067&amp;theme=dark\" width=\"100%\" height=\"205\" frameborder=\"0\"><\/iframe><a style=\"color: #2a6496; text-decoration-line: underline; outline: 0px;\" href=\"https:\/\/improvetheworld.net\/contact\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-130768 \" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png\" alt=\"\" width=\"320\" height=\"180\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label.png 624w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-424x239.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-300x169.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2024\/09\/khk-label-600x338.png 600w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><br \/>\n<em><strong>know-how korner<\/strong><br \/>\n<i>with donny shimamoto<\/i><br \/>\n<a href=\"https:\/\/improvetheworld.net\/contact\/\">center for accounting transformation<\/a><\/em><\/p>\n<p style=\"text-align: left;\"><span class=\"textrun scxw209086591 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw209086591 bcx8\">corporate social responsibility has become more than just a buzzword; <\/span><span class=\"normaltextrun scxw209086591 bcx8\">it\u2019s<\/span><span class=\"normaltextrun scxw209086591 bcx8\"> a critical <\/span><span class=\"normaltextrun scxw209086591 bcx8\">component<\/span><span class=\"normaltextrun scxw209086591 bcx8\"> of modern business strategy.<\/span><\/span><\/p>\n<blockquote><p><strong>more: <a href=\"\/\/www.g005e.com\/tag\/donny-shimamoto\/\">donny shimamoto<\/a><\/strong><\/p><\/blockquote>\n<p><span class=\"textrun scxw65018742 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw65018742 bcx8\"><span class=\"textrun scxw209086591 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw209086591 bcx8\"> in the latest episode of know-how korner, <\/span><span class=\"normaltextrun scxw209086591 bcx8\">donny shimamoto<\/span><span class=\"normaltextrun scxw209086591 bcx8\">\u00a0hosts<\/span><span class=\"normaltextrun scxw209086591 bcx8\"> jeff <\/span><span class=\"normaltextrun spellingerrorv2themed scxw209086591 bcx8\">joireman<\/span><span class=\"normaltextrun scxw209086591 bcx8\">, a distinguished professor of marketing at washington state university, who share<\/span><span class=\"normaltextrun scxw209086591 bcx8\">s<\/span><span class=\"normaltextrun scxw209086591 bcx8\"> his extensive research on csr and its profound impact on consumer behavior.<\/span><\/span><span class=\"eop scxw209086591 bcx8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/span><\/span><!--more--><\/p>\n<p><span class=\"textrun scxw65018742 bcx8\" lang=\"en-us\" xml:lang=\"en-us\" data-contrast=\"auto\"><span class=\"normaltextrun scxw65018742 bcx8\">over the past few decades, csr has become<\/span><span class=\"normaltextrun scxw65018742 bcx8\"> vital for companies building long-term customer relationships. but what exactly drives this trend, and how does it influence consumer behavior? jeff <\/span><span class=\"normaltextrun spellingerrorv2themed scxw65018742 bcx8\">joireman\u2019s<\/span><span class=\"normaltextrun scxw65018742 bcx8\"> research offers valuable answers.<\/span><\/span><span class=\"eop scxw65018742 bcx8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201ccsr is no longer just an optional add-on for companies,\u201d joireman explains. \u201cit has become an essential part of a company\u2019s identity, affecting how consumers perceive the brand and ultimately influencing their purchasing decisions.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">joireman\u2019s studies reveal that consumers increasingly favor companies that demonstrate a commitment to social and environmental causes. this preference is rooted in a deep desire to support businesses that align with their values. companies that engage in meaningful csr activities often see enhanced trust and loyalty from their customer base.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201cconsumers are more likely to remain loyal to a brand they believe is genuinely contributing to society,\u201d says joireman. \u201cthis loyalty isn\u2019t just a short-term gain; it\u2019s a long-term investment that pays off in sustained customer relationships.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">but csr isn\u2019t just about doing good\u2014it\u2019s also good for business. joireman highlights that companies with strong csr initiatives often experience increased profitability and market share. consumers are willing to pay a premium for products and services from companies they believe are making a positive impact.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">\u201ccsr can differentiate a company from its competitors,\u201d joireman notes. \u201cin a crowded market, csr can be the deciding factor that tips the scales in favor of one brand over another.\u201d<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><span data-contrast=\"auto\">for accounting professionals, joireman\u2019s insights underscore the importance of integrating csr into financial reporting and decision-making processes. as companies increasingly prioritize csr, accountants\u2019 role in ensuring transparency and accountability in csr initiatives becomes even more critical.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<p><b><span data-contrast=\"auto\">top 10 takeaways<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/p>\n<ol>\n<li><span data-contrast=\"auto\">csr has evolved from a luxury to a necessity in modern business strategy.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">consumers are increasingly basing their purchasing decisions on a company\u2019s csr initiatives.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">companies that engage in meaningful csr activities often experience enhanced consumer trust.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">trust built through csr leads to long-term customer loyalty.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">younger consumers are particularly drawn to brands that prioritize social and environmental issues.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">csr initiatives can differentiate a brand in a crowded market.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">businesses that neglect csr risk losing out on market share and profitability.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">consumers are often willing to pay a premium for ethically produced products.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">for accounting professionals, csr must be integrated into financial reporting and decision-making.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<li><span data-contrast=\"auto\">the future of business success lies in effectively communicating and demonstrating csr impact.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:160,&quot;335559740&quot;:259}\">\u00a0<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>beyond its ethical implications, csr can lead to tangible financial gains, including increased sales and market share.<\/strong><br \/>\n<a href=\"\/\/www.g005e.com\/?p=130772\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-133073\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/10\/how-csr-drives-consumer-behavior-with-jeff-joireman-_-know-how-korner-low.gif\" alt=\"\" width=\"249\" height=\"140\" \/><\/a><br \/>\n<i><b>know how korner<\/b><br \/>\nwith donny shimamoto<br \/>\n<a href=\"https:\/\/improvetheworld.net\/contact\/\">center for accounting transformation<\/em><\/i><\/p>\n","protected":false},"author":1382,"featured_media":130776,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[3925,1362,2734,3120,3002,2764],"tags":[4585,4067,4584,4581],"class_list":["post-130772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-audit-assurance","category-featured-video","category-podcast","category-pro-member-exclusive","category-special","category-video","tag-csr","tag-donny-shimamoto","tag-jeff-joireman","tag-know-how-korner"],"acf":[],"yoast_head":"<!-- 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