{"id":130401,"date":"2024-09-03t12:00:45","date_gmt":"2024-09-03t16:00:45","guid":{"rendered":"\/\/www.g005e.com\/?p=130401"},"modified":"2024-09-11t21:28:22","modified_gmt":"2024-09-12t01:28:22","slug":"how-to-attract-clients","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/09\/03\/how-to-attract-clients\/","title":{"rendered":"how to attract clients"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

focus on their needs, not yours.<\/strong><\/p>\n

by martin bissett<\/i><\/em><\/i>
\n<\/i><\/em><\/a>business development on a budget<\/i><\/a><\/em><\/p>\n

let\u2019s start with two simple definitions to avoid any confusion:<\/p>\n

    \n
  1. the purpose of marketing is to create the opportunity.<\/li>\n
  2. the purpose of business development (sales) is to convert that opportunity into a paying client.<\/li>\n<\/ol>\n

    more: <\/b>four reasons accountants struggle with selling<\/a> | think of it as service, not selling<\/a> | stop waiting for business to come to you<\/a> | a<\/a>five questions to help forecast your firm growth<\/a> | four key questions about leadership<\/a> | does client perception match your firm\u2019s reality?<\/a> | showing leadership through customer service<\/a> | firm not thriving? five fixes<\/a> | the real math behind the sales pipeline<\/a> | five questions for grading prospects<\/a> | be clear about your roi proposition<\/a> | keep business development going during busy season<\/a> | don\u2019t let recurring fees kill your practice<\/a>
    \n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>    log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

     <\/p>\n

    when we meet with prospective clients \u2013 and i say this as someone who has sat in on many hundreds of meetings of this nature \u2013 we rarely give potential clients a reason to buy from us that they care about.
    \n     read more →<\/a><\/p>\n