{"id":129627,"date":"2024-08-28t11:56:41","date_gmt":"2024-08-28t15:56:41","guid":{"rendered":"\/\/www.g005e.com\/?p=129627"},"modified":"2024-09-10t09:25:35","modified_gmt":"2024-09-10t13:25:35","slug":"three-ways-to-make-it-easier-for-prospects-to-say-yes","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/","title":{"rendered":"three ways to make it easier for prospects to say yes"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-42909\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg\" alt=\"woman staring at watch in waiting area\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg 1600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg 300w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg 600w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684-290x193.jpg 290w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684-590x393.jpg 590w, https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684-190x127.jpg 190w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/strong><\/p>\n<p><strong>bonus: checklists to implement each one.<\/strong><\/p>\n<p><i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n<p>change is hard on all of us, and there\u2019s no exception when it comes to new customers taking a first step to do business with you.<\/p>\n<h4 style=\"padding-left: 40px;\"><b>more: <\/b><a href=\"\/\/www.g005e.com\/2024\/08\/25\/make-your-next-busy-season-easier-now\/\">make your next busy season easier now<\/a> | <a href=\"\/\/www.g005e.com\/2024\/08\/14\/how-to-put-your-strengths-to-work-for-you\/\">how to put your strengths to work for you<\/a> | <a href=\"\/\/www.g005e.com\/2024\/06\/09\/are-you-throwing-away-profits\/?_rt=mxwxfhnhbmrpigxlexzhjimwmzk7fde3mtg5mtg5odm&amp;_rt_nonce=f5f75bc017\">are you throwing away profits?<\/a> | <a href=\"\/\/www.g005e.com\/2024\/05\/02\/three-steps-to-becoming-a-millionaire\/\">three steps to becoming a millionaire<\/a> | <a href=\"\/\/www.g005e.com\/2024\/03\/28\/sandi-leyva-using-chatgpt-to-create-images\/\">how to use chatgpt to create images<\/a> | <a href=\"\/\/www.g005e.com\/2024\/03\/07\/create-a-bad-website-in-ten-easy-steps\/\">create a bad website in ten easy steps<\/a> | <a href=\"\/\/www.g005e.com\/2024\/02\/15\/leverage-your-strengths-to-beat-stress\/\">leverage your strengths to beat stress<\/a> | <a href=\"\/\/www.g005e.com\/2024\/01\/24\/are-you-crossing-off-your-business-bucket-list\/\">are you crossing off your business bucket list?<\/a> | <a href=\"\/\/www.g005e.com\/2024\/01\/04\/ten-ways-to-make-your-business-irresistible\/\">ten ways to make your business irresistible<\/a> | <a href=\"\/\/www.g005e.com\/2023\/12\/14\/five-ways-to-target-the-low-hanging-fruit\/\">five ways to target the low-hanging fruit<\/a><br \/>\n<strong><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-49700 size-full\" src=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\" alt=\"goprocpa.com\" width=\"39\" height=\"16\" \/><span style=\"color: #b79c00;\">exclusively for pro members. <\/span><\/strong><span style=\"color: #b79c00;\"><a style=\"color: #b79c00;\" href=\"\/\/www.g005e.com\/wp-login.php?redirect_to=\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/\">log in here<\/a> or <a class=\"external\" style=\"color: #b79c00;\" href=\"http:\/\/goprocpa.com\/\" target=\"_blank\" rel=\"noopener\">2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n<p>&nbsp;<\/p>\n<p>the question is, how can you make it easier for clients to get through that change so that they will do business with you?<\/p>\n<p>the key is to be as approachable as possible, and here are some tips to do that.<!--more--><\/p>\n<p><strong>1. your first impression counts.<\/strong><\/p>\n<p>when i stepped into the yoga studio, the instructor wasn\u2019t there yet. there wasn\u2019t anyone from the studio to greet me. (none of the customers volunteered to help me or say \u201chi\u201d either.) i stood there looking and feeling stupid for at least 10 minutes. by the time the instructor greeted me, i\u2019m sure i had a really sour look on my face!<\/p>\n<p>when a customer raises their hand to do business with you, what is the first impression they\u2019ll see? is it friendly and inviting? or is there any point along the way where they feel awkward?<\/p>\n<p>here\u2019s a checklist:<\/p>\n<ul>\n<li>are new clients put on hold? is there any fumbling going on with your phone system or transferring new prospects from employee to employee?<\/li>\n<li>is it simple or cumbersome for clients to turn in any \u201cnew client paperwork\u201d?<\/li>\n<li>how are clients greeted during an office visit? what if they are early? what if they are late?<\/li>\n<li>is there any time where customers are made to wait?<\/li>\n<\/ul>\n<p>one reason why mystery shoppers have become so popular is they can help business owners identify the awkward moments and make suggestions to change them.<\/p>\n<p><strong>2. keep the risk of doing business with you as low as possible.<\/strong><\/p>\n<p>at the yoga studio, i was able to sign up and pay for one class at a time. that way, if i didn\u2019t like them, i wasn\u2019t out a bunch of money.<\/p>\n<p>how risky is it to do business with you? will new customers be out a lot of money if they don\u2019t like you? is there a really high switching cost for them to move their services to you? if there is, then keeping the risk as low as possible will help clients take the leap.<\/p>\n<p>here are some ways to reduce their risk:<\/p>\n<ul>\n<li>offer a money-back guarantee.<\/li>\n<li>offer an initial get-to-know-you service that is lower priced than your main offering. kind of like an appetizer before the meal.<\/li>\n<li>provide prospects with references in the same industry they are in. a prospect values a testimonial from someone exactly like them. when they can see you\u2019ve had success with someone exactly like their business, it provides peace of mind.<\/li>\n<\/ul>\n<p><strong>3. give your business a face.<\/strong><\/p>\n<p>people hate to do business with large, faceless organizations. so make sure your organization, whether large or small, is not faceless. show the people who own and work in your business, especially those who serve clients. here are a few ways how:<\/p>\n<ul>\n<li>post photos and bios of all employees on your website.<\/li>\n<li>when answering the phone, identify who you are: \u201cthis is sandi.\u201d<\/li>\n<li>when customers are visiting your office, make a point to introduce yourself. just that little gesture is huge when it comes to making a person feel comfortable.<\/li>\n<\/ul>\n<p>how approachable is your business? give these tips a try, and see if more prospects come your way.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>bonus: checklists to implement each one.<\/strong><br \/>\n<a href=\"http:\/\/womanwaitingwatchingwatch_dollarphotoclub_85374684\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-130129\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/08\/250_leyva_womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg\" alt=\"\" width=\"250\" height=\"125\" \/><\/a><br \/>\n<i>by sandi leyva<\/i><br \/>\n<a href=\"\/\/www.g005e.com\/shop\/sl17cgm\/\"><i>the complete guide to marketing for tax &amp; accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":42909,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-129627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"<!-- this site is optimized with the yoast seo plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>three ways to make it easier for prospects to say yes - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/\" \/>\n<meta property=\"og:locale\" content=\"en_us\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"three ways to make it easier for prospects to say yes - 卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"og:description\" content=\"actionable intelligence for tax, accounting, and financial professionals\" \/>\n<meta property=\"og:url\" content=\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/\" \/>\n<meta property=\"og:site_name\" content=\"卡塔尔世界杯常规比赛时间\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cpatrendlines\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-28t15:56:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-10t13:25:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sandi smith leyva\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:site\" content=\"@cpa_trendlines\" \/>\n<meta name=\"twitter:label1\" content=\"written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sandi smith leyva\" \/>\n\t<meta name=\"twitter:label2\" content=\"est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"article\",\"@id\":\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/#article\",\"ispartof\":{\"@id\":\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/\"},\"author\":{\"name\":\"sandi smith leyva\",\"@id\":\"\/\/www.g005e.com\/#\/schema\/person\/97b5f3c5dcc3dbdd8b899f273362a411\"},\"headline\":\"three ways to make it easier for prospects to say yes\",\"datepublished\":\"2024-08-28t15:56:41+00:00\",\"datemodified\":\"2024-09-10t13:25:35+00:00\",\"mainentityofpage\":{\"@id\":\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/\"},\"wordcount\":670,\"commentcount\":0,\"publisher\":{\"@id\":\"\/\/www.g005e.com\/#organization\"},\"image\":{\"@id\":\"\/\/www.g005e.com\/2024\/08\/28\/three-ways-to-make-it-easier-for-prospects-to-say-yes\/#primaryimage\"},\"thumbnailurl\":\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2015\/08\/womanwaitingwatchingwatch_dollarphotoclub_85374684.jpg\",\"articlesection\":[\"marketing &amp; 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