{"id":128816,"date":"2024-08-15t11:55:09","date_gmt":"2024-08-15t15:55:09","guid":{"rendered":"\/\/www.g005e.com\/?p=128816"},"modified":"2024-08-29t23:52:34","modified_gmt":"2024-08-30t03:52:34","slug":"bissett-bullet-why-bother","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/08\/15\/bissett-bullet-why-bother\/","title":{"rendered":"bissett bullet: why bother?"},"content":{"rendered":"

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today’s bissett bullet: \u201cwhy, in general, does marketing in the accounting profession fail so often and if it yields such dismal results, why bother?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

i\u2019ve said it before and you\u2019ll read it again many times as you stick with me. the secret sauce, the thing that most accounting professionals don\u2019t use effectively enough are their stories. nothing more, nothing less.<\/span><\/h4>\n

we\u2019ve established that marketing creates need and when you tell your clients\u2019 stories \u2013 not in terms of what you did, not even in terms of how much time and money you saved, but in terms of what your clients were able to use that time and money for \u2013 you attract other people who want the same.<\/span><\/h4>\n

how many stories do you have hidden in your portfolio, even just over the last five years? how many mortgages have you saved? how many personal guarantees have you gotten back from the bank? let\u2019s be really blunt, how many marriages have you saved as a result of your work?<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

find five of your best client stories and ask for permission to use them. some clients will be happy for them to be shared and others will want them anonymized \u2013 that\u2019s fine. think about how you can leverage these in your marketing.<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n