{"id":128440,"date":"2024-08-07t11:55:17","date_gmt":"2024-08-07t15:55:17","guid":{"rendered":"\/\/www.g005e.com\/?p=128440"},"modified":"2024-08-29t23:52:39","modified_gmt":"2024-08-30t03:52:39","slug":"perception-even-your-own-is-reality","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/08\/07\/perception-even-your-own-is-reality\/","title":{"rendered":"perception, even your own, is reality"},"content":{"rendered":"

\"young<\/strong><\/p>\n

you have to believe in yourself.<\/strong><\/p>\n

by martin bissett<\/i>
\n\u00a0business development on a budget<\/i><\/a><\/p>\n

\u201cno man has the ability to step outside of the shadow of his own character.\u201d \u2013 robespierre<\/p>\n

as far as our potential clients are concerned, how they perceive us is how we really are to them, regardless of the truth of the matter.<\/p>\n

more: <\/b>eight questions that target personal accountability<\/a> | how to prepare for partnership<\/a> | five questions to help forecast your firm growth<\/a> | do you deliver on your website\u2019s promises?<\/a> | five questions about facing challenges<\/a> | be clear about your roi proposition<\/a> | it\u2019s time to prepare the next generation<\/a> | who are you more committed to, your firm or your clients?<\/a> | nine checkpoints before every prospect meeting<\/a> | three questions about conversion<\/a> | six keys to turning prospects into clients<\/a> | don\u2019t overlook internal communication<\/a> | four reasons people struggle with communication<\/a> | why firm culture matters for partners<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

because of this, it\u2019s important to realize that when we are meeting a new potential client who has not been referred to us, it does not matter what the reality of our value proposition is; it matters how that potential client perceives our value proposition. therefore, to be effective in winning work, we must understand how we can positively influence their perception of us at each stage of the relationship-building process.
\n<\/p>\n

one of the many myths that we have around business development in the accounting profession is that because we\u2019ve never been trained to sell and because we struggle to sell, this means that we cannot sell. that\u2019s not true. that\u2019s a myth. any frailty in mastering a process is a matter of a lack of understanding, not a lack of ability.<\/p>\n

at the time of writing, i can\u2019t fly a fighter plane and i can\u2019t perform a tax computation with anything like the degree of ability that my accounting firm clients can. i am sufficiently self-assured, however, that i know i have a reasonable level of intelligence and i can learn to do those seemingly impossible things once i know the framework and the process and i get the process right.<\/p>\n

the promising sign is that 87 percent of the firms i have spoken to have said they don\u2019t see selling as something they can\u2019t do. that\u2019s encouraging but leaves me feeling acutely aware that the other 13 percent see \u201cselling\u201d as something they can\u2019t do.<\/p>\n

selling is simply a process that is executed most effectively when we believe in ourselves.<\/p>\n","protected":false},"excerpt":{"rendered":"

you have to believe in yourself.<\/strong>
\n\"\"<\/a>
\nby martin bissett<\/i>
\n\u00a0business development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":128463,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-128440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\nperception, even your own, is reality - 卡塔尔世界杯常规比赛时间<\/title>\n<meta name=\"description\" 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