{"id":127500,"date":"2024-07-21t11:59:27","date_gmt":"2024-07-21t15:59:27","guid":{"rendered":"\/\/www.g005e.com\/?p=127500"},"modified":"2024-08-29t23:52:47","modified_gmt":"2024-08-30t03:52:47","slug":"the-accountant-as-a-strategic-business-partner","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/07\/21\/the-accountant-as-a-strategic-business-partner\/","title":{"rendered":"the accountant as a strategic business partner"},"content":{"rendered":"

\"woman<\/strong><\/p>\n

shift from transactional to advisory to become vital to your clients\u2019 success.<\/strong><\/p>\n

by katie thomas<\/em><\/p>\n

traditional accounting roles are evolving, now more than ever, as client needs change. ask 10 of your friends, and most will assume that an accountant is a number cruncher and focuses on compliance<\/strong> issues.<\/p>\n

and, to some degree, these people are correct<\/strong>.<\/p>\n

more: <\/b>is tech causing both cpa shortage and low salaries?<\/a> | audit firms nervous about new tech<\/a> | what accountants can learn from t-ball<\/a> | staffing tops list of woes at cpa firms<\/a> | to replenish the talent pipeline, go back to the classroom<\/a> | beware the work-life\/workload doom spiral<\/a> | why the dry pipeline? it\u2019s about time<\/a> | business model transformation: do it or die<\/a> | misperceptions, corrections, accountancy and lemonade<\/a> | whole person retention: when it\u2019s not just the money<\/a> | global trends show many dissatisfied cpas<\/a> | more big firms shut their doors to new college grads<\/a>
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 <\/p>\n

certified public accountants know a lot about numbers. they analyze them, forecast them and \u201ccrunch\u201d them, but over 50 percent of firms now offer client advisory services and have become strategic partners with clients. accountants are doing a lot more today than even a few years ago.<\/p>\n

why?<\/p>\n

client needs are evolving, and you, as their accountant, are in the perfect position to serve them. after all, you\u2019re viewed as a trusted advisor and have access to the data to help your clients reach their goals faster and make better decisions.
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\ndoing so enables you to transition into an even more integral part of their success and business.<\/p>\n

the benefits of being a strategic partner \u2013 aka an advisor<\/strong><\/p>\n

being a strategic partner allows you to move up the value chain, offer higher-value services, and be an even more indispensable partner for your clients. it also differentiates you from your competitors. you may compete with dozens of accountants in your area by offering tax services, but clients will only need your service once a year or quarterly.<\/p>\n

adding the value of a strategic partner means that you help clients make smarter, strategic decisions year-round.<\/p>\n

your partnership offers long-term benefits for:<\/p>\n

1. your firm<\/strong><\/p>\n

firms, especially if you deal primarily with taxes, have a few months each year when revenue is flowing in before it quickly declines. strategic partners avoid these issues because:<\/p>\n