{"id":126628,"date":"2024-06-20t12:05:44","date_gmt":"2024-06-20t16:05:44","guid":{"rendered":"\/\/www.g005e.com\/?p=126628"},"modified":"2024-08-29t23:53:01","modified_gmt":"2024-08-30t03:53:01","slug":"three-ways-to-follow-up-with-prospects","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/06\/20\/three-ways-to-follow-up-with-prospects\/","title":{"rendered":"three ways to follow up with prospects"},"content":{"rendered":"

\"young<\/strong><\/p>\n

this is the key to 98 percent of your sales.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

it seems there are hundreds of questions swirling around how to follow up with prospects.<\/p>\n

more: <\/b>are you throwing away profits?<\/a> | want to close a deal? set a deadline<\/a> | five business development mistakes to avoid<\/a> | how to leverage chatgpt during this crazy tax season<\/a> | eight steps to getting started with ai: a guide for tax professionals<\/a> | you don\u2019t have a time problem<\/a> | three money leaks and how to plug them<\/a> | eleven ways to serve clients even better<\/a> | eight ways to build busy-season stamina<\/a> | make your prospect kit stand out<\/a> | six ways to beat the competition<\/a> | grow your revenue with three marketing strategies<\/a> | what can chatgpt do for accounting professionals?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

the raw truth is that very few people follow up at all. on average, only 2 percent of people buy on the first contact with a vendor.<\/p>\n

so if you\u2019re not following up, you\u2019re walking away from 98 percent of your sales.
\n
\nhere are my tips to maximize sales and take the pain out of following up:<\/p>\n

1. understand the difference between a real prospect and a new contact.<\/strong><\/p>\n

you will make several new contacts, but many of them will never buy from you. both are valuable: a new contact can refer you business, while a prospect may become a client. but you need to know the difference so you don\u2019t turn them off when you send followup messages.to a prospect, you would ask them about their problem that your service or product will solve. to a contact, you will ask them who their ideal client is so that you can be a good referral source for them.<\/p>\n

2. create a followup system.<\/strong><\/p>\n

this can be a spreadsheet, a web app such as salesforce.com or, would you believe, i use ziploc bags (to put the business cards in)! it doesn\u2019t matter what it looks like; you just want to know when to follow up. i recommend sending the first followup email right after the first meeting. then plan to send a second one 1-2 weeks later. plan out up to 6-30 “touches,” as marketers call them.<\/p>\n

3. if you begin to interact with a prospect for business, always ask when you should follow up before you wrap up the present conversation<\/strong>.<\/p>\n

that way, you\u2019re not worrying about whether it\u2019s too soon or too late or too pushy, etc. just ask. for example, when someone expresses interest, ask when they have time to have a more detailed conversation. then before you hang up from that one (if you haven\u2019t gotten the business yet), agree on when you should follow up and how (email, phone call). and so forth. this idea takes the guesswork (and especially the angst!) out of the process.<\/p>\n

following up can actually be fun. it\u2019s all about<\/p>\n