![\"\"](\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/06\/cpat-productizeservices_padar.jpg\")
<\/p>\n<\/p>\n
high-end alignment creates more satisfying client experiences.<\/strong><\/p>\n by jody padar<\/i> now that you have hopefully standardized your services, it\u2019s time to look at productization. productization is the packaging of intangible services to make them feel tangible. you put everything you will do for a persona into an offering that resonates with them because it\u2019s customized for them. it\u2019s then clearly priced so the buyer knows what they get for their investment.<\/p>\n <\/p>\n this is just as useful for your clients as it is for your staff. clients appreciate it because they know exactly what they\u2019ll get and what to expect. staff appreciate it because, unlike in traditional firms where there are at least four different ways to get to the same deliverable, this model has one pathway for each deliverable and service product, making it both efficient and traceable.<\/p>\n <\/p>\n the goal is to make all your deliverables almost as easy to purchase as a can of paint on a hardware store shelf. if you look at the scope and value of productized services, they are different than the transactional offerings offered under the traditional professional services model. productized services can be delivered more promptly and consistently at a predictable price because you took the time to standardize. they also tend to be transformative to the client.<\/p>\n i use the word transformative because productized services are designed to align with both customer and firm incentives. these incentives are organized around the singular goal of producing a desirable result for the customer at a fair price for the value delivered. productized services are also intended to be proactive and executed efficiently and effectively, providing a pleasant experience for everyone.<\/p>\n good, predictable deliverables at a fair price and delivered as part of a pleasant experience? i\u2019d call that transformative.<\/p>\n productized services are important to any firm because they organize teams\u2019 energy around clients\u2019 goals. productization means getting the client what they need faster, with greater reliability and consistency. these services are built to fit the needs of unique industries and personas, giving clients the sense their accountant really gets them and their industry-specific problems.<\/p>\n in a traditional firm, the billable hour makes the client experience impersonal. worse, it\u2019s not built to solve a client\u2019s problems. however, productized services are built to accommodate conversations between clients and accountants, highlighting product specifics and the accountant\u2019s knowledge of the client\u2019s industry. the entire experience feels more personal when it is no longer tied to the ticking time clock.<\/p>\n because of this high-end alignment, the experience will likely be more satisfying. everyone knows what they need to do and how to deliver results to the client. productized services are also more profitable for the firm because they cut wasted energy and time on less efficient processes.<\/p>\n many traditional firms believe they are productized because they serve niche clientele. however, this confuses the market with the process. certainly, specificity is one aspect of productization, but productizing a service means being clear about the services included and those not and delivering those services in a repeatable and consistent manner. most firms serving a niche are honed in on working with a specific vertical while using an inefficient and impersonal billable hour model.<\/p>\n a great example of a productized service that exists in many firms is an r&d credit. this offering is typically priced upfront, and the entire firm knows exactly what it will take to deliver it. it\u2019s repeatable and systematized, and most firms are already doing it. now imagine streamlining all your services like an r&d credit, and you\u2019ve got productization.<\/p>\n","protected":false},"excerpt":{"rendered":" high-end alignment creates more satisfying client experiences.<\/strong>
\nradical pricing \u2013 by the radical cpa<\/i><\/a><\/p>\nmore:<\/b> digitize clients for standardization<\/a> | six steps to creating a standardized practice<\/a> | value pricing requires defining your clients<\/a> | stop selling time<\/a> | three critical factors drive the value pricing trend<\/a> | stop looking for talent that does not exist<\/a>
\n![\"goprocpa.com\"](\"https:\/\/cpatwpe.s3.amazonaws.com\/cpatrendlines\/wp-content\/uploads\/2016\/08\/yellow_key_clip_art-e1375897299811-36p-hi-1-e1603911598474.jpg\")
exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n
\n![\"\"](\"\/\/www.g005e.com\/wp-content\/uploads\/2024\/07\/250_padar_cpat-productizeservices_padar.png\")
<\/a>
\nby jody padar<\/i>
\nradical pricing \u2013 by the radical cpa<\/i><\/a><\/p>\n","protected":false},"author":1333,"featured_media":126019,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2274,3120,2278],"tags":[4278,3958,4281,4013,721,4283,4148],"class_list":["post-126015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-pricing","category-pro-member-exclusive","category-radical","tag-billing-rate","tag-cpa-billing-rates","tag-fee-structure","tag-jody-padar","tag-pricing","tag-pricing-rates","tag-productizing-services"],"acf":[],"yoast_head":"\n