{"id":125180,"date":"2024-06-13t11:55:19","date_gmt":"2024-06-13t15:55:19","guid":{"rendered":"\/\/www.g005e.com\/?p=125180"},"modified":"2024-08-29t23:53:03","modified_gmt":"2024-08-30t03:53:03","slug":"bissett-bullet-complacency-breeds-failure","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/06\/13\/bissett-bullet-complacency-breeds-failure\/","title":{"rendered":"bissett bullet: complacency breeds failure"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115205 size-full\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png\" alt=\"\" width=\"1600\" height=\"391\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-424x104.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-849x207.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-768x188.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-1536x375.png 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-300x73.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-600x147.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today&#8217;s bissett bullet: low client attrition rates are not necessarily a barometer of great service.<\/strong><\/span><\/h3>\n<p><em>by martin bissett<\/em><\/p>\n<h4 style=\"text-align: center;\">never allow your retention rate to lull you into a false sense of security. in truth, no one changes their accountants unless they need to, and very few feel that need because they are not often educated very well by competing firms as to the compelling reasons for change.<\/h4>\n<h4 style=\"text-align: center;\">however, your clients are perpetually at risk from the advances of your proactive competitors, so minimize the liability with exceptional service. deliver more of whatever it is that they value the most about you rather than what you think your firm does well.<\/h4>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today\u2019s to-do<\/strong><\/span><\/h3>\n<h4 style=\"text-align: center;\"><em>ask the next 3 clients you speak to what it is they value the most about the service you offer. find out what exceptional service means to them. it may not be what you expect.<\/em><\/h4>\n<h6 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/tag\/bissett-bullets\/\">see more bissett bullets here<\/a><\/h6>\n<p> <a href=\"\/\/www.g005e.com\/2024\/06\/13\/bissett-bullet-complacency-breeds-failure\/#more-125180\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'><ul class=\"socialwrap row\"><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2024%2f06%2f13%2fbissett-bullet-complacency-breeds-failure%2f&amp;t=bissett+bullet%3a+complacency+breeds+failure'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  style='background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-300px 0px'   \/> <span class=\"head\">like this on facebook<\/span><\/a><\/li><li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  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href=\"mailto:?subject=cpa%20trendlines%20:%20bissett%20bullet:%20complacency%20breeds%20failure&amp;body=here's%20something%20worth%20seeing%20from%20\/\/www.g005e.com...\r\n\r\n\r\n\r\n%20%20\/\/www.g005e.com\/2024\/06\/13\/bissett-bullet-complacency-breeds-failure\/\" title=\"email this: bissett bullet: complacency breeds failure \"><img loading=\"lazy\" decoding=\"async\" src=\"\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif\" height=\"24\"  width=\"24\" style=\"background: transparent url(\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/default\/24\/sprite-feb-24.png) no-repeat;padding:0;margin:0;height:24px;width:24px;background-position:-275px 0px\" class=\"image-24\"  alt=\"email\" \/> <span class=\"head\">email this<\/span><\/a><\/li><\/ul><div class=\"clean\"><\/div> <\/div>","protected":false},"excerpt":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-115205 size-full\" src=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png\" alt=\"\" width=\"1600\" height=\"391\" srcset=\"\/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped.png 1600w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-424x104.png 424w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-849x207.png 849w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-768x188.png 768w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-1536x375.png 1536w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-300x73.png 300w, \/\/www.g005e.com\/wp-content\/uploads\/2023\/08\/never-mind-the-bullets-hero-header-hdr-cropped-600x147.png 600w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today&#8217;s bissett bullet: low client attrition rates are not necessarily a barometer of great service.<\/strong><\/span><\/h3>\n<p><em>by martin bissett<\/em><\/p>\n<h4 style=\"text-align: center;\">never allow your retention rate to lull you into a false sense of security. in truth, no one changes their accountants unless they need to, and very few feel that need because they are not often educated very well by competing firms as to the compelling reasons for change.<\/h4>\n<h4 style=\"text-align: center;\">however, your clients are perpetually at risk from the advances of your proactive competitors, so minimize the liability with exceptional service. deliver more of whatever it is that they value the most about you rather than what you think your firm does well.<\/h4>\n<h3 style=\"text-align: center;\"><span style=\"color: #0056a6;\"><strong>today\u2019s to-do<\/strong><\/span><\/h3>\n<h4 style=\"text-align: center;\"><em>ask the next 3 clients you speak to what it is they value the most about the service you offer. find out what exceptional service means to them. it may not be what you expect.<\/em><\/h4>\n<h6 style=\"text-align: center;\"><a href=\"\/\/www.g005e.com\/tag\/bissett-bullets\/\">see more bissett bullets here<\/a><\/h6>\n<p> <a href=\"\/\/www.g005e.com\/2024\/06\/13\/bissett-bullet-complacency-breeds-failure\/#more-125180\" class=\"more-link\">read more &rarr;<\/a><\/p>\n<div class='shareinpost'>\n<ul class=\"socialwrap row\">\n<li class=\"icon_text\"><a  rel='nofollow'  target='_blank'  title='https:\/\/www.facebook.com'  href='http:\/\/www.facebook.com\/sharer.php?u=https%3a%2f%2fwww.g005e.com%2f2024%2f06%2f13%2fbissett-bullet-complacency-breeds-failure%2f&amp;t=bissett+bullet%3a+complacency+breeds+failure'  ><img  src='\/\/www.g005e.com\/wp-content\/plugins\/share-and-follow\/images\/blank.gif'  height='24' width='24'  class='image-24' alt='facebook'  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