{"id":125173,"date":"2024-05-23t11:55:33","date_gmt":"2024-05-23t15:55:33","guid":{"rendered":"\/\/www.g005e.com\/?p=125173"},"modified":"2024-08-29t23:53:12","modified_gmt":"2024-08-30t03:53:12","slug":"bissett-bullet-what-is-your-forecast","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/05\/23\/bissett-bullet-what-is-your-forecast\/","title":{"rendered":"bissett bullet: what is your forecast?"},"content":{"rendered":"

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today’s bissett bullet: \u201cwhat if i told you that if you boil it all down, marketing is nothing more than forecasting?\u201d<\/strong><\/span><\/h3>\n

by martin bissett<\/em><\/p>\n

imagine you have a vertical and horizontal axis labeled probability and consistency.<\/span><\/h4>\n

if you decide to engage in a marketing activity that has a high probability of success, but your efforts are inconsistent, you\u2019ll see a rollercoaster effect.<\/span><\/h4>\n

if you engage in more general activity with a lower probability of success with inconsistent effort, you\u2019ve guessed it, you\u2019ll see little to no results.<\/span><\/h4>\n

that same general form of marketing activity, executed consistently and frequently, by the sheer law of averages will generate a trickle of inquiries.<\/span><\/h4>\n

high consistency and high-probability marketing will bring an influx of new inquiries that can become fee-paying clients for your firm.<\/span><\/h4>\n

today\u2019s to-do:<\/strong><\/span><\/h3>\n

plot your current marketing activity. what is the highest probability method for your firm that you can commit to carrying out the most consistently?<\/em><\/span><\/h4>\n
see more bissett bullets here<\/a><\/h6>\n

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learn more<\/a><\/figcaption><\/figure>\n

grow your firm in daily bite-sized steps on a budget<\/span><\/h2>\n