{"id":125138,"date":"2024-05-10t11:50:40","date_gmt":"2024-05-10t15:50:40","guid":{"rendered":"\/\/www.g005e.com\/?p=125138"},"modified":"2024-08-29t23:53:19","modified_gmt":"2024-08-30t03:53:19","slug":"how-mindset-affects-your-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/05\/10\/how-mindset-affects-your-marketing\/","title":{"rendered":"how mindset affects your marketing"},"content":{"rendered":"

\"smiling<\/strong><\/p>\n

even after years of experience, confidence may not come easy.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p\u2019s: product, price, place and promotion. i aced the class.<\/p>\n

more: <\/b>three steps to becoming a millionaire<\/a> | five business development mistakes to avoid<\/a> | how to leverage chatgpt during this crazy tax season<\/a> | eight steps to getting started with ai: a guide for tax professionals<\/a> | you don\u2019t have a time problem<\/a> | three money leaks and how to plug them<\/a> | eleven ways to serve clients even better<\/a> | eight ways to build busy-season stamina<\/a> | make your prospect kit stand out<\/a> | six ways to beat the competition<\/a> | grow your revenue with three marketing strategies<\/a> | what can chatgpt do for accounting professionals?<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>
log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full-time jobs paying the rent and everything else.<\/p>\n

but when i got laid off in the 1990s and needed clients in order to go out on my own and pay my own rent, something in me snapped. i was scared to death. i suddenly had no idea how to get started getting clients. i could have run an ad, but i didn\u2019t. i could have sent out direct mail, but i didn\u2019t.
\n
\nit wasn\u2019t that i didn\u2019t know the nuts and bolts of marketing. i did.<\/p>\n

it was that there was an ingredient to marketing that was missing for me. the problem with marketing is that you can take all of the marketing 101 classes in the world, but still be lousy at marketing and not have enough clients as a result.<\/p>\n

the problem is that there is an ingredient missing they don\u2019t teach you in school, and that\u2019s confidence.<\/p>\n

what made marketing harder in the 1990s for me were three things:<\/p>\n

    \n
  1. it was important. my business now had to pay the rent. i had to live off of my own self-employment for the first time in my life. this is pretty scary to most people.<\/li>\n
  2. i was selling myself. i was no longer selling bookkeeping, photography or horseback riding lessons. it was personal. when they rejected my business, they rejected me.<\/li>\n
  3. i had the knowhow, but i didn\u2019t have the mindset. i lacked the level of confidence i needed.<\/li>\n<\/ol>\n

    as an entrepreneur, here\u2019s where you need to be completely honest with yourself. ask yourself how much of your marketing challenges are:<\/p>\n

    from lack of hard skills.<\/strong> do you have no idea where to begin, really? you don\u2019t know what networking is, you don\u2019t know how to hire a webmaster and you don\u2019t know how to get your business cards done? this requires a marketing 101 class.<\/p>\n

    from lack of implementation.<\/strong> do you know you need to go to networking meetings but you don\u2019t? do you know you need to send out direct mail, but don\u2019t? do you know you need a website, but haven\u2019t updated it? this requires a marketing and mindset 101 course. you need a mindset shift along with what to do. you need a boost in confidence and a support system that will help you change your reluctance to market.<\/p>\n

    it\u2019s not easy to develop the confidence to sell yourself. it\u2019s tough. even after 20+ years of self-employment for me, rejection hurts. losing the prospect is painful. criticism aches. returns are bummers. even unsubscribes sting. but life and business go on, and you learn to deal with it in a constructive and businesslike manner. most importantly, you can\u2019t let it throw off your rhythm. you have to implement; you have to execute.<\/p>\n

    you\u2019re unlikely to get rich in this economy with just the hard skills of marketing. having the right marketing mindset, with confidence, is the missing ingredient that will make you incredibly wealthy.<\/p>\n","protected":false},"excerpt":{"rendered":"

    even after years of experience, confidence may not come easy.<\/strong>
    \n
    \"\"<\/a>
    \nby sandi leyva<\/i>
    \n
    the complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":41184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,2295],"tags":[],"class_list":["post-125138","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-solo"],"acf":[],"yoast_head":"\nhow mindset affects your marketing - 卡塔尔世界杯常规比赛时间<\/title>\n<meta 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