{"id":125138,"date":"2024-05-10t11:50:40","date_gmt":"2024-05-10t15:50:40","guid":{"rendered":"\/\/www.g005e.com\/?p=125138"},"modified":"2024-06-21t08:17:54","modified_gmt":"2024-06-21t12:17:54","slug":"how-mindset-affects-your-marketing","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/05\/10\/how-mindset-affects-your-marketing\/","title":{"rendered":"how mindset affects your marketing"},"content":{"rendered":"

\"smiling<\/strong><\/p>\n

even after years of experience, confidence may not come easy.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

in school, during both my undergraduate courses and my mba classes, i took marketing 101, or something close to that. i learned the four p\u2019s: product, price, place and promotion. i aced the class.<\/p>\n

more: <\/b>three steps to becoming a millionaire<\/a> | five business development mistakes to avoid<\/a> | how to leverage chatgpt during this crazy tax season<\/a> | eight steps to getting started with ai: a guide for tax professionals<\/a> | you don\u2019t have a time problem<\/a> | three money leaks and how to plug them<\/a> | eleven ways to serve clients even better<\/a> | eight ways to build busy-season stamina<\/a> | make your prospect kit stand out<\/a> | six ways to beat the competition<\/a> | grow your revenue with three marketing strategies<\/a> | what can chatgpt do for accounting professionals?<\/a>
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when i started my first business at age 13, i ran an ad and was able to get clients. it was no big deal. when i wanted to earn some part-time money during college doing bookkeeping (before i passed my cpa exam), i answered an ad and found clients. it was no big deal. when i started a part-time photography studio in the 1980s, i sent out press releases and direct mail and got clients. it was no big deal. i was doing all of this on the side while i had full-time jobs paying the rent and everything else.<\/p>\n

but when i got laid off in the 1990s and needed clients in order to go out on my own and pay my own rent, something in me snapped. i was scared to death. i suddenly had no idea how to get started getting clients. i could have run an ad, but i didn\u2019t. i could have sent out direct mail, but i didn\u2019t.
\n read more →<\/a><\/p>\n