{"id":124660,"date":"2024-04-25t15:30:17","date_gmt":"2024-04-25t19:30:17","guid":{"rendered":"\/\/www.g005e.com\/?p=124660"},"modified":"2024-08-29t23:53:25","modified_gmt":"2024-08-30t03:53:25","slug":"five-business-development-mistakes-to-avoid","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/04\/25\/five-business-development-mistakes-to-avoid\/","title":{"rendered":"five business development mistakes to avoid"},"content":{"rendered":"

\"businessman<\/strong><\/p>\n

don’t have a skill? hire someone who does.<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

if you’re a sole practitioner or small-firm operator, you\u2019re probably very good at what you do \u2013 or you wouldn’t be in business today. but when it comes to marketing and selling yourself, well, many of us didn\u2019t voluntarily sign up for that part.<\/p>\n

more: <\/b>twelve ways your business card can hurt you<\/a> | how to use chatgpt to create images<\/a> | how to leverage chatgpt during this crazy tax season<\/a> | got fomo when it comes to ai and chatgpt? you should: here\u2019s what you\u2019re missing<\/a> | create a bad website in ten easy steps<\/a> | eight steps to getting started with ai: a guide for tax professionals<\/a> | how to weather any economic storm<\/a> | leverage your strengths to beat stress<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

as a matter of fact, some of us are resisting \u2013 kicking and screaming \u2013 marketing ourselves. so no wonder, for some of us, business is slow or not growing at the rate we\u2019d like.
\n
\nwe all hope we will have enough referrals so that we will never have to sell ourselves. but in the last few years, referrals, even for those with huge followings, have slowed down. it\u2019s past time that we work on more fully developing the marketing and selling function of our businesses.<\/p>\n

as you do, here are five mistakes to avoid:<\/p>\n

1. offering every service in the world, including the kitchen sink.<\/strong><\/p>\n

it\u2019s hard to convince prospects that you are the best at one particular service such as tax returns for corporations doing business outside the u.s.; it\u2019s even harder to convince prospects that you\u2019re the right person for anyone\u2019s payroll, tax return, bookkeeping, management consulting, budgeting and accounts receivable factoring.<\/p>\n

plain and simple, it\u2019s better to specialize. it sounds counterintuitive, but here\u2019s an example from my own practice: coke did not get to be coke by selling coffee, bananas or cake.<\/p>\n

2. not having (or showing) a track record.<\/strong><\/p>\n

discerning prospects need to know you\u2019ve done business and created results for people just like them. ask for, compile and publish testimonials and other reputation-building tools to show that you\u2019ve produced results for dozens of clients in the past.<\/p>\n

3. overselling.<\/strong><\/p>\n

selling and marketing are learned skills, just like the skill you learned that you now offer to clients. if you don\u2019t have those skills, people notice. it manifests in overselling, which looks needy; selling to the wrong prospect, which is costly; and most crucially, low confidence, which repels just about everyone around you.<\/p>\n

there is no fortune 100 business without a huge division of sales and marketing people that are trained and have degrees in their expertise. what would happen if they tried to wing it like entrepreneurs do?<\/p>\n

once you learn the skill of marketing and selling, the payoff is usually immediate. you can practice consultative selling and easily find the people who need what you have.<\/p>\n

4. taking the \u201cfreedom\u201d of being an entrepreneur a little too far.<\/strong><\/p>\n

as an entrepreneur, you can have it your way. however, that doesn\u2019t mean you can be successful while avoiding pieces of your business just because you don\u2019t have the skill or don\u2019t like doing it. i hated project management so much when i was doing it in corporate that i avoided it in my business for years \u2013 and i suffered great consequences of my avoidance. what if google\u2019s founders said, \u201cno project management allowed here. we don\u2019t like it.\u201d pretty ludicrous, right?<\/p>\n

all businesses need a solid marketing and selling function that is professionally executed. the only part that is a choice is whether you do it yourself (assuming you have the skill set your business needs) or hire someone with the right experience and skill set to do it for you.<\/p>\n

5. having the belief that selling and marketing are \u201cdirty\u201d or sleazy, or whatever label you are putting on it.<\/strong><\/p>\n

there may be some of you (perhaps many of you) out there who have a belief that salespeople are sleazy. you avoid them like the plague when you go into a department store. you think they are pushy even if they just say hello. you would rather die than ever have to cold call, or even ask a current client for something. if this is you, then you might be getting in your own way of your success.<\/p>\n

in this economy, a business will not succeed without sales and marketing. it simply won\u2019t be heard through all the noise that\u2019s out there, and you will stay the world\u2019s best-kept secret. you will wonder why everyone else is doing better than you, even when your solution is better. does apple say, \u201cselling is sleazy\u201d? no, they\u2019ve made it a beautiful art.<\/p>\n

your solution (and only hope) is to undergo a major mindset change. you may be best off hiring a salesperson to grow your business, or keeping your job as an employee until your mindset changes.<\/p>\n

when your business is below its capacity of serving clients, you cheat the world out of the gift and talents you have to offer. start sharing who you really are so more people can benefit from your services.<\/p>\n","protected":false},"excerpt":{"rendered":"

don’t have a skill? hire someone who does.<\/strong>
\n\"\"<\/a>
\nby sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n","protected":false},"author":1345,"featured_media":41008,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002,2295],"tags":[],"class_list":["post-124660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special","category-solo"],"acf":[],"yoast_head":"\nfive business development mistakes to avoid - 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