{"id":123974,"date":"2024-04-19t11:55:47","date_gmt":"2024-04-19t15:55:47","guid":{"rendered":"\/\/www.g005e.com\/?p=123974"},"modified":"2024-09-01t14:48:40","modified_gmt":"2024-09-01t18:48:40","slug":"do-you-want-more-publicity-or-better-publicity","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/04\/19\/do-you-want-more-publicity-or-better-publicity\/","title":{"rendered":"do you want more publicity? or better publicity?"},"content":{"rendered":"

\"letter<\/strong><\/p>\n

determine the reason you want it in the first place.<\/strong><\/p>\n

by bruce marcus<\/i>
\nprofessional services marketing 3.0<\/i><\/a><\/p>\n

editor\u2019s note: 卡塔尔世界杯常规比赛时间 was privileged to have a long relationship with bruce w. marcus, who was ahead of his time in his thinking and practice in marketing for accounting. we are publishing some of the late expert\u2019s evergreen work, which retains wisdom for the present.<\/i><\/p>\n

in the early days of publicity, when it was low-down press agentry and not high-blown public relations, the idea was to get your client\u2019s name in the paper. often. in any context. just spell it right.<\/p>\n

more: <\/b>how to write media releases that capture an editor\u2019s attention<\/a> | nine ways to choose your pr person<\/a> | when there\u2019s a leak in your firm<\/a> | eighteen things advertising can do for your firm<\/a> | how and why client service teams work<\/a> | manage knowledge as a marketing tool<\/a> | secret marketing formula: get one client at a time<\/a> | marketing a fixed position in a moving world<\/a> | how to build a marketing culture<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

in the early days of marketing professional services, it became clear that merely to get your firm\u2019s name in the paper, in any context, didn\u2019t help much. ego, maybe, but nothing more. a new approach to publicity had to be developed.
\n
\nwhat worked was to get individual firm members\u2019 names quoted in a context of expertise. \u201cyou can save a million dollars on estate taxes,\u201d according to john smith of smith & dale, \u201cby …\u201d or, \u201cthe party liable for your accident may be the person you\u2019d least expect …\u201d according to harry writ of writ & writ.<\/p>\n

this, in conjunction with such valuable activities as bylined articles and interviews on consequential subjects, was at the heart of the public relations program for quite a few years. some firms developed it to an art, and could produce clippings in multiples of their competitors\u2019. soon, the competition for space was fought with clippings. who got quoted more in the wall street journal? or business week? or the new york times?<\/p>\n

but is this still the way to go? is more still better?<\/p>\n

probably not. in the early days, when few firms were doing any sophisticated public relations, the few firms who could play the numbers game skillfully generated very high visibility. but ultimately, a few interesting facts emerged …<\/p>\n