{"id":123621,"date":"2024-08-30t11:55:45","date_gmt":"2024-08-30t15:55:45","guid":{"rendered":"\/\/www.g005e.com\/?p=123621"},"modified":"2024-09-09t07:37:48","modified_gmt":"2024-09-09t11:37:48","slug":"is-pricing-a-marketing-function","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/08\/30\/is-pricing-a-marketing-function\/","title":{"rendered":"is pricing a marketing function?"},"content":{"rendered":"

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ten steps to designing your pricing strategy.<\/strong><\/p>\n

by august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n

yes, pricing is indeed a fundamental marketing function. it plays a crucial role in determining the value of a product or service in the eyes of customers and has a direct impact on a company\u2019s profitability and market positioning. pricing decisions are typically made based on various factors such as production costs, competition, target market, positioning strategy and customer perceptions of value.<\/p>\n

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here are a few reasons why pricing is considered a marketing function:
\n read more →<\/a><\/p>\n