{"id":123586,"date":"2024-05-31t17:00:03","date_gmt":"2024-05-31t21:00:03","guid":{"rendered":"\/\/www.g005e.com\/?p=123586"},"modified":"2024-08-29t23:53:09","modified_gmt":"2024-08-30t03:53:09","slug":"market-technology-services-through-workshops-and-training","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/05\/31\/market-technology-services-through-workshops-and-training\/","title":{"rendered":"market technology services through workshops and training"},"content":{"rendered":"

\"man<\/strong><\/p>\n

eleven questions to help clients explain what they need.<\/strong><\/p>\n

by august j. aquila<\/i>
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n

there are two keys to developing new business. first, find out what your clients and prospects want and need. second, be able to get in front of them.<\/p>\n

more: <\/b>service quality: the key to client retention<\/a> | calculate the cost of losing clients<\/a> | eleven possible pitfalls of mergers<\/a> | six ways to expand your client services checklist<\/a> | ten questions to refine your successful marketing plan<\/a> | four questions for choosing your marketing audit strategies<\/a> | four steps to a successful email marketing campaign<\/a> | five reasons to implement change orders<\/a> | make your practice better<\/a>
\n\"goprocpa.com\"exclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/h4>\n

 <\/p>\n

most accountants and consultants are quite good when they can get in front of them. the problem is creating opportunities to get face to face with clients and prospects. let\u2019s talk about two methods of solving that problem: training and workshops.
\n
\nbecause every system engagement consists of training, installation and ongoing support, it seems natural that training would become an effective marketing tool. you can isolate your training activities and make them not only an effective marketing tool, but also a profitable one. in addition to the training you provide with any system engagement, consider setting up a separate training institute. such an institute services two purposes:<\/p>\n

    \n
  1. it can help you promote your consulting services by keeping your name in front of prospects, and<\/li>\n
  2. it provides potential for becoming a standalone profit center.<\/li>\n<\/ol>\n

    online and in-person training have become big businesses. yet many businesses have and continue to skimp when it comes to spending training dollars. we know firms that have spent excessive amounts on hardware, software and cloud computing and then failed to adequately train their people. you can make your clients and prospects aware of the danger of doing this with a few real-life war stories. fear is always a good motivator for people to change the way they do things. putting together a training institute and writing about the horrors of not providing sufficient training in your client newsletter, blog or on your website is an effective way to get this message across.<\/p>\n

    here are some topics, depending on the type of client you want to attract, for your workshops and training:<\/p>\n