{"id":123557,"date":"2024-04-12t11:59:38","date_gmt":"2024-04-12t15:59:38","guid":{"rendered":"\/\/www.g005e.com\/?p=123557"},"modified":"2024-08-29t23:53:29","modified_gmt":"2024-08-30t03:53:29","slug":"clients-buy-solutions-not-features","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/04\/12\/clients-buy-solutions-not-features\/","title":{"rendered":"clients buy solutions, not features"},"content":{"rendered":"
<\/strong><\/p>\n four elements to consider in every selling situation.<\/strong><\/p>\n by august j. aquila<\/i> selling professional services is not as difficult as some accountants and consultants believe. i like to define sales as solving a client\u2019s problem. if you think in these terms, you\u2019ll realize that this is what we do every day.<\/p>\n sales is the lifeblood of every business out there. if we did not sell our services and products, we would not have a firm or business. so, don\u2019t think of sales as something unprofessional. it\u2019s an integral part of growing your practice.<\/p>\n more: <\/b>six ways to expand your client services checklist<\/a> | client acquisition never stops<\/a> | \u2018sales\u2019 is not a four-letter word<\/a> | maybe what you need is a marketing audit<\/a> | three types of marketing message, and which is best<\/a> | why you need progress billing<\/a> | five tips for cross-selling and upselling<\/a> | five keys to successful marketing<\/a> | twelve fundamentals of planning<\/a> | one question to guide your growth plans<\/a> my goal is to make you feel more comfortable with the sales process. here goes! remember, you are selling solutions to problems \u2013 or, as i like to say, selling the sizzle and not the bacon. it\u2019s not the service or product that you are selling, it\u2019s the benefits to the clients. clients and prospects aren\u2019t buying the features of the system as much as what those features can do for them.
\nprice it right: how to value accounting services<\/i><\/a><\/p>\n
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