{"id":123428,"date":"2024-03-12t11:57:22","date_gmt":"2024-03-12t15:57:22","guid":{"rendered":"\/\/www.g005e.com\/?p=123428"},"modified":"2024-08-29t23:53:40","modified_gmt":"2024-08-30t03:53:40","slug":"five-questions-for-grading-prospects","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/03\/12\/five-questions-for-grading-prospects\/","title":{"rendered":"five questions for grading prospects"},"content":{"rendered":"
<\/strong><\/p>\n remember, a list is not a pipeline.<\/strong><\/p>\n by martin bissett<\/i> so you\u2019ve done all the work to get yourself composed and prepared to go out and generate new opportunities, find new business and new clients. now what? how will you know who to contact for the first step?<\/p>\n answer: your pipeline.<\/p>\n more: <\/b>be clear about your roi proposition<\/a> | keep business development going during busy season<\/a> | walk the commitment walk<\/a> | two steps toward mastering selling<\/a> | thirteen ways to show commitment<\/a> | clients can\u2019t grow without you<\/a> | seven mistakes in winning new fees<\/a> | how to develop your communication abilities<\/a> | five questions for measuring partner potential<\/a> | five ways to rally your firm to its culture<\/a> | when would-be partners aren\u2019t candidates<\/a> | make your expertise a new-client magnet<\/a> | don\u2019t think of it as selling<\/a> many partners think they have a pipeline, but they don\u2019t. what they actually have is just a list of prospects they\u2019ve<\/p>\n do you have a pipeline or just a list?<\/p>\n if you just have a list, you need to follow these steps to build your pipeline, because that is the foundation on which you will build your business development activities.<\/p>\n the list<\/strong><\/p>\n this is simply a list of<\/p>\n this is your dream wish list, top 50, call it what you will. build this in collaboration with partners and senior managers to get as much input as possible.<\/p>\n action: <\/strong>schedule specific, non-interruptible time in your diary to open your pipeline by listing all existing clients, former prospects, former clients, ultimate dream clients, ex-inquiries, current prospects and referral opportunities. make sure all partners and senior managers are doing the same exercise.<\/p>\n grading prospects<\/strong><\/p>\n there are many ways of grading prospects, but one of the simplest is through a five-point checklist:<\/p>\n if you can answer \u201cyes\u201d to all these questions, then you have a grade a opportunity. if you miss just one, give that a b. three misses make a c, and so on.<\/p>\n you may have different ideas of what is important to you and your firm and you can add those to your checklist, but this is a useful starting point.<\/p>\n now you have prospects who have been categorized as a, b, c, d and beyond. put these down on a spreadsheet, and assign the grades in a column.<\/p>\n the next thing is to estimate what size fee each one might bring you. it\u2019s not an exact science, of course, but it will give you a ballpark figure you can start with.<\/p>\n now you have your prospects graded, and you know which ones you need to start working with first.<\/p>\n business development tasks<\/strong><\/p>\n remember, a list is not a pipeline.<\/strong>
\nbusiness development on a budget<\/i><\/a><\/p>\n
\nexclusively for pro members. <\/span><\/strong>log in here<\/a> or 2022世界杯足球排名 today<\/a>.<\/span><\/p><\/blockquote>\n\n
\nbut very few have a measured, monitored pipeline that is<\/p>\n\n
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\nby martin bissett<\/i>
\nbusiness development on a budget<\/i><\/a><\/p>\n","protected":false},"author":1343,"featured_media":123435,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[2271,3120,3002],"tags":[],"class_list":["post-123428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-pro-member-exclusive","category-special"],"acf":[],"yoast_head":"\n