{"id":123271,"date":"2024-03-07t11:55:59","date_gmt":"2024-03-07t16:55:59","guid":{"rendered":"\/\/www.g005e.com\/?p=123271"},"modified":"2024-08-29t23:53:43","modified_gmt":"2024-08-30t03:53:43","slug":"create-a-bad-website-in-ten-easy-steps","status":"publish","type":"post","link":"\/\/www.g005e.com\/2024\/03\/07\/create-a-bad-website-in-ten-easy-steps\/","title":{"rendered":"create a bad website in ten easy steps"},"content":{"rendered":"

\"\"<\/strong><\/p>\n

you have eight seconds to make a first impression. what kind do you want it to be?<\/strong><\/p>\n

by sandi leyva<\/i>
\nthe complete guide to marketing for tax & accounting firms<\/i><\/a><\/p>\n

you can indeed get more business, more clients and more profits from your website. but not if you make these common mistakes!<\/p>\n

more: <\/b>eight steps to getting started with ai: a guide for tax professionals<\/a> | how to weather any economic storm<\/a> | ten ways to have more energy this tax season<\/a> | seven steps to keeping your clients forever<\/a> | give to receive, and eight more ways to boost sales<\/a> | five things that clients don\u2019t know about accountants<\/a> | five ways to wow your clients<\/a> | you\u2019re missing 60% of your revenue<\/a> | make the most of cpe conferences<\/a> | beyond compliance: six tips for adding value<\/a>
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whether creating a new site or updating your existing site, here are some common pitfalls to avoid.<\/p>\n


\n1. unprofessional writing.<\/strong> it\u2019s easy to get so wrapped up in the web design portion of a website and forget about the words that go on the pages. maybe the web designer does the design but not the writing. you might even find yourself writing the content at the last minute. good writing is far more important than bling, and great copy from a professional copywriter will get your phone ringing.<\/p>\n

2. looking like all the other sites out there.<\/strong> your business has something unique and different to offer its customers. is that evident on your website? if not, you could be attracting the wrong type of customers, or worse, none at all. when you hire a webmaster, you\u2019ll want to make sure that s\/he will design your site for you and your customers and not for himself\/herself. your website will shine when it emulates your company\u2019s personality.<\/p>\n

3. not maximizing the eight seconds you have.<\/strong> web visitors \u2013 your potential prospects \u2013 will give you only eight seconds to wow them. do you have your best stuff at the top of your home page? i mean the really good stuff, not just the stuff your mom is proud of! you\u2019ll want to capture the attention of potential customers using the item that brings out the best in you. it might be a great tag line, a killer testimonial, a big award, a blue chip client list or the like.<\/p>\n

4. no credibility.<\/strong> can web visitors check out your reputation on the web? you\u2019ll want to make sure your website comes as close as possible to feeling like a warm, personal visit with you. do this by posting content that is designed to build your credibility. as an example, this can include content that shows you have a track record of success:<\/p>\n